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Videos uploaded by user “EssenticNYC”
EATING JAMAICAN BEEF PATTIES FOR THE FIRST TIME
 
01:45
Watch these recent New York transplants try Jamaican beef patties for the first time. ALUMNI x FILA - "BEEF PATTY" Available exclusively at ALUMNI (http://www.alumniofny.com) on Saturday, July 9th from 12 p.m. EST. Director & Producer: Jaeki Cho (https://www.instagram.com/jaekicho) Shot by Zach Han (https://www.zachhan.com) Editor: Martin Moon (https://www.instagram.com/themoonmartian) Colorist: Phil Choe (https://www.niceshoes.com/directors/phil-choe-colorist) Associate Producer: Kimi Lee (https://www.instagram.com/thenkimisaid)
Views: 8044 EssenticNYC
DJ Soulscape - The Sound of Seoul in New York
 
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The postwar Korean peninsula was a melting pot for both Eastern and Western cultures. This interaction led the music business to grow significantly as clubs were founded around the U.S. military bases. Many musicians who played for the clubs had interpreted and localized rock, jazz, soul and boogaloo in various styles. However, such unique music was suppressed and vanished due to the political interest of the military regime in the mid '70s. Today, the music that once thrived during those periods remains discontinued and forgotten. DJ Soulscape, a critically acclaimed musician and an avid vinyl collector, has spearheaded a project to uncover the lost archives of Korea's musical past. The Sound of Seoul and More Sound of Seoul compilations were conceived to revisit lost Korean music of the '60s and '70s. With the success of this series in Korea, Essentic in partnership with DJ Soulscape, have decided to coordinate several functions to introduce such unique vintage sound in conjunction to Soulscape's recent trip to New York City.
Views: 14042 EssenticNYC
ALUMNI - FLUSHING
 
02:00
Alumni will open its newest location in Flushing, Queens on Saturday, May 12. After many years of establishing our identity in Brooklyn, we felt the time was right to continue our journey in Queens, The World's Borough. Its diverse population of immigrants and cultural landmarks like Flushing Meadows-Corona Park and New York Mets' Citi Field have long shaped the neighborhood as an iconic destination. This video is our homage to Flushing. Stay tuned for details of our official launch. Produced by Essentic Directed by Jaeki Cho Shot & edited by Zach Han Color correction by Phil Choe Music by Jinbo Additional mixing by Avec Plaisir
Views: 520 EssenticNYC
ALUMNI OF NY: KEO XMEN
 
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KEO X-MEN is more than a graffiti vet. In ’84, his work was exhibited at The Fun Gallery alongside pieces by Michael Basquiat, Keith Haring, and Futura 2000. He has worked with Nike, Supreme, MTV–as well as rap artists, most famously credited for creating MF DOOM’s signature mask. With nearly four decades deep in hip-hop culture, he’s still active as a writer, a graphic designer, and a luminary who’s celebrated by graffiti aficionados around the world. In our interview, @KEO_XMEN shares his thoughts on the term #ALUMNIOFNY.
Views: 301 EssenticNYC
ALUMNI - TIMBERLAND GHOST WHITE RELEASE
 
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Shot and edited by Zach Han (https://www.instagram.com/zachhhan)
Views: 18775 EssenticNYC
ALUMNI x BROOKS HERITAGE x EBBETS FIELD "THE GREAT MISTAKE"
 
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The year was 1898. After nearly a century of independence, the City of Brooklyn joined Manhattan, along with surrounding counties to form what's known today as New York City. Many Brooklynites, however, resisted the marriage and labeled it "The Great Mistake." Inspired by the event that birthed New York City, ALUMNI (http://www.alumniofny.com) will release this collaboration project with BROOKS HERITAGE and EBBETS FIELD on Saturday, March 4th. Produced by Jaeki Cho (https://www.instagram.com/jaekicho) Directed & Edited by Zach Han (https://www.zachhan.com) Shot by David Wu (https://shotbywu.com) Colorist: Phil Choe (https://www.niceshoes.com/directors/p...) Typography by Joseph Han (https://www.instagram.com/josephjyhan) Models: Anna Matarazzo (https://www.instagram.com/annaxhazel) and Dame Blair (https://www.instagram.com/sirmihxi)
Views: 826 EssenticNYC
JKEY & ROB NAH'MSAYING? - 샤방 SHABANG
 
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DOWNLOAD "샤방 SHABANG": https://essentic.bandcamp.com/track/shabang POCARI SWEATER is available at https://www.wontymenyc.com COP YOUR GRILLZ from Gold Tongue (https://www.instagram.com/goldtonguenyc) Hook) 차막혀! 건들지마 지금 나 무척 바빠! 다왔어! 근데 주차할 공간 없어 빡처! 차막혀! 건들지마 지금 나 무척 바빠! 다왔어! 근데 주차할 공간? Fuck it! 지나가는 여자 머리결이 샤방 거려! 은행 가 뽑은 현찰 만져보니 샤방 거려! 카드빚 딱 갚으니 입꼬리도 샤방 거려! 샤! 샤방! 거려! 샤! 샤방! 거려! Verse) (샤방~샤방~) Shout out to ASAP Ferg! 하지만 this song! It's on one! 박현빈 형아 what up? Turn up! (뭐하러?) 여자들 모셔! 어딨어? 야! 얼굴도 몸매도 죽여주는! 색렌즈껴서 눈에 빛나는! 사실그런 스타일 딱 질색! 포토샵질 작작 해! 얼굴 V line, man, fuck that shit... 내 여친 볼참 빵빵해! 개나소나~ (랩 하겠다고!) 힙합해서~ (돈 벌겠다고!) 언젠 흑인~ (들 무섭다고!) 한적은~ (다 까먹은 체로!) Talk) Yo...깨끗한 Timberland nubuck? That's mad 샤방! (Word.) 배고플때 엄마가해주는 김치찌개? Fucking 샤방! (Ya...) 아침에 일어났는데 잔 여자랑 또자는거? So 샤방! (No doubt.) "샤방 SHABANG" Produced by Rob Nam aka Nah'msaying? (https://soundcloud.com/rob-nam) Mixed by Avec Plaisir (https://soundcloud.com/avecplaisir) Recorded by Jason "Sul" Son of The Pinkhouse Recordings (https://soundcloud.com/jayonedagenius) Director & Producer: Jaeki Cho Director of Photography: Zach Han (https://www.zachhan.com) Editor: Julian Kim of Swallowtail Studios (https://www.swallowtailstudios.com) Special Effects: KRSP (https://www.krsp.com) Colorist: Phil Choe (https://www.niceshoes.com/directors/phil-choe-colorist) Stylist: TJ Moon of Pulp Studios (https://www.pulp--studios.com) Associate Producer: Kimi Lee (https://www.instagram.com/thenkimisaid) "샤방 Shabang" logo designed by Rarebirth (https://www.rarebirth.com)
Views: 7990 EssenticNYC
ALUMNI - SUPERBAD SOLACE - SOL CONTROLLER (RECAP)
 
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Superbad Solace of Queens-based rap duo Timeless Truth held the release party of his solo debut, Sol Controller, on Saturday, July 7th at Alumni Flushing. Hosted by Dallas Penn with guest performance by Lil Supa from Venezuela, the function was decorated with classic Polo pieces from Solace's personal collection, and attended by Lo Heads and OG Lo Life members. • Shot by John Zeng (https://www.instagram.com/zengfilms/) • Edited by Zach Han (https://www.instagram.com/zachhhan/) • Solace's Sol Controller on all music platforms (https://www.superbadsolace.com/)
Views: 80 EssenticNYC
ALUMNI - PRIVÉ ALLIANCE POP-UP EXPERIENCE
 
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Recap of Alumni x Privé Alliance pop-up experience at Alumni Flushing. Privé Alliance: https://www.instagram.com/privenewyork/ Alumni: https://www.instagram.com/alumniofny/
Views: 212 EssenticNYC
ALUMNI OF NY: CHINO BYI
 
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Fans of Yasiin Bey FKA Mos Def might recognize this line from the Busta Rhymes-featured “Do It Now”: “I get up like CHINO, shouting power to the people.” Throughout the late ‘80s and ‘90s, writer CHINO BYI’s name was widely visible across New York City and the tri-state region. As of late, he’s a celebrated graffiti historian and published the PieceBook series with hip-hop scribe and filmmaker Sacha Jenkins. For #ALUMNIOFNY, @CHINOBYI shares his thoughts on the changing landscape of Brooklyn. Video by Zach Han Music by Tunnel No.5
Views: 177 EssenticNYC
ALUMNI - FLUSHING LAUNCH (RECAP)
 
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Alumni Flushing officially launched on Saturday, May 12, 2018. The entire community of Flushing plus friends from all five boroughs and beyond joined the festivity despite the stormy weather. Drinks were powered by Hendrick's Gin, Suntory Whisky Toki, Tiger Beer, and Apple Sidra. Special performances by Solace (Timeless Truth), Miyachi, and Ted Park further amped up the energy of the function. Shot by Jeremy James DeHitta (https://www.instagram.com/daheatadakid/) Edited by Zach Han (https://www.instagram.com/zachhhan/) Music by Rob Nah'msaying?
Views: 163 EssenticNYC
ALUMNI - NIKE "WEST INDIAN PRIDE PACK" CREATIVITY
 
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To mark the release of “West Indian Pride Pack,” @Nike has partnered with local West Indian creatives to capture the spirit of Caribbean culture. Leading up to the fête of the year, @alumniofny celebrated the launch of Nike’s “West Indian Pride Pack” on Saturday, August 25th at its Crown Heights location. Order of appearance: Aisha Carr of Sesame Carnival (https://www.instagram.com/sesamecarnival/) Christopher Martin of C Marty Mar (https://www.instagram.com/cmartymar/) Joel Kozik of Waffle NYC (https://www.instagram.com/waffle_kozik/) Produced by Jaeki Cho (https://www.instagram.com/jaekicho/) Shot & Edited by Zach Han (https://www.instagram.com/zachhhan/)
Views: 16 EssenticNYC
ALUMNI - NIKE "WEST INDIAN PRIDE PACK" SNEAKERS
 
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The Air Force 1 and Air Max 95 symbolize paint that covers fêters on the night of J'ouvert, and the endless sea of flags and costumes that represent each community on parade day. Together, the collection celebrates the love and unity that makes this one of NYC's most special moments. Leading up to the fête of the year, @alumniofny celebrated the launch of Nike’s “West Indian Pride Pack” on Saturday, August 25th at its Crown Heights location. Order of appearance: Joel Kozik of Waffle NYC (https://www.instagram.com/waffle_kozik/) Mike Nicholas of DIEM (https://www.instagram.com/brooklynsky/) Mr. Sobers of NOVA Knuckleheads (https://www.instagram.com/mr.sobers/) Produced by Jaeki Cho (https://www.instagram.com/jaekicho/) Shot & Edited by Zach Han (https://www.instagram.com/zachhhan/) Original Music by PLUSNONE (https://www.instagram.com/plusnone_/)
Views: 160 EssenticNYC
ALUMNI - FLUSHING (SHOP)
 
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• Alumni Flushing • 135-18 Northern Boulevard, Flushing, New York • Opens daily from 11 a.m. to 8 p.m. Check out: • www.alumniofny.com • www.instagram.com/alumniofny
Views: 170 EssenticNYC
ALUMNI - CARHARTT WIP x CONVERSE RECAP
 
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Alumni hosted the launch of Carhartt WIP and Converse's latest collaboration. Music was provided by DJ Poon, drinks were powered by Suntory Whisky and Apple Sidra. Plus, Queens legends Large Professor and Cormega made appearances, respectively. Shot by John Zeng (https://www.instagram.com/zengfilms/) Edited by Zach Han (https://www.instagram.com/zachhhan/) Music by Avec Plaisir (https://soundcloud.com/avecplaisir)
Views: 44 EssenticNYC
MODERN SKY USA 2018 RECAP
 
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ESSENTIC captured the performances of Dynamic Duo, Tizzy T, Bohan Phoenix, Se So Neon, and more at Modern Sky USA's annual festival in Central Park on September 22nd. Shot by John Zeng (https://www.instagram.com/zengfilms/) Edited by Zach Han (https://www.instagram.com/zachhhan/) Music by Avec Plaisir (https://soundcloud.com/avecplaisir) Motion Graphics by David Park (https://www.instagram.com/lookrichasfuuu/)
Views: 13 EssenticNYC
ALUMNI - REEBOK "ALIEN STOMPER: FINAL BATTLE"
 
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#ALUMNIDROPS is a series from Alumni, showcasing detailed shots of exclusive sneaker drops. Shot and edited by Zach Han (https://www.instagram.com/zachhhan) Music by Avec Plaisir (https://soundcloud.com/avecplaisir)
Views: 316 EssenticNYC
ALUMNI - NIKE "WEST INDIAN PRIDE PACK" HERITAGE
 
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Brooklyn's annual Labor Day Parade is a true expression of local Caribbean culture. The festival brings the West Indian community together to showcase the beauty of their heritage. Leading up to the fête of the year, @alumniofny celebrated the launch of Nike’s “West Indian Pride Pack” on Saturday, August 25th at its Crown Heights location. The footage highlights creatives of West Indian heritage. How it affects their output. Order of appearance: Mike Nicholas of DIEM (https://www.instagram.com/brooklynsky/) Cake Man Maine of NOVA Knuckleheads (https://www.instagram.com/cakemanmaine/) Christopher Martin of C Marty Mar (https://www.instagram.com/cmartymar/) Deandre Michael of Fete Masters (https://www.instagram.com/fetemasters/) Produced by Jaeki Cho (https://www.instagram.com/jaekicho/) Shot & Edited by Zach Han (https://www.instagram.com/zachhhan/) Original Music by Marcus "Avec Plaisir" Hahm (https://www.instagram.com/avecplaisir/)
Views: 11 EssenticNYC
Do You Know K-Pop? [Party Teaser]
 
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Essentic Presents: Do You Know K-Pop? (You Don't Know Shit!) An evening for those that know K-pop from the early '90s, and those that discovered the phenomenon in recent years. Check out both new and old Psy. Big Bang and 1Tym. Girls' Generation and S.E.S. Where else are you going to hear Drunken Tiger and 2NE1 simultaneously, kid? Circle ain't got that, but we do, kicko. Bong! When: Friday, March 29, 2013 (9 p.m. to 2 a.m.) Where: Spotlight NYC - 23 West 32nd Street 4th Floor, New York, New York Who: DJs Sammy the Lost Boy & Jinetic; hosted by JKey. No cover; must be 21 and over. Flyer designed by Young Jin Lim. Teaser by David Park & Jaesun Song. For more info: http://on.fb.me/YyO8EY
Views: 844 EssenticNYC
ALUMNI x BROOKS HERITAGE "THE GREAT MISTAKE"
 
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#ALUMNIDROPS is a series from Alumni, showcasing detailed shots of exclusive sneaker drops. Shot and edited by Zach Han (https://www.instagram.com/zachhhan) Music by Rob Nah'msaying? (https://soundcloud.com/rob-nam)
Views: 161 EssenticNYC
"No Apologies" Teaser (Rekstizzy, Decipher, Dumbfoundead)
 
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New York City's Rekstizzy, Philadelphia's Decipher, and Los Angeles' Dumbfoundead unite on this 14KT-produced single "No Apologies." The video, which boasts a rugged, black-and-white aesthetic, will exclusively premiere on Complex.com on November 25, 2011 (Black Friday). "No Apologies" Track Produced by 14KT Mixed/Recorded by Studio 221 Music Video Directed/Edited by Do Work Productions Teaser Edited by David Park Promotion/Marketing by Essentic
Views: 245 EssenticNYC
ALUMNI - MICRO-INFLUENCERS & SELF-BRANDING PANEL (RECAP)
 
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While celebrities might have a massive reach, they're distant. On the other hand, micro-influencers—those with 10K-to-500K followers—can be found around us. They’re approachable and relatable, with a smaller, yet intensely dedicated following. To many of these micro-influencers, Instagram serves as not only a curated diary, but also as a resumé. Whatever your opinion is on social media, the fact is that building an online audience can reap real benefits. So we present this panel featuring four micro-influencers who are furthering both their careers and their social media reach to discuss how they built their followings. • Hosted by Jaeki Cho (https://www.instagram.com/jaekicho/) • Presented by Alumni (https://www.instagram.com/alumniofny/) • Panelists: Kristen Lam (https://www.instagram.com/kristengracelam/) OHK World (https://www.instagram.com/ohkworld/) Sue Tran (https://www.instagram.com/suetrannn/) Jessica Wu (https://www.instagram.com/jessicazwu/) • Shot by John Zeng (https://www.instagram.com/zengfilms/) • Edited by Zach Han (https://www.instagram.com/zachhhan/)
Views: 42 EssenticNYC
ALUMNI - Tyler the Creator x Converse One Star
 
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#ALUMNIDROPS is a series from Alumni, showcasing detailed shots of exclusive sneaker drops. Shot and edited by Zach Han (https://www.instagram.com/zachhhan)
Views: 116 EssenticNYC
ALUMNI - CONVERSE MC18 RECAP
 
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Alumni was one of the key retail partners for the launch of Converse's Mountain Club 18 release. Performers Cliche, Sentry Sinvil, and DUVV blessed the stage, with music provided by producer plusNONE. In addition, we had Haku Vodka as a drink sponsor, and Gloria, a street food vendor based in Elmhurst, Queens, served tamales, elotes, and arroz con leche. Shot by Dream But Don't Sleep (https://www.instagram.com/dreambutdontsleep) Edited by Zach Han (https://www.instagram.com/zachhhan) Music by Chris Venus (https://www.instagram.com/chrisvenus_)
Views: 138 EssenticNYC
ALUMNI - "FLUSHING" BY FAUST
 
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Fresh off a trip from Russia, acclaimed New York artist FAUST created this soon-to-be iconic piece for Alumni Flushing’s gate. Facing the perpetually busy Northern Boulevard, at the entrance of the City, the word “Flushing” is both a designation for the Queens enclave and a signifier of Alumni’s cultural uniqueness. So even when the gates are closed, Alumni’s roots are always showing. Shot by Dream But Don't Sleep (https://www.instagram.com/dreambutdon...) Edited by Zach Han (https://www.instagram.com/zachhhan) Music by Avec Plaisir (http://www.soundcloud.com/avecplaisir)
Views: 15 EssenticNYC
ALUMNI - 2018 RECAP
 
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Thank you for 2018. Music by Avec Plaisir (https://soundcloud.com/avecplaisir)
Views: 20 EssenticNYC
ALUMNI - AIR JORDAN 12 CHINESE NEW YEAR
 
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#ALUMNIDROPS is a series from Alumni, showcasing detailed shots of exclusive sneaker drops. Shot and edited by Zach Han (https://www.instagram.com/zachhhan) Music by Rob Nah'msaying? (https://soundcloud.com/rob-nam)
Views: 37 EssenticNYC
MODERN SKY USA FESTIVAL PROMO
 
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We cut this promo footage for Modern Sky USA, leading up to its annual concert taking place in Central Park. Edited by Zach Han (https://www.instagram.com/zachhhan/) Music by Avec Plaisir (https://soundcloud.com/avecplaisir) Motion Graphics by David Park (https://www.instagram.com/lookrichasf...)
Views: 4 EssenticNYC
ALUMNI - NIKE "WEST INDIAN PRIDE PACK" RECAP
 
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On Saturday, August 25th, to mark the release of Nike’s “West Indian Pride Pack,” Alumni hosted an activation full of food, treats, and musical performances. Taking place a week before the annual West Indian Day Parade on September 3rd, the Alumni-hosted festivity geared up the community for what’s to come. • Produced by Jaeki Cho (https://www.instagram.com/jaekicho/) • Shot & Edited by Zach Han (https://www.instagram.com/zachhhan/) • Additional Footage by John Zeng (https://www.instagram.com/zengfilms/) • Original Music by Avec Plaisir (https://www.instagram.com/avecplaisir/)
Views: 35 EssenticNYC
ALUMNI x PINTRILL "JAMAICAN BEEF PATTY"
 
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Available now at AlumniOfNY.com and PINTRILL.com. Alumni continues to rep its Brooklyn roots with its latest PINTRILL collaboration: a Jamaican Beef Patty pin. An extension of Alumni's previous work with FILA, the pin captures the fine details–from the trademark yellow dough to the ridged crust–of the classic West Indian pastry and NYC staple. Available now at both Alumni and PINTRILL.
Views: 32 EssenticNYC
D'USSÉ - SIDE CAR
 
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Views: 4 EssenticNYC
ALUMNI - SF AF1 RELEASE RECAP
 
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Alumni Crown Heights recently dropped the Nike SF AF1. Check out this recap that's extra dramatic, which is exactly the way we like it. Shot and edited by Dave Wu #davejawu (https://www.instagram.com/davejawu) Music by Rob Nah'msaying? (https://soundcloud.com/rob-nam)
Views: 222 EssenticNYC
ALUMNI - BLACK FRIDAY & CYBER MONDAY 2018
 
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50-percent off marked items in Alumni’s physical locations in Crown Heights, Flatbush, and Flushing only on November 23rd, 24th, and 25th. 40-percent off marked items on AlumniofNY.com on November 26th. Free shipping for domestic sales only. All international shipping will be charged standard rate. All sales are final. No return or exchange for sale items. Starring: Jovean Brown (https://www.instagram.com/jovean_photography/) Shot & Edited by Zach Han (https://www.instagram.com/zachhhan/)
Views: 36 EssenticNYC