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What is GLOBAL MARKETING? What does GLOBAL MARKETING mean? GLOBAL MARKETING meaning & explanation
 
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What is GLOBAL MARKETING? What does GLOBAL MARKETING mean? GLOBAL MARKETING meaning - GLOBAL MARKETING definition - GLOBAL MARKETING explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Global marketing is a firm's ability to market to almost all countries on the planet. With extensive reach, the need for a firm's product or services is established. The global firm retains the capability, reach, knowledge, staff, skills, insights, and expertise to deliver value to customers worldwide. The firm understands the requirement to service customers locally with global standard solutions or products, and localizes that product as required to maintain an optimal balance of cost, efficiency, customization and localization in a control-customization continuum to best meet local, national and global requirements to position itself against or with competitors, partners, alliances, substitutes and defend against new global and local market entrants per country, region or city. The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way. The firm also needs to understand, research, measure and develop loyalty for its brand and global brand equity (stay on brand) for the long term. At this level, global marketing and global branding are integrated. Branding involves a structured process of analyzing "soft" assets and "hard" assets of a firm's resources. The strategic analysis and development of a brand includes customer analysis (trends, motivation, unmet needs, segmentation), competitive analysis (brand image/brand identity, strengths, strategies, vulnerabilities), and self-analysis (existing brand image, brand heritage, strengths/capabilities, organizational values). Further, Global brand identity development is the process establishing brands of products, the firm, and services locally and worldwide with consideration for scope, product attributes, quality/value, uses, users and country of origin; organizational attributes (local vs. global); personality attributes (genuine, energetic, rugged, elegant) and brand customer relationships (friend, adviser, influencer, trusted source); and importantly symbols, trademarks metaphors, imagery, mood, photography and the company's brand heritage. In establishing a global brand, the brand proposition (functional benefits, emotional benefits and self-expressive benefits are identified, localized and streamlined to be consistent with a local, national, international and global point of view. The brand developed needs to be credible. A global marketing and branding implementation system distributes marketing assets (website, social media, Google PPC, PDFs, sales collateral, press junkets, kits, product samples, news releases, local mini-sites, flyers, posters, alliance and partner materials), affiliate programs and materials, internal communications, newsletters, investor materials, event promotions and trade shows to deliver an integrated, comprehensive and focused communication, access and value to the customers, that can be tracked to build loyalty, case studies and further establish the company's global marketing and brand footprint.
Views: 12624 The Audiopedia
What is BRAND MANAGEMENT? What does BRAND MANAGEMENT mean? BRAND MANAGEMENT meaning
 
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What is BRAND MANAGEMENT? What does BRAND MANAGEMENT mean? BRAND MANAGEMENT meaning - BRAND MANAGEMENT definition - BRAND MANAGEMENT explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things. In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers." In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction. Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product (see: Brand equity). Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand. Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers. In modern terms, brand could be corporate, product, service, or person. Brand management build brand credibility and credible brands only can build brand loyalty, bounce back from circumstantial crisis, and can benefit from price-sensitive customers. Brand orientation refers to "the degree to which the organization values brands and its practices are oriented towards building brand capabilities". It is a deliberate approach to working with brands, both internally and externally. The most important driving force behind this increased interest in strong brands is the accelerating pace of globalization. This has resulted in an ever-tougher competitive situation on many markets. A product's superiority is in itself no longer sufficient to guarantee its success. The fast pace of technological development and the increased speed with which imitations turn up on the market have dramatically shortened product lifecycles. The consequence is that product-related competitive advantages soon risk being transformed into competitive prerequisites. For this reason, increasing numbers of companies are looking for other, more enduring, competitive tools – such as brands. Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers may try to control the brand image. Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates. Even though social media has changed the tactics of marketing brands, its primary goals remain the same; to attract and retain customers. However, companies have now experienced a new challenge with the introduction of social media. This change is finding the right balance between empowering customers to spread the word about the brand through viral platforms, while still controlling the company's own core strategic marketing goals. Word-of-mouth marketing via social media, falls under the category of viral marketing, which broadly describes any strategy that encourages individuals to propagate a message, thus, creating the potential for exponential growth in the message's exposure and influence. Basic forms of this are seen when a customer makes a statement about a product or company or endorses a brand. This marketing technique allows users to spread the word on the brand which creates exposure for the company. Because of this, brands have become interested in exploring or using social media for commercial benefit.
Views: 12569 The Audiopedia
#theTrend: What it means to be Grant’s Global Brand Ambassador
 
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Last year, after ten years of gaining invaluable experience within the industry, Danny entered the ‘Greatest Job Interview in the World’ – a competition by Grant’s to find their latest Global Brand Ambassador. With over 5,000 applicants from around the world, Danny travelled the globe, put his wealth of experience within the industry to the test and, after a gruelling interview, won the accolade becoming Grant’s new Global Brand Ambassador.
Views: 406 NTV Kenya
Best Global Brands 2013: The New Rules of Brand Leadership
 
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Interbrand Global CEO Jez Frampton introduces the 2013 Best Global Brands — and how the world's 100 most valuable brands demonstrate how leadership roles are converging, traditional structures are crumbling, and the consumers' voice carries more weight than ever. For more, visit http://www.bestglobalbrands.com.
Views: 3116 Interbrand
What Innovation means for Global Brands
 
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Experts on how Brands are turning to new store models to address market Disrupters at #IRC2018
Views: 29 Franchise India
The "Supernormaal" global brand | Adriana Hoppenbrouwer, HEMA | OnBrand '17
 
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Adriana Hoppenbrouwer, HEMA CMO, shows us why the Dutch power brand continues to prosper in changing times. --- About OnBrand OnBrand is a media and events brand, and a community for marketing professionals obsessed with the cutting edge of marketing and technology. www.onbrand.me
Views: 287 OnBrand Magazine
Marriott International Global Brand Officer at Skift Take Studio
 
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Marriott International Global Brand Officer Tina Edmundson at Skift Take Studio, presented by Rydoo. Learn more about Rydoo: https://www.rydoo.com/en/press/rydoo-the-game-changing-business-travel-and-expense-app
Views: 94 Skift
Making global brands local and local brands global: Siew-Ting Foo, Diageo Asia Pacific
 
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Diageo's Marketing Director shares the key techniques for making a global brand appeal to regional customers across Asia, how to adapt to the nuances and in turn taking the local techniques global. - Siew-Ting Foo, Marketing Director, SE Asia, Diageo Asia Pacific
Views: 1763 Festival of Media
Davos Annual Meeting 2006 - Global Brands Go Local
 
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http://www.weforum.org/ 27.01.2006 When companies turn to emerging markets for growth, their brand strategy must be right the first time. 1) What are the reputational risks to managing a global brand? 2) How can global companies enrich what their brand means locally, while building and managing corporate values globally? 3) How can and do multinational brands adopt their strategies to compete with local and regional players? Michael S. Dell, Chairman of the Board, Dell, USA; Member of the Foundation Board of the World Economic Forum Douglas Holt, L'Oreal Professor of Marketing, Saïd Business School, Oxford University, United Kingdom Shelly Lazarus, Chairman and Chief Executive Officer, Ogilvy & Mather, USA Michael D. White, Chairman and Chief Executive Officer, PepsiCo International, USA Moderated by Charles Hodson, Business Anchor, CNN International, United Kingdom
Views: 3094 World Economic Forum
#Disney_China || Global Brand
 
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Disney means something special, their quality and decoration is beyond someones Imagination. That was outside Decoration, The watch Tower. I'll show you interior in my nexy video about disney. That video is from shanghai chaina.
Views: 20 Moin Traveller
SARA DINIZ, Global Brand Manager
 
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Hear from Sara Diniz, our Global Brand Manager for Venus.
Views: 1729 P&G Careers
Global brand Commercial video
 
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Wattbike Commercial Video
Views: 1129 Domitner GmbH
McDonalds Global and Local Strategy.flv
 
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Explores why McDonalds has an important local strategy for each country alongside its clear global strategy: more on website www.global-strategy.net
Views: 173529 Richard Lynch
Strategic Brand Management - What Is Brand Management?
 
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Strategic Brand Management - What is Brand Management? Buy my book today! http://bit.ly/bestbrandingbook Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ What are your brand’s “basic physical and organizational infrastructure” and necessary “services and facilities” so that it can function and be economically promising? This article is by no means an attempt to define branding or its importance in business and marketing. This article is to point out that without a sound understanding of the importance of an infrastructure for your brand management strategy, and what that all entails, you could fail without ever really knowing why. To succeed in branding, you have to support that brand management strategy with services, staff training and a host of many other things. Here is a basic checklist of what your branding infrastructure should contain. You may want to copy it and even add to and adapt this for your own needs. Sound market & keyword research Mission statement, well publicized A written marketing and PR strategy A contextual content strategy Social media and content policies Well-developed marketing and PR budget Set marketing & sales objectives and quotas Corporate ethics policy A unique selling proposition Distinctive logo, colors and packaging Uniforms Company training manuals & courses Customer support staff Company website & blog Appropriate branded social channels An organizational chart A CMO, Director of Marketing or someone similar Marketing staff (designers, writers, bloggers, A/V people, etc.) Strong relations with KOL’s, marketing partners, strategic relationships & affiliates Internal communications system and schedules While there is much more that could be added, this is to point out that your brand management strategy is much more successful, sustainable and profitable with supported with a well-built and tightly organized digital infrastructure http://www.edwindearborn.com/brand-ma... Strategic Brand Management | What is Brand Management | Branding
Views: 37137 Edwin Dearborn
Marriott International Global Brand Officer at Skift Forum Europe 2018
 
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Tina Edmundson, global brand officer at Marriott International, spoke at Skift Forum Europe 2018 about big brands in a personalized world. Get details about future Skift events at http://forum.skift.com.
Views: 1107 Skift
My Secret Strategies For Global Brand Expansion
 
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Take your brand to the next level with a strategy to expand overseas. ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog Neil, you've been expanding your online marketing brand globally into Brazil. What don't you just tell us a little bit about how that's going? It's been going well. Brazil's done well. Funny enough, because there's no competition in the currency exchange and we have this global brand expansion model where we don't bring the money back into the US, and we just dump it all back into growth and the people who are local, we found that our revenue growth is just skyrocketing. There's just people looking for solutions, but no one's offering them anything because people don't want to expand into places like Brazil when there are recessions. But it's going well. Within 12 months of creating the business, we hit over $100,000 a month in profit, within 12 months. When I went to Brazil, no one knew who I was, but there was no competition. Everyone was like, oh, this is amazing! This American or this gringo's coming, and look what he's teaching us. This sounds cool. I would give a lecture at a conference. I gave a lecture at a conference called RD Summit in Florianopolis, Brazil. The microphone and the audio, everything was messed up. Speaking to 5,000 people, and most of them don't speak English. 96 plus percent of Brazil doesn't speak English. So they have headsets in. People can't understand me because my mic's going out, and we people are like, we love your speech. Thank you for coming. We want to do business even though most of the audience couldn't hear what I was saying because the microphone was out. A lot of times, the translators, because they don't know marketing, they're not getting the full message because there are some semantics and some issues. They don't understand what link building is or how to explain it. You can't just do a literal translation, right? You have to adjust it to the audience. But we're still growing. There's just no competition with our global brand expansion right now. I think my ad agency in Brazil within a few years can hit $10 million a year, which isn't too shabby just for being in Brazil. There's so much potential there. What's your process for finding operators? As you keep expanding internationally, you're delegating a lot of the work and responsibility. I overpay, but I make people work for it before I overpay. I'll hit people up, and I'll go on LinkedIn and try to find people, or I'll just put out ads everywhere. I'll expect people to work for free or dirt cheap for the first 30 to 60 days or even 90 days. Once they prove it or prove to me that they can do well, I'll pay them way more than they can get anywhere else, and then it's their job to expand, grow and figure things out. But I'm looking for people who can just figure things out on their own and are scrappy and creative. I'm not looking for that Harvard graduate. I'm not looking for that person who got perfect on their SATs. I'm looking for that person who didn't grow up with money. They always had to fight the good fight and figure out creative ways to succeed or put food on the table. I'm looking for that person who doesn't give up and is willing to do whatever, as long as they're following the laws and not doing anything unethical, to just go out there and figure out how to make things happen. I'm looking for people who believe in the longterm vision and believe in people. I learned this from Richard Branson. He and I were speaking at a conference together, and he told me one piece of advice that resonated with me: you can't build a company without the people. It's not the idea. It's not the concept. It's the people and the team that makes a company. Find the right people. Pay whatever it is to get them because, without them, you won't have a big enough operation, and that's what people forget. And for all of you that are watching or listening, don't forget, when you start making money, it's not about just pocketing it, buying the biggest home or doing well. Don't forget about the people who got you where you are today or who helped you get there. Take care of them because when you're struggling, because things always don't go up, there's recessions, market crashes, companies go in and out. A competitor who's crazy like me may be offering your product or service for free tomorrow, which can screw up your revenue. But the people that you invested in that had your back will be there during your down times. So invest in them, and don't be greedy and feel that you deserve all the profit. Everyone on the team should be rewarded because they helped you get to where you are today.
Views: 5198 Neil Patel
Dot Global: A New Option for Internet Branding
 
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Join us as we talk with Rolf Larsen, CEO of the Dot Global Registry about the introduction of new Top Level Domains, or TLDs, and what this means for business branding and marketing online. To view related videos visit: http://www.think.global/video/webcast?query=dot+global+domain++registry Find Us Online at: Website: http://www.think.global/ Twitter - http://twitter.com/ThinkGlobalB2B Facebook - http://www.facebook.com/ThinkGlobalB2B Export USA Trade Leads Magazine: http://www.think.global/exusa ThinkGlobal Blog - https://www.think.global/blog
Views: 90 ThinkGlobal Inc
Building Global Brands
 
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Professor Sanjay Sood looks at global issues in brand management. Visit UCLA Anderson School of Management http://www.anderson.ucla.edu/ Click here for more faculty videos from UCLA Anderson School of Management http://www.anderson.ucla.edu/x17273.xml
Views: 6371 UCLA
From Marketer to Influencer to Global Brand Shaper
 
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The role of the chief marketing officer is no longer just about marketing. More than ever, CMOs must be myopic about the consumer, fanatical about innovation and exert strong leadership in the C-suite. Increasingly, the chief marketer's job is defined by the digital media that consumers rely on to research and buy products, and by a global marketplace that requires an awareness of many cultures. In this fast-changing environment, how can marketers effectively take their companies to the next level? How do they protect their brands and corporate image when a blog post or tweet can set off a global reaction? What impact is this evolving consumer landscape having on brands and their reach?
Views: 894 MilkenInstitute
MGMT-5609-Global branding
 
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Views: 912 Amit M
Building a global brand of prison products
 
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Work-related activities within prisons play a critical role for both prisoners and society. Rehabilitation provides prisoners an opportunity to develop skills, increase post-release employability and contribute to families and society. UNODC's work supports this and we're looking to build a global brand of prison products to further boost rehabilitation efforts. Recently prison practitioners from Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, EL Salvador, Panama, Paraguay, Peru and Uruguay gathered to discuss this issue, bringing with them a vast selection of items from their countries. More at www.unodc.org/prisoner-rehabilitation.
UBS launches global brand campaign
 
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UBS launched its first global brand campaign since 2009 today, reflecting the firm’s strategic transformation and future direction. Featuring a distinctive brand film as well as advertising with images by Annie Leibovitz, the campaign also refreshes the strong UBS brand with a contemporary look and feel. The external launch follows a three-month internal campaign that inspired unprecedented rates of employee engagement. “The brand campaign is an expression of the successful strategic transformation UBS has undergone over the past four years,” said Sergio P. Ermotti, Group Chief Executive Officer. “Reflecting the strategic transformation through our branding gives us additional momentum.” To view the multimedia release go to: http://www.multivu.com/players/English/7612551-ubs-launches-global-brand-campaign/
Views: 3158 MultiVu
#SimplicityPays: Global Brand Simplicity Index 2014
 
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Based on interviews with 12,000+ consumers in 8 countries, our Simplicity Index evaluates the simplicity of 500+ brands. Explore this year's findings and learn how simplicity increases customer loyalty, employee innovation and revenue. http://www.simplicityindex.com
Views: 5495 Siegel Gale
Global Brand Pvt Ltd Picnic 2017
 
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Global Brand Pvt Ltd Picnic 2017
Views: 684 BISHAL
Anthony Ingham - Global Brand Leader, W Hotels
 
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What makes you #StarwoodProud? Watch Starwood associates as they share their milestone achievements and favorite memories. #StarwoodProud is creating a global conversation about the people, experiences and important moments that have helped shape the company's legacy.
Views: 3488 #StarwoodProud
Brand Matters: How does a global brand break into the China market?
 
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This week on Brand Matters, we chat with Eric Lin, Executive Director, Pacific Rim, about what global brands need to do in order to break into the China market and how they can maximize their impact upon doing so. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com Music sourced from Soundcloud Creative Commons and is licensed under CC 3.0
Views: 1045 Siegel Gale
Global Brands: A Smart-CORE Portfolio
 
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The leading B2C and B2B brands are driving Americas consumption-driven economy. Do you own sufficient exposure to the brands that matter most? We can help.
How To Build A Brand | Create an International Brand | Sammy Blindell
 
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http://www.howtobuildabrand.org/ Create an International brand that works across cultures to ensure your growth strategy can expand on a global scale. Find out more on our website or become a fan at facebook.com/BrandExpertTips. We have received a fantastic question about positioning a brand to work globally from Andrea Sangster of Copy Made Simple, who has asked: "How do I create a Global brand that attracts clients in other countries, whilst at the same time ensuring I don't offend or alienate people in other languages and cultures?" What I would say Andrea is that it is very rare for a service-based business to appeal to absolutely everybody and in most cases this applies to product based businesses too. You will naturally have clients you predominantly want to target and who your offer will be more attractive to, whether that is based on gender, age, location, job, company position, their personal financial position, price of your product/service, etc... the list goes on. However, once you have considered very carefully who your target client is you are naturally going to alienate certain people from your proposition. In fact, I would urge that you do so to ensure you are focusing your time and energy delivering to the people who are going to reward you the most for your service or product! Once you have completed this exercise you will then know what other cultures, if any, you want to target. The key is to create a brand that not only positions you as the market leader you are now, but to also create your logo and branding with the future in mind. This way you will start to attract the clients now that you would otherwise have to wait three years to attract if you don't think about this for 3 years. If you know you want to target clients in Spain within the next 6-24 months then you need to ensure your brand not only appeals to your UK target audience, but that it also appeals to a Spanish client too. For example, you may want to incorporate a colour from the flag of the country you want to target. By doing so, you will start to attract Spanish customers straight away because your brand has set the intention! However, if you want to appeal to one audience first and then grow your brand into other countries, you will need to look at your proposition in greater detail -- ideally with the support of a reputable branding agency such as ICE Innovation. If you do want to create a brand that appeals to an audience on a global scale, I would suggest you look to the biggest global companies who are already doing it and model what they have already invested millions of pounds into researching. You only have to look at PayPal, Facebook, Ford, Twitter, Dell, Expedia, Unilever, Sky and Hilton Hotels to see that the colour theme here that works globally is blue. There are many reasons for this, blue being calming colour is one of them. Blue can be strong and steadfast colour or light and friendly. Almost everyone likes some shade of the colour blue. Blue conveys importance and confidence without being sombre or sinister, hence the power suit of the corporate world and the uniforms of many police officers. Long considered a trusted corporate colour, blue, especially medium and darker shades, is associated with intelligence, stability & unity. Lighten that blue and you'll make it more cool, calm, clean, and limitless. You also need to consider the language that is used across cultures. You can translate your strapline word for word as an example, but will the context mean the same thing when it is translated? In this instance I would very highly recommend that you speak to a reputable translation company such as Network Languages - http://www.networklanguages.com/ Creating a global brand or a brand that will work cross culturally needs a solid brand strategy for growth. Check out the full article that accompanies this video and see other related blog posts at: http://www.iceinnovation.co.uk/blog/branding/positioning-a-brand-to-work-globally For further help or advice, please get in touch with our friendly team at [email protected] If you like what we do here, you may also like to join us on Twitter, Pinterest and Facebook, where we share daily video tips on branding, website design, communications strategy, marketing, video marketing, online marketing, success case studies, brand horror stories, business growth tips, etc... You can find these at: www.facebook.com/BrandExpertTips www.twitter.com/BrandExpertTips www.pinterest.com/BrandExpert/Tips Take care and we shall very much look forward to seeing you there too!
Views: 1511 How To Build A Brand
Brand in 2 Days with Global Branding Expert Rey Perez August 2018 Recap Video
 
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To Learn More or For Event Dates Visit http://www.brandin2days.com/
Views: 53 AMP PRODUCTIONS
16 FAMOUS LOGOS WITH A HIDDEN MEANING (That We Never Even Noticed)
 
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How to design a successful logo? How to build a famous brand for your business? Some of the most well-known logos in the world were purposefully designed to indicate something much more than simple beauty. In fact, it seems that in some cases, every line, curve, and color has meaning behind it. Adidas, Apple, BMW, Coca-Cola, Toyota… We see these famous brands everywhere but never consider what their logos exactly mean. Curious to know the secret? Watch the 16 famous logos with a hidden meaning you've never noticed. #logomeaning #logosecret # Hyundai 0:33 The letter ’Н’ symbolizes two people – a client and a representative of the company – shaking hands. Adidas 0:52 The current logo is three stripes at an angle which together form a triangle. This symbolizes a mountain, which in turn represents the challenges that all sportsmen have to overcome day after day. Apple 1:21 Rob Janoff, the designer who came up with the world-famous Apple company logo, explained his idea in one of his interviews. He bought a bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple. Vaio 1:58 The first two letters of the Vaio logo symbolize an analogue wave. The last two are similar to the numbers 1 and 0 — that is, symbols of a digital signal. Amazon 2:14 The orange arrow is similar to a smile because the company wants its customers to be satisfied. The arrow is also stretched between the letters ’A’ and ’Z’, in a hint that the company sells absolutely every product you can imagine. Baskin Robbins 2:40 The pink-colored parts of the "BR" section make up the number 31, which is how many ice cream flavors Baskin Robbins used to famously sell. Toyota 2:56 The logo represents a stylized image of a needle eye with a thread passing through it. This is a hint at the company’s past – they used to produce weaving machines. Continental 3:28 Continental, a famous car tire producer, has a logo in which the first two letters depict a car wheel. Formula 1 3:41 If you look carefully at the white space between the letter ’F’ and the red stripes, you can see the number 1. Pinterest 3:59 On Pinterest, people collect images they like from across the Internet and ’pin’ them to their online boards. That’s why the image of a pin is hidden in the letter P. Beats 4:17 Beats, an audio equipment producer based in the USA, uses a logo in which the letter ’B’ looks like headphones on a person’s head. Toblerone 4:32 The famous chocolate company based in Bern, Switzerland, has a silhouette of a bear in its logo. That's because Bern is sometimes called a city of bears. BMW 4:55 The logo is simply a part of the Bavarian flag, the area of Germany where the company originated. LG 5:18 The logo is a stylized image of a person’s face. According to the company, this represents its aspiration to have human relations with their customers. Evernote 5:34 The corner of the elephant’s ear is folded over in a similar way how people fold the corner of a page to make notes. Coca-Cola 5:57 In the space between the letters ’O’ and ’L’, you can see the Danish flag. It’s purely a coincidence. Nevertheless, Coca-Cola has used this as part of its marketing campaigns in the Scandinavian country. If you’ve enjoyed this video, hit that thumbs up button! Music: That Feeling by HookSounds (http://www.hooksounds.com) is licensed under a Creative Commons license (https://creativecommons.org/licenses/by/4.0/). Subscribe to Bright Side : https://goo.gl/rQTJZz ---------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/brightside/ Instagram: https://www.instagram.com/brightgram/ 5-Minute Crafts Youtube: https://www.goo.gl/8JVmuC ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me/
Views: 18966574 BRIGHT SIDE
Finance in Global Brands
 
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Walgreens Boots Alliance - Global Brands - Finance
Views: 806 bootsrecruitment
GLOBAL BRANDS
 
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H
Views: 55 H. SHW
40: Professor Jan-Benedict Steenkamp provides a master class on global branding
 
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Listen to the full episode here: http://marketingtodaypodcast.com/40-professor-jan-benedict-steenkamp-provides-a-master-class-on-global-branding Jan-Benedict (J.B.) Steenkamp is the C. Knox Massey Distinguished Professor and Area Chair of Marketing at the UNC Kenan-Flagler Business School. A highly regarded expert in his field, he specializes in global marketing, branding, and emerging markets and strategy. In addition, he is the author of three books, the latest of which is titled “Global Brand Strategy: World-wise Marketing in the Age of Branding.” In this podcast, Steenkamp, while discussing topics and ideas from his most recent book, provides a sort of toolkit for marketers, including four key takeaways: (1) The need for diverse leadership teams in managing a global brand; (2) Clear accountability and quantifiable metrics; (3) The need for local flexibility within a common framework; and, lastly, (4) How Frank Zappa got it right — we’re only in it for the money. When asked what draws him to marketing, he says, “Marketing is the interface between the company and the customers. And I’m interested in activities that span boundaries…and marketing is such a boundary-spanning activity.” He goes on to add, “I’m really interested in the combination of managerial relevance and academic rigor.” Highlights from this week’s “Marketing Today” podcast include: Living in the age of branding. (2:36) How we define a global brand. (5:41) “COMET” — Five ways global brands provide value to a company. (11:23) Five underlying trends: The impact of the digital age on brand strategy. (19:06) Brands reside in the minds of people: Whether or not to employ co-creation — and when. (26:37) Steenkamp discusses key takeaways from his latest book. (32:53)
Why is Global Branding So Hard? And So Worth It? Globally Speaking Radio Podcast #006
 
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Branding is one of the most common concepts in marketing, but it's also one of the hardest to define. And when you consider branding from a global perspective, it's even far more complex. In fact, there is no universal approach you can take to guarantee a successful global branding strategy. But the value and importance of a company's brand reputation--and its local voice, no matter where it's heard--are more than worth the effort involved in building a strong worldwide brand. Join Renato and Michael as they discuss ways global branding has changed in recent years--and ways it's also returned to its roots. Hosts: Renato Beninatto Michael Stevens Follow us to keep up to date on our latest episodes! Website: globallyspeakingradio.com Facebook: facebook.com/globallyspeak Twitter: @GloballySpeak LinkedIn: https://www.linkedin.com/company/11013995 Google +: https://plus.google.com/100460705379063313690 About Us: Globally Speaking is a program for and from localization professionals. And how we help global companies achieve their goals in international markets. We know what it’s like to be in your shoes, and to face the constant challenges that come with marketing in dozens of different languages and regions. Join the conversation!
Pío Cabanillas - Acciona Managing Director of Global Marketing and Corporate Image
 
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How to go from marketing to mattering now: Redefining marketing and brand value Pío will share his point of view about the new frontiers of marketing as a global brand caretaker. Find out what a “sustainable brand” means for Pío and what the business case is from a global marketer point of view. Why starting from the What is not enough any more for a brand, and why the starting point should be the Why. Pío will reflect on the importance of layering innovation, empathy and authenticity when building brands and how this should be reflected on new leadership skills of brand leaders.
Brand Matters: What does it mean for a brand to be human?
 
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In this episode of Brand Matters, we speak to Liana Dinghile, group strategy director, EMEA, about why it is so important for brands to embrace humanity, and how it helps them connect all the more. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Beijing: http://www.siegelgale.com
Views: 3112 Siegel Gale
MediaMath CEO Zawadzki: GDPR Must Be A Global Brand Standard
 
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It may be a law conceived in Europe to protect European citizens - but many ad-tech companies, whose data processing capabilities may be impacted by GDPR, are now operating on an assumption that similar considerations should apply more broadly than just Europe. Over the last couple of years since GDPR passed, we have seen a spectrum of readiness from ad-tech suppliers, from blithe intransigence to full-on re-tooling. For MediaMath CEO Joe Zawadzki, change is inevitable. "Yeah, it's going to change things. It's going to change things. Yes, of course," he says. "In the short term, it's painful. It's work to comply (with) and it's work to figure out what it means and how to actually create the standards and create the terms of trade, and change all of your contracts with your clients, and push those things through to your partners and your supply chain." The likes of MediaMath can do that, Zawadzki says, but GDPR's response requirements have created two tiers of suppliers, with less-wealthy companies relatively unable to respond. "Obviously it rewards people with the scale to invest the incremental resources necessary in order to do that," he says. "That will have a negative effect on the smaller companies, and I think you've seen some of that with people retrenching out of Europe. I think that's a short-term pain overall." For the ad-tech companies which are able to respond, it's all about going all-in. Zawadzki says GDPR is forcing companies around the world, whether they hold Europeans' data or not, to develop a much more explicit relationship with their consumers. In the GDPR age, there can be no two-tier brands, he suggests. "If you're a global business, it's not okay for Europe to go one way and the US to go another way, and then every other country to kind of figure out how it wants to navigate these things, he says. "If you're supporting a Proctor and Gamble, if you're supporting an IBM, you need to sort of elevate that, to say 'what is the appropriate answer for the globe as a whole'?" This video is part of a series titled The Consumer First, a New Era in Digital Media presented by MediaMath. For more from the series, please visit this page.
Views: 120 BeetTV
[New] Global The Most Popular Collectable paper Toy Brand MOMOT Intro Video
 
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1. About MOMOT 'MOMOT' is an acronym for 'nemo nemo Robot' .(Nemo Means rectangular in korean.) Momot, the culture brand, was created in the purpose of distributing 'paper toy culture ' in korea and ato show how these toys can be an entertaining element to all ages. MOMOT is not only having its collaboration projects with international brand and artists but also maintaining the product development. And MOMOT affiliate with global company which is NIKE,MARBEL, 2. MOMOT STORY Artistic paper toy MOMOT sustains its rectangular shaped platform whereas the potential of creative style and sensual graphics makings are unlimited. We will be showing much various MOMOTs by collaborating with numerous designers- especially with new and uncelebrated artists- in korea. This will result in saving costs in marketing compare to other art toys 3. Specifications -Collectable paper Toy -Cheap price and simple making -Design items for decorating culture items -Interesting hand-made paper toy with Dedicated Box -Suitable for all ages
Views: 1704 Kyoungjun Min
Brand Matters: What is the Global Brand Simplicity Index?
 
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We sit down with Brian Rafferty and explore the 2014 Global Brand Simplicity Index and how—by measuring perceived "simplicity"—brands can better understand their market value to and for consumers. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com Music sourced from Soundcloud Creative Commons and is licensed under CC 3.0
Views: 780 Siegel Gale
Our Global Brand Ambassador is...#GrantsInterview
 
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5,000 applicants from 100 countries became 20 for The Mixer event in Dufftown. Then our 3 finalists enjoyed The Greatest Job Interview In The World. But it’s finally time to reveal our winner and NEW GLOBAL BRAND AMBASSADOR...so check out the video and watch this space as the journey continues in 2018! #GrantsInterview #StandTogether
Views: 11283 Grant's Whisky
Naomi Klein: Trump is the First Fully Commercialized Global Brand to Serve as U.S. President
 
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https://democracynow.org - A decade after Naomi Klein published her now-iconic book "The Shock Doctrine," the best-selling author and activist reflects on how President Trump represents a form of continuous shock and how he ran a branding campaign—more than a political campaign—in order to capture the presidency. Naomi Klein’s latest book is "No Is Not Enough: Resisting Trump’s Shock Politics and Winning the World We Need." Democracy Now! is an independent global news hour that airs weekdays on nearly 1,400 TV and radio stations Monday through Friday. Watch our livestream 8-9AM ET: https://democracynow.org Please consider supporting independent media by making a donation to Democracy Now! today: https://democracynow.org/donate FOLLOW DEMOCRACY NOW! ONLINE: Facebook: http://facebook.com/democracynow Twitter: https://twitter.com/democracynow YouTube: http://youtube.com/democracynow SoundCloud: http://soundcloud.com/democracynow Daily Email: https://democracynow.org/subscribe Google+: https://plus.google.com/+DemocracyNow Instagram: http://instagram.com/democracynow Tumblr: http://democracynow.tumblr.com Pinterest: http://pinterest.com/democracynow iTunes: https://itunes.apple.com/podcast/democracy-now!-audio/id73802554 TuneIn: http://tunein.com/radio/Democracy-Now-p90/ Stitcher Radio: http://www.stitcher.com/podcast/democracy-now
Views: 34399 Democracy Now!
What is Branding In Hindi? By Anis Khan
 
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What is Branding In Hindi. ब्रांडिंग क्या हैं? Click here for more tips and tricks information: http://www.aniskhan.in If you have a product but if you don't do any Branding then might be you won't be succeed. Most of the people don't know meaning of Branding. Branding meaning whenever you launch product you have to do some visibility towards that product. You should have some knowledge about Branding Ideas, Branding strategies. =================== For new episodes every week, subscribe here! https://www.youtube.com/c/aniskhanmedia Like us on Facebook : https://www.facebook.com/aniskhanmedia Follow us on Twitter: https://twitter.com/aniskhanmedia Find out more about Anis Khan: http://www.aniskhan.in =================== What is Branding In Hindi?
Views: 49247 Anis Khan
Moskov PERFECT SAVAGE | Top 1 Global Moskov | Moskov Javelin Champion Gameplay | Moskov MobileLegend
 
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Moskov Full Build : / Scarlet Phantom / Swift Boots / Berserkers Fury / Haas`s Claws / Malefic Roar / Endless Battle / Moskov Rank 1 Player: Cannabis ツ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Send me your Amazing Videos here Amigo: https://docs.google.com/forms/d/e/1FAIpQLSfZkmurCvgPRL9cfwOKQLj_eYF4fYSehmszLZUDSl3hNeCTGg/viewform or Via Email: [email protected] ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ HOW TO SUPPORT MY CHANNEL ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ https://www.paypal.me/TorioGaming I absolutely love creating Youtube videos like Mobile Legends. Any Pledges and Donations will help my Channel alive, and help me to expand my channel & continue to make High Quality Videos. Thank you for your support! i really does mean a lot to me, and really appreciate it. Thank you so much! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Feel free to Subscribe my Channel: https://www.youtube.com/c/ElektroTorio ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Hot Videos: Pharsa Peafowl Brutal Magic Damage - Top 3 Global Pharsa - Pharsa Peafowl Gameplay - Pharsa Build ML https://www.youtube.com/watch?v=j2r7obRxlHY&t=667s Aldous Fresh MANIAC | Top 3 Global Aldous | Aldous Red Mantle Gameplay | Aldous Build & Tips | MLBB https://www.youtube.com/watch?v=jzAV6y2Hwns&t=47s Nothing can stop me with Perfect Lock | Top 1 Global Saber | Saber Regulator Gameplay | MobileLegend https://www.youtube.com/watch?v=bozYUYKK6_M&t=23s Witness the true power of the shadow! Top 2 Global Hayabusa | Hayabusa Gameplay Build & Tips | MLBB https://www.youtube.com/watch?v=yiIn7N08s3U&t=38s Karina Fresh SAVAGE | Top 1 Global Karina | Karina Gameplay | Karina Spider Lily Skin Gameplay https://www.youtube.com/watch?v=J5LIQ_MGRGA&t=206s Brutal Gusion Gameplay | Top Global Gusion | Gusion Cyber Ops | Gusion Gameplay | Gusion Build & Tip https://www.youtube.com/watch?v=ygPhL9d6IRc&t=240s Moskov PERFECT MANIAC | Death is quiet and pleasant By Cannabis ツ Top 1 Global Moskov | Moskov MLBB https://www.youtube.com/watch?v=3y1uTcs3cG8&t=71s Harley New Skin Gameplay | Top Global Harley | Harley Great Inventor | Harley Gameplay & Build | ML https://www.youtube.com/watch?v=WKGu8ti7S9g&t=282s New Hero Harith SAVAGE | Harith Perfect Gameplay | Top Global Harith | New Hero Harith Mobile Legend https://www.youtube.com/watch?v=kHcBHd47Bdk&t=412s ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Follow me in SOCIAL MEDIA: ★ Facebook: ➤ https://www.facebook.com/TorioGaming ★ Email : ➤ [email protected] ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Moskov PERFECT SAVAGE | Top 1 Global Moskov | Moskov Javelin Champion Gameplay | Moskov MobileLegends #MoskovMANIAC #MoskovGameplay #MoskovMLBB A brand new 5v5 MOBA showdown against real Human opponents, all the fun of PC MOBAs and action games in the palm of your hands! Shatter your opponents with the touch of your finger and claim the crown of Strongest Challenger! Mobile Legends!
Views: 9192 ElektroTorio
Global Branding
 
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Views: 19 Mira Bognár
Vocabulary - Global Brand - Migliora il tuo Inglese - Improve your English
 
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Vocabulary - Global Brand - Migliora il tuo Inglese - Improve your English Global Brand: product made by a company which sells successfully and is recognised all over the world
Views: 604 DisUseLess
The First Ever "One Brand" Coca Cola Advertising
 
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Coca-Cola has unveiled the workings of its ‘One Brand’ marking the first ever time the company will market its entire range in the one global campaign. Uniting Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under a single banner, the strategy will look to tap “universal storytelling and everyday moments” under the ‘Taste the Feeling’ tagline, claimed the business.
Views: 11437 Liveology
Aldous Fresh MANIAC | Top 3 Global Aldous | Aldous Red Mantle Gameplay | Aldous Build & Tips | MLBB
 
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Aldous Full Build : / Demon Shoes / Endless Battle / Thunder Belt / Malefic Roar / Athena's Shield / Immortality or Brute Force Breastplate / Aldous Rank 1 Player: Nv壞 Kaizer X Ffy ! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Send me your Amazing Videos here Amigo: https://docs.google.com/forms/d/e/1FAIpQLSfZkmurCvgPRL9cfwOKQLj_eYF4fYSehmszLZUDSl3hNeCTGg/viewform or Via Email: [email protected] ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ HOW TO SUPPORT MY CHANNEL ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ https://www.paypal.me/TorioGaming I absolutely love creating Youtube videos like Mobile Legends. Any Pledges and Donations will help my Channel alive, and help me to expand my channel & continue to make High Quality Videos. Thank you for your support! i really does mean a lot to me, and really appreciate it. Thank you so much! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Feel free to Subscribe my Channel: https://www.youtube.com/c/ElektroTorio ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Hot Videos: Nothing can stop me with Perfect Lock | Top 1 Global Saber | Saber Regulator Gameplay | MobileLegend https://www.youtube.com/watch?v=bozYUYKK6_M&t=8s Witness the true power of the shadow! Top 2 Global Hayabusa | Hayabusa Gameplay Build & Tips | MLBB https://www.youtube.com/watch?v=yiIn7N08s3U&t=25s Karina Fresh SAVAGE | Top 1 Global Karina | Karina Gameplay | Karina Spider Lily Skin Gameplay https://www.youtube.com/watch?v=J5LIQ_MGRGA&t=187s Brutal Gusion Gameplay | Top Global Gusion | Gusion Cyber Ops | Gusion Gameplay | Gusion Build & Tip https://www.youtube.com/watch?v=ygPhL9d6IRc&t=222s Moskov PERFECT MANIAC | Death is quiet and pleasant By Cannabis ツ Top 1 Global Moskov | Moskov MLBB https://www.youtube.com/watch?v=3y1uTcs3cG8&t=51s Kimmy Perfect Gameplay | Top Global Kimmy | Kimmy Splat Queen Gameplay | Kimmy Gameplay & Build https://www.youtube.com/watch?v=vDEd5YsrKI0&t=23s Harley New Skin Gameplay | Top Global Harley | Harley Great Inventor | Harley Gameplay & Build | ML https://www.youtube.com/watch?v=WKGu8ti7S9g&t=251s New Hero Harith SAVAGE | Harith Perfect Gameplay | Top Global Harith | New Hero Harith Mobile Legend https://www.youtube.com/watch?v=kHcBHd47Bdk&t=451s ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Follow me in SOCIAL MEDIA: ★ Facebook: ➤ https://www.facebook.com/TorioGaming ★ Email : ➤ [email protected] ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Aldous Fresh MANIAC | Top 3 Global Aldous | Aldous Red Mantle Gameplay | Aldous Build & Tips | MLBB #AldousGameplay #AldousMANIAC #AldousMLBB A brand new 5v5 MOBA showdown against real Human opponents, all the fun of PC MOBAs and action games in the palm of your hands! Shatter your opponents with the touch of your finger and claim the crown of Strongest Challenger! Mobile Legends!
Views: 12441 ElektroTorio
Global brand launches 'lady friendly' chips; faces backlash on social media
 
00:34
A global chips brand has now sparked off a debate by releasing chip's that they claim are 'lady friendly' and what might that mean the chips are apparently crunch free and lick free. The brand has cited bizarre research findings behind this. They say that women don't like to eat loudly or lick their fingers after eating, which is why they've come out with entirely new type of crisps for women. However, the brand has now faced backlash on social media with women calling the move highly sexist. For More information on this news visit: http://www.newsx.com/ Connect with us on Social platform at http://www.facebook.com/newsxonline Subscribe to our YouTube Channel: http://www.youtube.com/newsxlive
Views: 55 NewsX
International Brand Building: A Lesson From Oreo
 
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Check out this video on importance of brand building for any product..
Views: 1027 CalMiramarUniversity

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