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Who is a Product Manager and What do they do? [Career Insights]
 
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The role of a product manager is crucial but also one of the least understood ones. What does a product manager really do? Is he more of a data analyst? Or someone who deals with the tech aspects of product, leading the team of engineers? Or does the product manager largely concern himself/herself with user experience, design or the overall business strategy? Mind-boggling isn't it? No wonder the role is difficult to understand for most. In this video, Ravijot Chugh, Co-Founder and Product Head at UpGrad, explains in detail the various responsibilities a Product Manager has, and that you need to execute to the best of your ability to be a good PM. If you want to bag one among the thousands of highly coveted openings for Product Managers between now and 2020 (only to grow exponentially even after), you need to start upgrading your existing skills and mastering these key skills. Product Managers are often referred to as mini-CEOs of the product. This is why, at tech companies, startups and large MNCs that are now diversifying, alike, the role of Product Managers is lucrative and one of the most important in the organization. Read more about a Product Manager's role: https://blog.upgrad.com/wtf-is-a-product-manager/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_PM&utm_content=YouTube_Video_PM_Product_Management_Roles_Blog_Link Watch now to know more details. Wish to transition to the role of a Product Manager and build great products? Enroll in our Product Management Certification Program: https://upgrad.com/product-management/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_PM&utm_content=YouTube_Video_PM_Product_Management_Roles UpGrad takes pride in constantly churning out content that is contemporary, written by subject matter experts and delves into the world of Data Science, Big Data, Digital Marketing, Entrepreneurship, Product Management, Machine Learning and Artificial Intelligence, Software Development on regular basis. Stay on top of your industry by interacting with us on our social channels: Follow us on Instagram: https://instagram.com/upgrad_edu Like us on Facebook: https://www.facebook.com/UpGradGlobal Follow us on Twitter: https://www.twitter.com/upgrad_edu Follow us on LinkedIn: https://in.linkedin.com/company/
Views: 69540 UpGrad
5 Key skills of a marketing manager
 
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We've re-filmed this video with better audio quality and visuals: https://youtu.be/hzwkBO9VOO8 Thank you for watching this show. If you're interested on B2B Marketing and Sales topics, please subscribe to our new channel: http://www.youtube.com/channel/UCRGyofKJ7sXkx5vHGNVVASg What skills does a marketing manager need? Not the skills of a solo marketer, or an individual contributor, but the skills your marketing manager needs. Build a plan to recruit, skill and measure your marketing team - http://register.funnelplan.com/ ------------------ So here's the problem: we use the term 'Marketing Manager' really loosely. Often we mean "marketer," individual, single marketer, working on their own with a bunch of salespeople or a bunch of engineers, sort of doesn't matter, and we call them "Marketing Manager," because it makes them feel good about their job. But for this blog, I wanted to give you what the skills of a Marketing Manager are, that is, a person who manages a team of marketers. All of those skills are great for the individual contributor. Let me show you the skills that I think a Marketing Manager needs. You can read the full version of the blog here: https://align.me/b2b-marketing-blog/5-key-skills-marketing-manager/ We're super passionate about B2B marketing. align.me, wants to see B2B marketing become a respected management science globally. And this blog is a part of what we do to. It's a little more about how to think about things, and a little less about didactic how to do things. We'll table some researched opinions about marketing skills, and argue why those are NOT the key skills of a marketing manager. Then we'll give our take on the five key skills of a marketing manager actually are. If you would like to learn more about what align.me does, you can visit our website here: https://align.me/
Views: 123625 align.me
What are the Responsibilities of a Product Manager by Google PM
 
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A Product Management event in London about the Responsibilities of a Product Manager by Google PM 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Check us out on Instagram: http://bit.ly/2eHmfJp Get the presentation slides here: https://prdct.school/2TsoLF4 Find out more about us: https://prod.school/2LObvYM 💻 ABOUT US: Product School is the world’s first tech business school. We offer certified Product Management, Coding, Data, Digital Marketing and Blockchain courses; our instructors are real-world product managers working at top tech companies, such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal and Netflix. Our classes are part-time, designed to fit into your work schedule. Our campuses are online and in 15 cities worldwide, including Silicon Valley, New York, Los Angeles and London. See our upcoming courses here: https://prod.school/2LObvYM In addition to classes, each of our campuses hosts weekly events with top industry professionals about Product Management, Data, Coding, Digital Marketing and Blockchain. Click here to see what we have coming up: https://prod.school/2GRg1qI Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. 📓 The Product Book has arrived! Learn how to become a great Product Manager. Get your copy here: https://prod.school/2GTktVP #ProductManagement #ProductSchool #Upskill #TechEducation #Business #ProdMgmt #ProductManager #Product #PM #IT #Management #PMP #ProductDesign #FinTech #Google
3 Minute Product Manager: Strategic Role of Product Management
 
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The strategic role of product management - spanning market intelligence, strategy development, new product development and lifecycle management.
Brand Manager - FMCG | Job Snapshot
 
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One of the most coveted jobs for MBA students! Do you know what a Brand Manager actually does? Want to know if you would be happy doing it? ‪#BrandManager‬ ‪#FMCG‬
Views: 55456 Profession Choice
What are your duties and responsibilities as the Product Marketing Manager at BSH?
 
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What are your duties and responsibilities as the Product Marketing Manager at BSH? BSH Product Marketing Manager Kelechi Thaddeus Udeozor tells us! Visit BSH company page on Anlatsın: https://anlatsin.com/bsh Follow Kelechi Thaddeus Udeozor on Anlatsın: https://anlatsin.com/kelechi-thaddeus-udeozor Subscribe to our channel: https://goo.gl/zl0PQl Visit our website: http://anlatsin.com/ Follow Anlatsın on Social Media: • Twitter: https://twitter.com/anlatsin • Instagram: https://www.instagram.com/anlatsin/ • Facebook: https://www.facebook.com/anlatsin • Linkedin: https://tr.linkedin.com/company/anlatsincom How would you describe your full day as the Product Marketing Manager at BSH? https://www.youtube.com/watch?v=P5jznLyCmIA&list=PLgvt1cNFR4vEC9foUDx9-XrBL6wWq__lB&index=3
Views: 163 Anlatsın.com
Product Manager - 10 Essential Skills to Master (In 2019)
 
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Product Management is a fast-growing and niche area to develop a career in. Naturally, there are some essential skills that can get you to be the very best of the lot. While the need for Product Managers is increasing by the day - in startups, tech companies and other large companies alike - the supply in India is currently only limited to a few thousands and compares poorly to countries such as the US. As per the Google and Accel Partners SAAS Report, there are roughly 36,000 Product Managers in India and the number is expected to increase to about 68,000 Product Managers by 2020. So, the need is apparent. But what does one have to do to get there? How to become a Product Manager? A common misconception is that Product Managers need to only master certain hard skills such as business understanding, tech and data. However, this would only mean the job is half done. To be a successful Product Manager you must have some soft skills too. These include communication, negotiation and leading without authority among many others. But don't worry about backgrounds, as Product Managers have been known to have diverse work and educational experience prior to making the transition into Product Management. Ravijot Chugh, Co-Founder and Product Head at UpGrad, explains in this 3rd part of the Careers-In-Shorts Series what these key skills are and how one can ace them to get on the road to being a great Product Manager. Grab a cool Infographic on: The Soft Skills of a Product Manager: https://blog.upgrad.com/the-soft-skills-of-a-product-manager/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_PM&utm_content=YouTube_Video_PM_Product_Management_Skills_Blog_Soft_Skills The Hard Skills of a Product Manager: https://blog.upgrad.com/the-hard-skills-of-a-product-manager/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_PM&utm_content=YouTube_Video_PM_Product_Management_Skills_Blog_Hard_Skills Wish to become a Product Manager and build great products? Check our Product Management program crafted by experts and here to help you make that transition: https://upgrad.com/product-management/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_PM&utm_content=YouTube_Video_PM_Product_Management_Skills UpGrad takes pride in constantly churning out content that is contemporary, written by subject matter experts and delves into the world of Data Science, Big Data, Digital Marketing, Entrepreneurship, Product Management, Machine Learning and Artificial Intelligence, Software Development on regular basis. Stay on top of your industry by interacting with us on our social channels: Follow us on Instagram: https://instagram.com/upgrad_edu Like us on Facebook: https://www.facebook.com/UpGradGlobal Follow us on Twitter: https://www.twitter.com/upgrad_edu Follow us on LinkedIn: https://in.linkedin.com/company/
Views: 69744 UpGrad
Marketing Jobs : What Is the Job Description of a Merchandiser?
 
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A merchandiser is a person that ensures that a product or promotional product is in the right place at the right time, and in the proper quantity and quality. Find out about the research that goes into merchandising with help from a marketing, public relations and sales management teacher in this free video on marketing jobs. Expert: Mark Clifton Bio: Mark Clifton has an degree in marketing management from Oxford Brookes University, and has successfully completed the CELTA teacher training program of Cambridge University. Filmmaker: Paul Volniansky
Views: 22104 eHow
Product Strategy Basics with SiriusDecisions' Product Manager
 
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Product Management Webinar about the basics of Product Strategy. 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Don’t forget to follow us on Instagram: http://bit.ly/2eHmfJp Get the presentation slides here: http://bit.ly/2r0rmIA Find out more about us: http://bit.ly/2xVYEQ0 💻 One major responsibility of product managers is to define and oversee the strategy of a new or existing product. However, ask a product manager to describe the product’s strategy, and the response may be anything from a vague collection of buzzwords to a detailed list of technical functionality. An effective product strategy needs to be well-thought out and comprehensive enough to cover all of the key elements while still being concise and focused enough to be easily communicated and understood. In this webcast, Jeff Lash from SiriusDecisions will define product strategy and describe the key elements that product managers need to include in order to define an effective strategy that will increase the chance of product success. Jeff Lash is a VP and Group Director, Go-to-Market, at SiriusDecisions, the leading global research and advisory company focused on ensuring product, marketing and sales leaders drive intelligent growth for their b-to-b organizations. He has 15+ years experience in product management, user experience and product development. Jeff also writes the popular How To Be a Good Product Manager blog. ABOUT US: We host product management, data and coding events every week in Silicon Valley, San Francisco, Los Angeles, Santa Monica, Orange County and New York. Click here to see what we have coming up: http://bit.ly/2fU7vdV Product School is the world’s first tech business school. We offer certified Product Management, Coding, and Data courses; our instructors are real-world managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix. Our classes are part-time, designed to fit into your work schedule, and the campuses are located in Silicon Valley, San Francisco, New York, Orange County and Los Angeles. Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. If you want to become a product manager in 8 weeks, see our upcoming courses here: http://bit.ly/2xVYEQ0 📓 The Product Book has arrived! Learn how to become a great Product Manager. On sale for a limited time. Get your copy here: http://amzn.to/2uJqg9A #ProductManagement #ProductSchool #Upskill #TechEducation #Education #Product #TechStartup #FinTech #Business #ProductManager #ProdMgmt
Ahmed, Marketing Management Trainee - L'Oreal Marketing
 
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The level of exposure and responsibility at L'Oreal has given Ahmed an opportunity to step up: "You would never know I was doing the Management Trainee Program; you'd think I was a product manager". Ahmed talks about the most rewarding thing about working at L'Oréal, as being able to learn faster than you would elsewhere. He can see where his brand sits in each market against the competition. He finds the fast-paced, changing of the nature the most challenging aspect. He talks about the need to be flexible and open minded in his role. Ahmed, Marketing Management Trainee -- L'Oreal Marketing Subscribe now for the latest content from L'Oreal: http://bit.ly/YqZUxj Like Careers at L'Oreal on Facebook: http://goo.gl/5L1Ifm Follow L'Oreal on LinkedIn: http://linkd.in/Yt0wmi Follow Careers at L'Oreal on Twitter: http://bit.ly/ZadYRP Follow L'Oreal on Twitter: http://bit.ly/YX2bm3 Get to know more about L'Oreal on our official site: http://careers.loreal.com At L'Oreal, we empower people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered early responsibilities, numerous opportunities and fast-track careers. A thrilling experience, A culture of excellence. L'OREAL Ahmed, Marketing Management Trainee - L'Oreal Marketing http://www.youtube.com/user/careersatloreal
Views: 36383 L'Oréal Talent
A Day In The Life: Marketing Manager
 
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Position/ Work Title : Marketing Manager Company : The Star Position level : Upper Management (Senior Leader) Industry : Media/Communication A marketing manager of the biggest English newspaper in Malaysia has a busy working life, as can be expected. Projects that range from events promotion to advertising research are a part of everyday tasks, along with liaison, meetings and attending events. Watch and see her in action in her typical day. It is the Day in the life of a Marketing Manager at the STAR newspaper
Views: 124809 Leaderonomics Media
How Product Manager Peter brings complex products to market faster with Perfion PIM
 
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https://www.perfion.com/challenges/functional-challenges-for/product-managers.aspx This is Peter, busy as always. As a Product Manager at a leading industry manufacturer, his responsibility is to plan future product launches and ensure the development of existing products. Fortunately, Peter can bring even very complex products to market fast because he and his colleagues in Development, Design, Sales and Marketing are able to collaborate efficiently on getting all necessary product data ready in time. Peter’s job has not always been this straightforward. Thinking back, he clearly remembers the time when he had to endure daily bottlenecks. Back then, Excel sheets with product data could only be updated by one person at a time. Consequently, there was a lot of waiting for every department to finish their tasks. At the same time, planning cycles were getting shorter while the demand for controlled communication increased. Instead of developing products, Peter spent oceans of time ensuring that Sales and Marketing did not use outdated information. Today, Peter manages all product data easily in each stage of the product life cycle with Perfion - The Product Information Management system that is completely integrated with his ERP. Perfion provides an easy overview of the status of his products in a workflow and a simple progress bar or a solid colored circle tells him everything he needs to know at once. Perfion’s setup supports true data inheritance that enables easy maintenance of product variants… …and it allows Peter and his colleagues to handle last minute changes in assortments, prices and photos just before a deadline, because they can all work in the system simultaneously. Thanks to the Perfion PIM system, Peter now spends the majority of his time being creative, developing new products. Are you too a busy Product Manager? See for yourself how Perfion can handle YOUR product data. Book your free online demo today on www.perfion.com.
Views: 669 Perfion PIM
Production Manager
 
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This video demonstrates the day to day life of a production manager. In this video Kieran shows us the tasks that he has to do on a daily basis for G's marketing. A production manager is the person who plans, coordinates and controls the industrial process. The primary role of a production manager is to ensure that products are produced efficiently and to a high standard. In the video Kieran shows how he inspects the production process at several different stages from the fields in which the produce is grown to the packaging line where the produce is weighed and made ready for dispatch to supermarkets. Quality is something which is stressed throughout the entire video and Kieran is constantly on the lookout for any issues such as internal growth issues with the celery crop which the company produces. Kieran gives some advice at the end of the video to get involved in the industry from a young age and then to finish school. If you would like to be a production manager one day then a good option is to study a business and management course. East Durham College offers several courses in business including diplomas in first line management or an NVQ in management. If you would like more information on courses which could lead to a career in production management or any other aspect of business please visit our site. http://www.eastdurham.ac.uk
Views: 33462 eastdurhamcollege
Product Manager Roles Gap
 
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Many executives make the mistake of thinking of product management roles as tactical functions, so they hire or promote people who are task-oriented and internally focused — doers and tinkerers, rather than thinkers and planners. The best product managers are marketers and strategists. Instead of asking, "What can I do to the product?" the right people in product management roles ask, "What can I do to capture the customer?" They are leaders who function as entrepreneurial CEOs of their product offering with the responsibility for managing revenue and profitability. And they are planners capable of managing the product portfolio throughout the life cycle from innovation to end of life.
How to Utilize Product Market Fit by fmr Google Product Manager
 
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A Product Management event in New York about Utilizing Product Market Fit by fmr Google PM 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Check us out on Instagram: http://bit.ly/2eHmfJp Get the slides here: https://prdct.school/2Rz7OeM Find out more about us: https://prod.school/2BZkVfz 💻 ABOUT US: Product School is the world’s first tech business school. We offer certified Product Management, Coding, Data, Digital Marketing and Blockchain courses; our instructors are real-world product managers working at top tech companies, such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal and Netflix. Our classes are part-time, designed to fit into your work schedule. Our campuses are online and in 15 cities worldwide, including Silicon Valley, New York, Los Angeles and London. See our upcoming courses here: https://prod.school/2BZkVfz In addition to classes, each of our campuses hosts weekly events with top industry professionals about Product Management, Data, Coding, Digital Marketing and Blockchain. Click here to see what we have coming up: https://prod.school/2Tv437K Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. 📓 The Product Book has arrived! Learn how to become a great Product Manager. Get your copy here: https://prod.school/2GRy3co #ProductManagement #ProductSchool #Upskill #TechEducation #Business #ProdMgmt #ProductManager #Product #PM #IT #Management #PMP #ProductDesign #FinTech #Google
The Art of Product Management with Sachin Rekhi (ENG’05 W’05)
 
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Product managers drive the vision, strategy, design, and execution of their product. While one can often quickly comprehend the basic responsibilities of the role, mastering each of these dimensions is truly an art form that one is constantly honing. In this presentation I'll share my lessons learned over the last decade as a product manager in Silicon Valley on the art behind each of these dimensions of product management. Sachin Rekhi is a serial entrepreneur and product leader who has spent the last decade developing innovative products in Silicon Valley. Sachin most recently founded Connected, a professional contact manager that was acquired by LinkedIn in 2011 and re-launched as LinkedIn Contacts. He went on become head of product for LinkedIn Sales Navigator, LinkedIn's flagship offering for sales professionals. Prior to Connected, Sachin founded Anywhere.FM, a web music player that allowed users to upload, play, and discover music online, which was acquired by imeem in 2008. Sachin started his career at Microsoft as a product lead on Visual Studio, Microsoft's developer tools platform. Sachin recently left LinkedIn and has been advising early-stage startups on product strategy, design, and growth.
Views: 122110 Wharton School
Product Manager vs Project Manager - Project Management Training
 
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Jennifer Bridges, PMP, explains the differences between a product and project manager. Try our award-winning PM software for free: https://www.projectmanager.com?utm_source=youtube.com&utm_medium=social&utm_campaign=productvsprojectmanager Though a product and a project manager's titles may sound similar they're in fact responsible for different aspects of the job, though their duties do intersect.
Meet Product Managers at Google
 
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Meet some of our Product Managers who bridge the technical and business worlds as they design services that our customers love. Learn about their team culture, work, and what makes product management at Google so exciting. Learn more about product management at Google and check out open jobs → https://goo.gl/uesmQk Subscribe to Life at Google for more videos → https://goo.gl/kqwUZd Follow us! Twitter: https://goo.gl/kdYxFP Facebook: https://goo.gl/hXDzLf Google Plus: https://goo.gl/YBcMZK #LifeAtGoogle
Views: 46394 Life at Google
What Is Operations Management?
 
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By Samantha Porter
Views: 362556 Samantha Magers
Tough sales job interview questions and how to answer them - Answer for Sell me this pen
 
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Get the latest interview tips,Job notifications, top MNC openings, placement papers and many more only at Freshersworld.com( https://www.freshersworld.com?src=Youtube ). Here is a video on “Tough sales job interview questions and how to answer them ” by a softskill trainer “Krupa”. Make a note about all the points and turn your skill to profession. Hope this information helps you in getting your dream job. Freshersworld.com is the No.1 job portal for freshers jobs in India. Check Out website for more Jobs & Careers. http://www.freshersworld.com?src=Youtube Download our app today to manage recruitment when ever and where ever you want : Link :https://play.google.com/store/apps/details?id=com.freshersworld.jobs&hl=en ***Disclaimer: This is just a training video for candidates and recruiters. The name, logo and properties mentioned in the video are proprietary property of the respective organizations. The Preparation tips and tricks are an indicative generalized information. In no way Freshersworld.com, indulges into direct or indirect promotion of the respective Groups or organizations.
Webinar: Empowering Product Managers To Drive Sales with Contondo
 
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Product Managers and Product Marketing Managers depend on sales enablement tools to ensure that sales teams have the right training and messages to make the most of their product opportunities. However, when introducing new products or features to market, sales enablement often fails - resulting in an under-performing product launch or sluggish product. Product managers and product marketing managers often confront an inability to build necessary confidence to overcome the sales team's reluctance to sell the new product, steep competition that annihilates the first attempts to create a market segment, difficulty translating successful tactics and scaling approaches from one sales team to many. Overcoming these challenges has a lot to do with what PMs and PMMs choose to do at the early stages of product introduction. In this webcast you will learn: 1. How to uncover unproven assumptions that can poison motivation when going to market 2. How to deal with uncertainties within the sales force 3. How to overcome sales aversion to selling the new features and products 4. How to deal with lack of competitive information and references Download whitepaper: startupproduct.com/contondo Who should attend: Product Managers, Product Marketing Managers and anyone who owns product P&L This event is the first Fridays with Cindy Webinar brought to you by the AIPMM, curated and moderated by Cindy F. Solomon, Host, Global Product Management Talk. Today's event is sponsored by Contondo.com About the speakers: Contondo Co-Founders Assaf Litai A seasoned entrepreneur, Assaf has over 20 years experience defining, developing and selling various B2B products to mid and large scale enterprises globally. His previous company, PortAuthority, was acquired by Websense, where Assaf served as vice president of Strategic Accounts. Aviv Ben Zeev Aviv Ben Zeev has over 15 years' experience at large, global, high-tech companies in roles including engineering, sales and sales-management. Before co-founding Contondo, Aviv was Vice President of Sales, Europe at Orckit. About Contondo Contondo was founded by a team of product managers and sales executives who realized that many of their products failures could have been avoided. Product launch failure is a slippery slope -- even a well-designed product that was an easy sell to the first reference customer may get to be ignored by sales teams in a vicious cycle until everyone assumes "it is a bad product". At Contondo we believe this can be largely avoided for most, well thought out, products. At Contondo we help Product Managers and Product Marketing Managers create initial momentum for their products by providing an improved, more immediate access to the field teams selling the products. @ContondoMedia www.contondo.com Cindy F. Solomon, Moderator Cindy F. Solomon is a product marketing leader and product management expert. She hosts and produces the popular Global Product Management Talk, a top 10 business podcast on the BlogTalkRadio network reaching greater than 30,000 listeners per episode. She is a contributing author to several books, including the Guide to the ProdBOK, Product Management & Marketing Body of Knowledge and 42 Rules of Product Marketing. Solomon founded the Startup Product Academy, LLC and the movement for product excellence to provide innovative approaches, experiential learning opportunities, conferences and events that forward product leaders and product management organizations. Solomon brings over 20 years of driving successful product marketing initiatives at enterprise level and early stage software, hardware, web development, services, and software product organizations including Apple, Vadem, NetObjects and start-ups in Silicon Valley. She holds CPM/CPMM certification. @CindyFSolomon startupproduct.com About AIPMM Association of International Product Marketing and Management (AIPMM) Founded in 1998, the AIPMM promotes worldwide excellence in product management education with trainings, certification and professional networking opportunities providing corporate members an assurance that their product professionals are operating at peak performance. http://www.aipmm.com AIPMM Webinar Series: http://aipmm.com/aipmm_webinars/
Views: 208 Cindy Solomon
Working at Google as a Cloud Product Manager
 
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Product Managers within Google Cloud guide our products from conception to launch, drive product strategy, and partner cross-functionally to define and deliver the next wave of dynamic cloud services at scale. Meet Aparna Sinha, a Cloud PM for Google Kubernetes Engine, and learn about what it's like to work at Google as a product manager. Explore open Cloud product management jobs → https://goo.gl/o3d3a8 Subscribe to Life at Google for more videos → https://goo.gl/kqwUZd Follow us! Twitter: https://goo.gl/kdYxFP Facebook: https://goo.gl/hXDzLf Google Plus: https://goo.gl/YBcMZK LinkedIn: https://goo.gl/skdLCR #LifeAtGoogle #GoogleCloud
Views: 17807 Life at Google
What is Logistics Management? Definition & Importance in Supply Chain | AIMS Lecture
 
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http://www.aims.education/study-online/what-is-logistics-management/ Lecture explains What is Logistics? and What is Logistics Management? Logistics in supply chain management is defined as “the art and science of obtaining, producing, and distributing material and product in the proper place and in proper quantities"
Views: 627917 AIMS Education - UK
eCommerce Marketing Strategies - 12 Killer Tips
 
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Watch this video to discover 12 killer eCommerce marketing strategies and tips: https://www.marketing360.com/ecommerce-marketing/ Tips covered in video: Tip #1 - Use a good cart. Shopify, WooCommerce, BigCommerce Tip #2 - Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video Tip #3 - Schema markup for google rich cards (schema markup testing tool) Tip #4 - Optimize your product feed via Google Merchant center Tip #5 - Run Google shopping ads Tip #6 - Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram Tip #7 - Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand. Tip #8 - Invest in social media management, build an organic following. Tip #9 - Automate email marketing (holiday, birthdays) and send end of month promotions. Tip #10 - SMS VIP deals Tip #11 - Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service Tip #12 - create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon. #ecommercemarketing #ecommercemarketingstrategies #ecommercemarketingtips --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 308119 Marketing 360
Director of Marketing, Career Video from drkit.org
 
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All Career Videos - http://www.drkit.org/careervideos In this interview, the Director of Marketing at Portofino Island Resort discusses his typical day at work, the qualifications needed for the job, the best and worst parts of the job, and advice that can be used by students considering this line of work.
Views: 30196 DrKitVideos
Muaaz, Product Manager -- L'Oreal Marketing
 
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Muaaz is a Brand Manager in Dubai for L'Oréal. Muazz has an operations background, but was thrilled to be supported by L'Oréal to move into marketing as a Brand Manager. Here, he learned the importance of customer satisfaction. His biggest reward is gaining lots of business knowledge. He describes how open people at L'Oréal are, how helpful and friendly everyone is, which makes it easy to integrate into the company. He describes L'Oréal as being a very motivational workplace.. Muaaz, Product Manager -- L'Oreal Marketing Subscribe now for the latest content from L'Oreal: http://bit.ly/YqZUxj Like Careers at L'Oreal on Facebook: http://goo.gl/5L1Ifm Follow L'Oreal on LinkedIn: http://linkd.in/Yt0wmi Follow Careers at L'Oreal on Twitter: http://bit.ly/ZadYRP Follow L'Oreal on Twitter: http://bit.ly/YX2bm3 Get to know more about L'Oreal on our official site: http://careers.loreal.com At L'Oreal, we empower people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered early responsibilities, numerous opportunities and fast-track careers. A thrilling experience, A culture of excellence. L'OREAL Muaaz, Product Manager -- L'Oreal Marketing http://www.youtube.com/user/careersatloreal
Views: 4845 L'Oréal Talent
Meet a Google Associate Product Manager Program Alumna, feat. Laura
 
02:35
Creating and launching a new product can be daunting. As a graduate of Google's Associate Product Manager program, Laura Holmes participated in the international launch of Google Instant. Learn about her story about learning how to manage and launch new products—the Google way. Learn more about working at Google and check out open jobs → https://goo.gl/NwttQe Subscribe to Life at Google for more videos → https://goo.gl/kqwUZd Follow us! Twitter: https://goo.gl/kdYxFP Facebook: https://goo.gl/hXDzLf Google Plus: https://goo.gl/YBcMZK #LifeAtGoogle
Views: 146263 Life at Google
Introduction to APMM & Recruitment
 
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For this session, the spotlight is on our Associate Product Marketing Manager (APMM) program in Southeast Asia. Join us to learn about how to start your career in Marketing and develop the skills you'll need to become a digital marketer. Be sure to read more about the program and watch what other APMMs are saying about their role. Go to https://www.google.com/about/careers/students/apmm.html to learn more about APMM!
Views: 9184 Google Students
What does an Area Sales Manager do?
 
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Wondering what FMCG sales is really like? Catch Sachin (Unilever), Sudeep (Pidilite/ Mondelez) and Puru (True Elements/ P&G) talk about their ASM experiences!
Views: 29227 Kraftshala
"The Product Manager" explains her role
 
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The Product Manager explains what she does to a co-worker. More Product Management job descriptions at http://www.280group.com
Views: 75852 280 Group
Career in Marketing...Sebastien Kilimo, Product Manager at Kopo Kopo
 
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Product managers are in charge of planning and executing all the activities required throughout the lifecycle of a specific product. Their responsibilities can range from increasing the profitability of existing products to developing totally new products for the company. Watch as Sebastian explains that to be a competent product manager, one must be able to communicate effectively across different development teams so as to ensure that the market requirements and strategies are properly aligned at all times. Watch full video on https://www.10minuteswith.com/interview/sebastian-kilimo-product-manager-kopo-kopo
Views: 53 10MinutesWith
Dan, Vice President for Global Brand Marketing - L'Oreal Marketing
 
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Dan is Vice President for Global Marketing at L'Oréal Paris. In marketing his products to consumers, Dan likewise touches on managing the price, promotion and distribution aspects of his brand's business. He describes the most challenging and demanding aspect of his job, which is getting the consumers to switch from one brand or product to a new one. He describes field experience as very important, as well as staying close to the consumers. He discusses how in no other company you can have such an impact on the product - sometimes he still sees products in the supermarket that display the copy that he wrote himself earlier in his career. Dan, Vice President for Global Brand Marketing -- L'Oreal Marketing Subscribe now for the latest content from L'Oreal: http://bit.ly/YqZUxj Like Careers at L'Oreal on Facebook: http://goo.gl/5L1Ifm Follow L'Oreal on LinkedIn: http://linkd.in/Yt0wmi Follow Careers at L'Oreal on Twitter: http://bit.ly/ZadYRP Follow L'Oreal on Twitter: http://bit.ly/YX2bm3 Get to know more about L'Oreal on our official site: http://careers.loreal.com At L'Oreal, we empower people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered early responsibilities, numerous opportunities and fast-track careers. A thrilling experience, A culture of excellence. L'OREAL Dan, Vice President for Global Brand Marketing -- L'Oreal Marketing http://www.youtube.com/user/careersatloreal
Views: 13882 L'Oréal Talent
Ali, Marketing Vice President for Brand - L'Oreal USA Marketing
 
02:38
Ali is Marketing Vice President for Maybelline New York. The changing trends in the beauty market means Ali has to move quickly as she devises marketing plans for her products and manages retail relations to deliver on sales and profit. She describes the need for "instinct" at L'Oréal - the creative, intuitive, passionate side necessary in working in the beauty industry. She also describes the need to react quickly to the fast-changing trends in the market. Ali, Marketing Vice President for Brand -- L'Oreal Marketing Subscribe now for the latest content from L'Oreal: http://bit.ly/YqZUxj Like Careers at L'Oreal on Facebook: http://goo.gl/5L1Ifm Follow L'Oreal on LinkedIn: http://linkd.in/Yt0wmi Follow Careers at L'Oreal on Twitter: http://bit.ly/ZadYRP Follow L'Oreal on Twitter: http://bit.ly/YX2bm3 Get to know more about L'Oreal on our official site: http://careers.loreal.com At L'Oreal, we empower people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered early responsibilities, numerous opportunities and fast-track careers. A thrilling experience, A culture of excellence. L'OREAL Ali, Marketing Vice President for Brand -- L'Oreal Marketing http://www.youtube.com/user/careersatloreal
Views: 22058 L'Oréal Talent
Intro to Marketing: New-Product Development and Product Life-Cycle Strategies - Flipped Classroom
 
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Intro to Marketing: Chapter 7: New-Product Development and Product Life-Cycle Strategies By Mr. Tan Teck Ming (Terence Sobbez Tan) Taylor's University (Lakeside Campus) Taylor's Business School Collaborative Research Project with: Mr. Liew Tze Wei (Multimedia University)
Views: 44291 Terence Sobbez Tan
Marketing Plan Sample - 5 Simple Steps to Market Any Business
 
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Marketing Plan Sample https://successwithtyson.com/3-steps-attraction-webinar?utm_content=yt-marketing-plan-sample Mоѕt Pорulаr Marketing Plan Sample: Imроrtаnt Cоmроnеntѕ In оrdеr fоr уоur buѕіnеѕѕ tо ѕuссееd, уоu nееd tо mаrkеt your product іn the mоѕt еffесtіvе wау роѕѕіblе. But before thіѕ саn bе done, you will nееd a vеrу іmроrtаnt mаrkеtіng tооl іn thе fоrm of thе mоѕt popular mаrkеtіng рlаn ѕаmрlе. While mаnу business еxреrtѕ саn еаѕіlу рrоvіdе уоu wіth thіѕ, іt is ѕtіll уоur responsibility to know thе соmроnеntѕ оf thе most рорulаr mаrkеtіng рlаn sample. Sо, here thеу are: Thіѕ іѕ probably one оf thе mоѕt іmроrtаnt components оf a mаrkеtіng sample рlаn as it dictates hоw уоu wіll start wіth уоur рlаn. Mаkе sure that thе most рорulаr mаrkеtіng ѕаmрlе рlаn thаt уоu have chosen contains уоur tаrgеt market and іt ѕhоuld be аѕ dеtаіlеd as роѕѕіblе. If you have a rеѕtаurаnt business, іt іѕ a must that the mаrkеtіng sample plan states thе сuѕtоmеrѕ you аrе аіmіng fоr. Yоu саn tаrgеt fаmіlіеѕ wіth kіdѕ, couples, оr tееnаgеrѕ. Thе Fосuѕ оf Yоur Prоduсt in your Marketing Plan Sample Onсе you hаvе already ѕеt thе fосuѕ оf your market, іt іѕ nоw time tо dеtеrmіnе the focus оf уоur рrоduсt. For еxаmрlе, you wаnt tо fосuѕ оn fаmіlіеѕ with kids, thеn, it іѕ a must that уоu mаkе your menu affordable and you need to serve thеm ԛuісklу. So the first two steps of your marketing plan sample involve Identifying your product Benefits and Identifying your target audience. Marketing Plan Sample Dеtаіlѕ аnd Stаtіѕtісѕ After you hаvе successfully determined thе focus of уоur mаrkеt аnd thе focus of your рrоduсt, you саn nоw bасk it up wіth dеtаіlѕ аnd statistics. Mаnу mаrkеtіng ѕаmрlе рlаnѕ will deceive you wіth thеіr flоwеrу wоrdѕ, but іt іѕ іmроrtаnt thаt you gо bу thе mоѕt рорulаr mаrkеtіng plan ѕаmрlе ѕо thаt уоu can be assured оf gооd rеѕultѕ. It muѕt contain сеrtаіn рrоgrаmѕ, tасtісѕ аnd dеtаіlѕ, including ѕоmе ѕtаtіѕtісѕ оn hоw уоur рrоduсtѕ аrе fаrіng іn thе mаrkеt. Yоur marketing ѕаmрlе plan muѕt соntаіn rеturn vіѕіtѕ, сuѕtоmеr reviews, dіnnеrѕ ѕеrvеd аnd mаrkеtіng mеѕѕаgе, аmоng оthеrѕ. Revisions to your Marketing Plan Sample Starting a buѕіnеѕѕ is nоt a ѕіmрlе сhоrе аѕ it rеԛuіrеѕ соmрlеtе dеdісаtіоn аnd оf соurѕе, саріtаl whісh is your hаrd-еаrnеd mоnеу. And ѕо, іt іѕ a muѕt that you rigorously gо thrоugh your mаrkеtіng рlаn ѕаmрlе before finally implementing іt. You need tо rеvіеw and rеvіѕе your marketing plan sample. You nееd tо mеаѕurе results and track реrfоrmаnсе. In thіѕ wау, уоu саn еnѕurе the еffесtіvеnеѕѕ оf thе mоѕt рорulаr marketing рlаn ѕаmрlе that уоu hаvе uѕеd. When уоu believe that еvеrуthіng іѕ nоw good tо go, уоu can аlrеаdу рrераrе fоr the opening of your business. Be sure to continue your research on an effective marketing plan sample http://www.youtube.com/watch?v=mjrguLMxIf0
Views: 365374 Tyson Zahner
Who is the Product Owner Anyway? - Scrum Pulse Webcast #24
 
01:02:17
As Agile become mainstream increasingly organizations are looking to double down on the role of the Product Owner encouraging them to manage the intersection between technology and the business. But Product Ownership is a difficult role as it tries to balance the needs of the business with the reality of software delivery. Also, for many organizations there is some ‘confusion’ with existing roles of business analyst, product manager or even project manager. What does the product owner do anyway? In this talk Dave West, Product Owner and CEO Scrum.org, the home of Scrum and Professional Scrum Trainer with Prowareness Rob van Lanen describe the genesis of the Product Owner role and how many organizations are dealing with the challenges of slotting this key role into existing product, project and release roles. They will introduce some techniques such as user-centric design, and hypophysis based development and describe how approaches such as Lean Startup and pragmatic marketing are providing product owners with a tool box to do their job.
Views: 14358 Scrum.org
The Difference Between a Product Manager Role and a Business Analyst
 
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The product manager role and business analyst role go hand in hand. Many product managers get their start as business analysts, and as a product manager, you can expect to work closely with a business analyst. What’s the difference between the two roles? And how do you transition from one role to another? That’s the question we address in today’s video.
Views: 3887 Bridging the Gap
Sales Job Interview Questions and Answers
 
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Here is a link to the playlists "Sales Job Interview Questions and Answers" https://www.youtube.com/playlist?list=PLSx9V0Bx_O_rFLH5VXWkQmBeUs7RI6WvO. "Retail Industry Job Interview Questions and Answers" https://www.youtube.com/playlist?list=PLSx9V0Bx_O_rQIO33bRdsaHiu2q7yZm3u It has about 24 videos and we shall keep adding more videos. For a detailed articles on the subject visit: 1. Sales Jobs Interview Questions and Answers http://careersandmoney.com/sales-jobs-interview-questions-and-answers/ 2. Job Interview Questions and Answers for Retail Industry Careers http://careersandmoney.com/job-interview-questions-and-answers-for-retail-industry-careers/ Our Standard Video Making Gear (affiliate links): • Laptop: https://amzn.to/2GYTX8u • Microphone: https://amzn.to/2L1yXQS • Mobile Phone: https://amzn.to/2smb6Uo • Camera: https://amzn.to/2GYDVeA • Tripod Stand: https://amzn.to/2IW20sn • Photography Backdrop: https://amzn.to/2L3rqkl • Photography Light Kit: https://amzn.to/2spOZfQ MORE USEFUL VIDEOS: • Sell Me This Pen - Sales Interview Q & A Series https://www.youtube.com/watch?v=FQHZi_Ocqjg • Have You Consistently Met Your Sales Targets - Sales Interview Q & A Series https://www.youtube.com/watch?v=ffa2QoAKb9c • What Do You Like The Best About Being A Sales Manager - Sales Interview Q & A Series https://www.youtube.com/watch?v=PrKD_wdtb9E • How do you react to criticism? https://www.youtube.com/watch?v=l40Mslh4nh0 FOR CAREER DEVELOPMENT SERVICES: • Interview Training: http://careersandmoney.com/interview-coaching/ • Career Counseling: http://careersandmoney.com/career-counselling/ • Executive Coaching: http://careersandmoney.com/executive-coaching/ • CV Making: http://careersandmoney.com/cv-writing-services/ Other useful links Since 1997 CVMAKING.COM -- a division of ACS CONSULTANTS offers dedicated: • Interview Coaching • Career Counseling • Executive Coaching • Personality Development • Professional CV Writing • Cover Letter Writing to candidates all across India as well as many other English speaking countries. CONTACT US FOR CONDUCTING OPEN WORKSHOPS AND IN -- HOUSE TRAINING PROGRAMS FOR A UNIQUE EXPERIENCE. Image Credit: FreeDigitalPhotos.net Image courtesy of stockimages at FreeDigitalPhotos.net Image courtesy of imagerymajestic at FreeDigitalPhotos.net
Views: 418495 Careers and Money
Marketing Client Manager | What I do & how much I make | Part 1 | Khan Academy
 
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What are the responsibilities of a client manager in a marketing company? Chelsea talks about the importance of being detail-oriented and keeping projects on task to deliver products to clients. She shares why she took a pay cut to pursue a new job and how salary in the marketing world varies based on location. This video is part of a series on Khan Academy covering the responsibilities, requirements, and financial aspects of careers. Careers and Personal Finance on Khan Academy: Are you wondering how to land your dream job? How to pay off student loans? What’s the best way to negotiate your salary? Finding answers to questions like these can be hard, but we’re here to help. We ask real people in real jobs how they make it all work in our new video series about careers and personal finance, brought to you with support from Bank of America. Check out our career and personal finance videos on Better Money Habits, Bank of America's financial literacy website: https://bettermoneyhabits.bankofamerica.com About Khan Academy: Khan Academy is a nonprofit with a mission to provide a free, world-class education for anyone, anywhere. We believe learners of all ages should have unlimited access to free educational content they can master at their own pace. We use intelligent software, deep data analytics and intuitive user interfaces to help students and teachers around the world. Our resources cover preschool through early college education, including math, biology, chemistry, physics, economics, finance, history, grammar and more. We offer free personalized SAT test prep in partnership with the test developer, the College Board. Khan Academy has been translated into dozens of languages, and 100 million people use our platform worldwide every year. More free lessons at KhanAcademy.org And remember, you can learn anything. For free. For everyone. Forever. #YouCanLearnAnything Subscribe to KhanAcademy’s Careers and Personal Finance channel: https://www.youtube.com/c/KACareersPersonalFinance Join us on Facebook or follow us on Twitter at @khanacademy.
Responsibilities of a Marketing Manager : Business Management Homework Help by Classof1.com
 
01:47
Visit http://classof1.com/homework-help/business-management-homework-help/ for customized academic assistance in Business Management Responsibilities of a Marketing Manager : Marketing is one of the central functions of a firm; the others typically being Research and Development (R&D), Manufacturing or Operations, Finance, IT and Human Resources (HR). Whereas the other functions concentrate on internal matters, marketing's focus is solely on the customer.
√ Strategic Role of Operations Management | Business Studies
 
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#iitutor #BusinessStudies #OperationProcess https://www.iitutor.com Strategic means affecting all business functions. The strategic role of operations management is to contribute to the direction and plan of the business. The main goal of business is to minimise costs to maximise profits. A strategic role of operations is the management of costs. The different operations costs for a business are: Input costs, Labour costs, Processing costs, Inventory costs, Quality management. • Cost leadership aims to have the lowest costs and be the most prices competitive in the market. The business must still be profitable. Operations Management therefore must find ways to reduce costs in production. Example: Bunnings. A business can cut costs by increasing the scale/size of the business. How? By buying in bulk, the business is able to negotiate lower costs per unit. Goods/service differentiation: Tangible – they can be seen and touched. Tend to be standardised. Can be owned and transferred between people. Can take considerable time between production and consumption. Easy to determine costs by calculating inputs and adding margin. Services: Intangible. Generally customised. Cannot be owned. Production and consumption occurs at the same time. The value of a service depends on what the consumer is prepared to pay. Product Differentiation. Operations must find a way to distinguish their products from their competitors. This gives them a competitive advantage. This will differ between goods and services. Product Differentiation: Goods. Varying the actual product features. Operations search for ways to make their product features attractive to the consumer. Varying product quality. Making a low quality alternative to attract a different group of consumers. Varying the augmented features. This refers to add-ons or additional benefits. Product Differentiation: Services. Varying the amount of time spent on a service. Example: Hair salons. Varying the level of expertise brought to a service. Some service providers will offer a higher level of expertise. Varying the qualifications and experience of the service provider. This can be an important factor when consumers are choosing their service provider. Varying the quality of materials/ technology used in service delivery. Computer Aided Manufacturing (CAM). Medical technologies. Cross Branding: Operations may choose to offer consumers added benefits from a cross-branding arrangement.
Views: 33371 iitutor.com
Johnson & Johnson:The Making and Marketing of Sustainable Products
 
01:00:34
Al Iannuzzi, Director in the Worldwide Environment, Health & Safety department and Keith Sutter, Sr. Product Director for Sustainable Brand Marketing will discuss the ins and outs of creating and marketing more sustainable products at Johnson & Johnson. The company's signature Earthwards process sets the bar for developing greener products, but it is not always easy making already successful products and brands greener without altering the customers' experience. This session will discuss the motivations and impacts of the program, as well as the internal decision making processes as J&J implements changes and communicates them to its customers.
Views: 4938 YaleUniversity
A Thrilling Career as Senior Brand Manager in L’Oréal Romania – Sara & Stefan
 
02:30
Learn more about Sara and Stefan - Senior Brand Managers in Mass Market Division. Stefan is responsible for Hair Care category and Sara for Hair Coloration category. The level of exposure and responsibility at L'Oréal has given Stefan and Sara an opportunity to step up and become the best version of themselves by learning new things every day surrounded by young, ambitions and professional colleagues. Subscribe now for the latest content from L'Oréal: http://bit.ly/YqZUxj Follow L'Oréal on LinkedIn: http://linkd.in/Yt0wmi Follow Careers at L'Oréal on Instagram: http://bit.ly/1Mju4SN Like Careers at L'Oréal on Facebook: http://goo.gl/5L1Ifm Follow Careers at L'Oréal on Twitter: http://bit.ly/ZadYRP Follow L'Oréal on Twitter: http://bit.ly/YX2bm3 Get to know more about L'Oréal on our official site: http://careers.loreal.com
Views: 944 L'Oréal Talent
IT News Africa Interview: Paul Muller VP of Strategic Marketing - HP Software
 
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Paul Muller serves as vice president of strategic marketing for software products within the Software business at HP. Muller has responsibility for aligning marketing activities with those of the sales channel so customers receive focused, consistent and coherent messages. Prior to this appointment, Muller was the sales director for HP Business Technology Optimization (BTO) Software in Asia Pacific, leading the sales team across the region and responsible for the development and execution of regional sales plans. He also worked very closely with the Enterprise Business Group to develop integrated strategies for the HP's Enterprise segment. Prior to this role, Muller was the marketing director for HP Software – Asia Pacific, and also held the South Pacific role for HP Software, where he received the "Circle of Excellence" award for his marketing leadership in 2005. In this position, he also worked with the country leadership team to achieve the top position for market share in distributed management. He played an instrumental role in the development of some of HP's most significant software customer relationships. An industry veteran with more than 15 years of experience in IT, Muller joined HP in 1998 and has held positions with the sales and market development teams. In his position as sales manager for the Enterprise and Commercial Software business, he was responsible for the development, management and execution of the sales plans for the Australian Enterprise software sales team. As Australasian Market Development Manager for HP OpenView, he was responsible for the execution of the sales plans for the Australasian OpenView business. Prior to joining HP, Muller held several consulting positions including as a freelance IT consultant and a technical consultant with Unisys Australia. Interview conducted by Darryl Linington
Views: 220 itnewsafrica
What Defines Product Management - Ramsey Pryor
 
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In Chapter 21 of 22 of his 2010 Capture Your Flag interview with host Erik Michielsen, international Internet product management executive Ramsey Pryor shares what defines product management. Pryor segments product management into two groups, the building element, known as product development, and the selling element, known as product marketing. Pryor is drawn to the marketing element more, as he enjoys packaging and presenting product to customers in exciting new ways. Pryor enjoys the subtle positioning marketing challenges that are present in across many nearly identical products but highly differentiated brands such as Coke and Pepsi. Pryor earned an MBA from the University of Navarra IESE Business School in Barcelona, Spain and a BA in Economics and Spanish from Northwestern University. View more videos at http://www.captureyourflag.com
Views: 2337 Capture Your Flag
Emmanuelle, Product Communication Evaluation Director -- L'Oreal R&I
 
02:52
Emmanuelle works in testing at L'Oréal. On top of testing, regulations and ethics, Emmanuelle also considers science, marketing needs and consumer expectations in her evaluation of product and advertising claims. She describes current challenges, such as changing regulations, and always having to be the 'no' person. She talks about how in her job it's very important to be flexible and adaptable. One of the best aspects she talks about her job, is seeing the claims on the billboards that she has had a part in validating. Emmanuelle, Product Communication Evaluation Director -- L'Oreal R&I Subscribe now for the latest content from L'Oreal: http://bit.ly/YqZUxj Like Careers at L'Oreal on Facebook: http://goo.gl/5L1Ifm Follow L'Oreal on LinkedIn: http://linkd.in/Yt0wmi Follow Careers at L'Oreal on Twitter: http://bit.ly/ZadYRP Follow L'Oreal on Twitter: http://bit.ly/YX2bm3 Get to know more about L'Oreal on our official site: http://careers.loreal.com At L'Oreal, we empower people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered early responsibilities, numerous opportunities and fast-track careers. A thrilling experience, A culture of excellence. L'OREAL Emmanuelle, Product Communication Evaluation Director -- L'Oreal R&I http://www.youtube.com/user/careersatloreal
Views: 1333 L'Oréal Talent
Marketing Management: How Deep Should Marketing Responsibilities Run?
 
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http://www.MarketingBeyondAdvertising.com When managing your marketing, how deep should marketing responsibilities run? In this edition of Monday Morning Marketing Quote, I discuss marketing management as it relates to your employees and their responsibilities. Today's quote is from Harry Beckwith and his classic book, Selling the Invisible: A Field Guide to Modern Marketing. "Marketing is not a department. It is your business. You can have great talent, products, prices, and advertising. But if that sales clerk at the end of the line fails, everything fails. The buyer doesn't return. And if the buyer suffers a very bad experience, he tells all his friends not to come, either. Everyone in your company is responsible for marketing your company." - Harry Beckwith For more marketing management strategies, tips and techniques please visit http://www.MarketingBeyondAdvertising.com
Views: 186 MarketingBeyondAds
Meet our colleagues – Brand & Marketing Communication Manager
 
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At Atlas Copco, there are many job opportunities. We offer a wide range of challenging jobs from product development to marketing and sales, serving different industries. Meet Stewart Davidson, Brand & Marketing Communication Manager, Atlas Copco, UK. Do you want to work for a leading industrial Group where the customer is always at the center of attention? Find more career opportunities: http://www.atlascopcogroup.com/en/careers If you want to see what we’re up to in our social networks, follow us on: Facebook: https://www.facebook.com/atlascopco/ Twitter: https://twitter.com/atlascopcogroup Linkedin: https://www.linkedin.com/company/4804/ Instagram: https://www.instagram.com/atlascopcogroup/
Views: 1877 Atlas Copco Group
Tim Kendall - President, Pinterest
 
00:11
Tim (@tkendall) is the President of Pinterest, where he has global responsibility for sales, marketing and product development for advertising, commerce and partner solutions. Prior to Pinterest, Tim was Facebook’s Director of Monetization, where he led the development of Facebook’s ads business. Before Facebook, Tim was a Product Manager at Amazon and was a contributing writer to Forbes on technology trends. He earned his engineering degree and MBA from Stanford University.
Views: 65 Shoptalk

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