Search results “Marketing mix product offering”
The Marketing Mix - Pricing
On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of Pricing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Pricing is the one variable a company can change overnight and see an immediate effect on revenues and profits. However, pricing decisions inconsistent with a firm’s competitive strategy can be dangerous, which is why companies should address the topic with much caution and attention. There are three important components we need to distinguish in this process. The amount a product costs to be produced, the price customers pay to buy the product, and the value they acquire from the product. If a company aims at cost leadership, then the focus will be costs (trying to keep them as low as possible). The company must offer a price slightly lower than the one offered by competitors. Conversely, if a firm’s strategy is differentiation, then the critical factor will be the value delivered to customers. Costs are not that important, as companies offering a differentiated product can charge more. So, pricing must be coherent with competitive strategy, although sometimes it is tempting to adjust prices to stimulate short-term gains of market share and increases of sales. Top-level managers have to stay focused on the big picture and make coherent decisions in line with the firm’s long-term strategy.
Views: 18760 365 Careers
The Product MIx
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy: http://bit.ly/1Iervwb For access to additional courses and content, visit www.alanisbusinessacademy.com YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P The product mix represents the collection of different products that a business offers its customers. With an understanding of the product mix, businesses can develop a strategy to reach their customers by offering the right collections of goods and services. Learn more about the product mix in the latest lecture from Alanis Business Academy. In addition to learning general information about the product mix, you'll also learn how some of the strategy behind widening and narrowing a product mix.
Defining Products - An introduction
An introduction to the subject of defining the product offering in conection with designing the Marketing Mix. This video introduces the use of a target group description when augmenting the product, an example of how to perform a benefits analysis of the product and finally an overview of additional tools and theories available in connection with defining, managing, developing or replacing products. This video is aimed at Marketing Management students.
Views: 5291 Tine Wade
The Penetration Pricing Strategy
Penetration pricing is a common pricing strategy used by businesses. To employ effective penetration pricing, businesses start by offering a product at a low price point. By doing so, the business is hoping to attract new customers and increase its share of the market. Once the business has increased its market share, it will slowly begin to increase prices to a point where they can offer the product in a profitable manner. To learn more about penetration pricing, as well as the conditions that need to exist for the strategy to be effective, watch the following video. Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy: http://bit.ly/1Iervwb View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P
What is AT-THE-MARKET OFFERING? What does AT-THE-MARKET OFFERING mean? AT-THE-MARKET OFFERING meaning - AT-THE-MARKET OFFERING definition - AT-THE-MARKET OFFERING explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. An at-the-market (ATM) offering is a type of follow-on offering of stock utilized by publicly traded companies in order to raise capital over time. In an ATM offering, exchange-listed companies incrementally sell newly issued shares into the secondary trading market through a designated broker-dealer at prevailing market prices. The broker-dealer sells the issuing company's shares in the open market and receives cash proceeds from the transaction. The broker-dealer then delivers the proceeds to the issuing company where the cash can be used for a variety of purposes. A higher stock price means a greater amount of money can be raised. The issuing company is able to raise this kind of capital on an as-needed basis with the option to refrain from offering shares if the available prices on a particular day are unsatisfactory. ATM offerings can be started and stopped at any point, and they can also become more aggressive by selling more shares and raising more money when there is an opportunity in the market or additional need by the issuing company. ATMs can be positioned in advance of an upcoming liquidity event or major milestone to take advantage of increased liquidity and a rising stock price. ATM financings typically create unnecessary dilution and overhang on a company's stock, and the issuers typically raise far less than they expected to raise. Often the stocks of these issuers tend to decline in price, as the management team leaks stock into the market, pressuring the company's stock price. ATM financing strategies provide control on the timing and amount of capital raised, if and only if the market can support the dilutive issuances of stock. Compared to a traditional underwritten offering of a fixed number of shares at a fixed price all at once, ATM financing can be a big mistake as variably priced stock hits the bid, and the market is unable to calculate how many shares may ultimately be issued. On the other hand if successful, it can be a blessing for raising general working capital, funding specific projects, funding R&D, and paying off debt when needed. An at-the-market offering is more time consuming and generally more expensive and complicated to execute because there is a large need for road shows and other public relations events. However, because of the “dribble out” nature of ATM offerings, they are a poor choice for a company in dire need of financing or for a company without an actively traded ticker symbol or imminent news releases. The first ATM offerings were completed in the early 1980s for utilities companies looking to raise capital from time-to-time to meet their financial needs. Since then, at-the-market offerings have been used by large and small capitalization issuers in a wide variety of industries with significant growth occurring after the 2008 financial crisis. Although this financing method has become particularly popular with small-cap life sciences issuers, large-capitalization companies such as Bank of America, Boston Properties and Ford Motor Company have recently employed ATM offerings as well.
Views: 1459 The Audiopedia
4Ps - Product
A brief introduction into the Product, of the 4Ps. Going briefly into the three levels of a product, the product range, life cycle and features v benefits.
4 Ps of Marketing
In this podcast we are going to talk about marketing. What are the 4 Ps of marketing? What does each P stand for? Listen to the podcast, improve your English and find out! The 4 Ps of marketing When marketers decide on strategies for selling products they analyze the 4 Ps of marketing which represents Product, Place, Price and Promotion. Product is what companies sell. This includes fast-moving consumer goods, domestic appliances, electronics and gadgets, cars, etc. Most products require branding and great customer support. While producers are trying to offer wider range, better quality or innovations, sellers concentrate on choosing the best place for their shops or offering loyalty cards and discounts. Price is how much the product costs. A balance between price and quality is called value for money. Low quality goods are often sold at high prices whereas good quality products are offered at affordable prices during sales. Famous companies often skim the market when launching new products. Promotion is how to inform customers about products. It can be TV commercials, billboards, leaflets, or celebrity endorsement depending on the target audience. Promotion emphasizes unique selling points of a product. Place is where companies sell products. Supermarket chains, shopping malls or websites should be convenient and easy to access. Delivery is a great plus. The 4Ps helps to identify the crucial factors for selling products as well as create a competitive edge over rivals. For more podcasts visit https://www.enpodcast.com/ Download on the AppStore itunes.apple.com/app/id1040105459 Download on the Google Play https://www.enpodcast.com/android More podcasts on our channel https://youtu.be/3WKJ0QxjnqM Subscribe to our channel https://www.youtube.com/c/YappiCorporate
Views: 59 Yappi Corporate
The 4 PS of Marketing
This video is explained about marketing model for enhancing the components of ‘marketing mix’. It helps to define marketing options in terms of price, product, place and promotion thus offering meets a specific customer need or demand. First part is explained about the definition of product, types of product, the level of products and product life cycle. Furthermore, the lyrics also describe how the product tool is important to the company and customers. Second part is explained about the definition of price, importance of price and types of pricing strategies for new product development such as price skimming and price penetration. Third part is explained about the definition of place also known as marketing channel. The important keyword of place for expands business is location. Forth part is explained about the definition of promotion or called as integrated marketing communications, types of promotion mix and purpose of it. All the music instrumentals are using Official Soundtrack Moana for few selected music such How Far I’ll Go (Product), Shiny (Price), We Know the Way (Place) and You’re Welcome (Promotion).
Marketing Pie (MIX): 7 Ways Marketing Generates Leads
http://www.driveyoursuccess.com How many ways can marketing generate leads? This video answers that aforementioned question in detail by outlining seven ways that the marketing can generate leads. The Marketing Pie (Mix) includes generating leads through advertising, brand management, market data and research, pricing strategies, channel to market strategies, customer service and after-sales support, and finally, public relations. #1) Advertising: Most companies confuse advertising with marketing. The reality is that advertising comes after marketing. This means you define the market, your target audience, identify where they gather and then advertise. Your advertisement budget isn’t a marketing budget. Advertising is just one piece of the marketing pie. #2) Brand Management: How your customers see your company’s brand and reputation in your market goes a long way to how often you secure business via word-of-mouth referrals and references. #3) Market Data & Research: Timely market data is critical to understanding when and how to approach a market with a given product or service offering. Tracking market prices, trends, volumes and growth is critical to capturing new business. #4) Pricing Strategies: Will you appeal to the lowest common denominator and win business on price alone? Or, will you define your product’s price relative to the value you offer? #5) Channel to Market Strategies: How will you approach your market? You can rely upon a distribution channel to market, a sales agent channel to market and or a representative channel to market. #6) Customer Service and After-Sales Support: How well you manage your customer relationships, and how you approach customer service, goes a long way to securing additional qualified leads – either with your current customer or by word-of-mouth referrals. #7) Reputation Management: Managing your online reputation is critical to improving your SERP (Search Engine Results Page) and your PageRank. Press releases and public relations are critical lead generation tools.
Views: 975 Ian Johnson
Business plan part 5 - market analysis
A German Internet Marketer tells his secret - http://www.the-next-revolution.com/ We move on to the next point, the market analysis: in which market segment do I wish to be active? What is the nature of this market? The first thing to consider is your target group. Consider this question: who are you trying to reach? Many people respond, “Oh, everyone. Everyone has to eat. Everyone has to go to the hairdresser. My target group is everyone.” When you take this approach, you are near enough condemning yourself to failure. Though it might seem tricky, it’s crucial that you specify your target group. Where do they live? What do they do? How old are they? What kind of hobbies do they have? Am I targeting males or females? Define your target group very clearly. Some firms even sketch out their target group without familiarising themselves with their targets in real life – they have no customer contact. They pull together an image of how they see their typical customer, and proceed according to that. This is because, nowadays, it is impossible to design a catch-all product or service. Everyone has their own individual identity. You must identify a particular target group and establish yourself within it. Later, you will have chance to expand; but you should begin with a relatively clear-cut target group. When you have recruited this group as fans of your product or brand, you can start to broaden your horizons a little. Consider where else your product could have relevance. Or perhaps you could expand your range of products within this particular target group. Whatever you decide to do later, it is crucial that you identify precisely who you target group is. Do not adopt this “for-all” approach - the mentality that all who pass by your store will automatically become your customers. This will not be the case. If you try to accommodate this, you will end up with an assortment of goods that - like your target group - is not clearly defined. Imagine someone entering your shop. “What is this place actually for?” they will ask themselves. “What’s this? Is this a toyshop or a shoe shop or a shop for fur coats? There’s nothing they don’t sell!” Without a clear-cut target group, you’ll end up offering a confusing, nonsensical array of products. You won’t win any proper customers, and the whole thing will be doomed to fail from the off. The target group is crucial! Next to be addressed, of course, are your competitors: who is already established in the market? What are their strengths and weaknesses? It happens frequently that a budding entrepreneur will get their venture going and only realise afterwards that there’s an identical store two streets away. Now, this doesn’t necessarily have to be a disaster: you can drive your competitors out of the market. However, this will be considerably more difficult than simply establishing a business for which there is no competition.
Views: 16005 Henning Glaser
How To Pick Your Product Offering (7 Ways!)
In today’s video - How To Pick Your Product Offering - I’m going to share with you the first step in your money plan and that’s choosing your product or program offering… Watch today's video and take the first steps to bottling your genius and sharing it with the world! C'mon over to http://andreabolder.com/pick-your-product-offering and leave a comment. So what product offerings are you thinking about launching? Need help deciding? If you enjoyed this video, subscribe to our channel and sign up for your free TOTAL10 Branding Transformation + Business Takeover Plan at http://andreabolder.com/total10 And if you’re interested in more videos on turning your expertise into income like this one, check out our YouTube playlist on that exact topic here: https://www.youtube.com/playlist?list=PLclL-QbQTt-fHrSqRsZxIp08QGAIJurgc Thanks for watching!
Views: 61 Andrea Bolder
The High-Low Pricing Strategy
The high-low pricing strategy involves setting prices that are higher than everyday low pricing stores, but then offering numerous sales promotions reduce prices lower than competitors' prices. By utilizing this common pricing strategy, marketing personnel are hoping that products sold at deep discounts, often called loss leaders, will increase traffic in stores and increase the sales of other higher profit-margin items. In this video, you'll learn more about how marketers implement high-low pricing as well as some of the disadvantages associated with this pricing strategy. **Learn about price skimming: https://youtu.be/V8NjDBsVWUY **Learn about penetration pricing: https://youtu.be/Fjm6VVbe7bM **Learn about everday low pricing: https://youtu.be/TvqqgrjjDME Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy: http://bit.ly/1Iervwb View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P
The 4 Pees of Luxury Marketing
The 4 Ps of Luxury Marketing. A luxury offering still has four marketing mix principals. When it comes to luxury there are many exclusive ways to engage affluent consumers. However, luxury goods and services should still be guided by theory and research. Marketing mix should always be centered around Product or a Services, Place, Price, and Promotion. These are known as the 4 Ps of luxury marketing. How To Target Affluent Shoppers? Using marketing is a solution to meet and greet affluent shoppers. When marketing to ultra wealthy consumers luxury goods must satisfy their needs first. If you fail to accomplish this you don't have the right product or services for marketing to target affluent shoppers. Figuring Out Where To Target Affluent Shoppers Where luxury offerings can be found is a key element to targeting affluent shoppers to buy. You must offer luxury goods in the best place to be found by wealthy consumers to buy them. Place offering can be content marketing engagement, company website, mobile commerce, and so on. What Will Affluent Shoppers Pay? Luxury is a perception and price is most misunderstood when it comes to luxury offerings. Before a price tag can be associated with a luxury offering the value must be presented to affluent audiences. Just because people are rich does not mean pricing luxury goods at expensive price points makes sense. Educating luxury consumers about the value of the luxury offering creates a demand to need and want the product. Essentially making the value worth more than the price will influence to pay the price. Where To Find Affluent Shoppers? Marketing promotions must be targeted to affluent audiences where they can be found. The best place to target affluent consumers are platforms connected to wealthy audiences. Wealthy consumers prefer exclusive engagement and relationships. Luxury is not for the masses and affluent shoppers love exclusivity. For assistance with luxury consulting and luxury promotions... For assistance with luxury consulting and luxury promotions please contact Ann Lane via [email protected] or call (404) 696-4833 for more information.
Views: 2108 CR Cataunya Ransom
Smart Ways to Market a Service Business
How do successful small companies market their services? Entrepreneur's Diana Ransom talks with small-business expert Marie Forleo to find out how. Watch more videos at: http://www.entrepreneur.com/video/ Follow Us On Twitter: http://entm.ag/EntTwitter Like Us On Facebook: http://entm.ag/EntFacebook Follow Us On LinkedIn: http://entm.ag/EntLinkedin Add Us To Your Circle on Google Plus: http://entm.ag/EntGoogleplus Subscribe To Our YouTube Channel: http://entm.ag/EntYoutube
Views: 91041 Entrepreneur
Product offering
Views: 95 Matt Love
Planning Your Marketing Timeline
Planning out your marketing efforts is crucial to having a successful book launch. In this episode, we'll lay out an example of a marketing timeline to give you an idea of how to prepare for the big day. Lulu.com is the original self-publisher, offering print-on-demand services to meet your needs. Tell Your Story. Share Your Knowledge. The World is Waiting. CONNECT WITH US! Lulu: http://getpublished.lulu.com/ Facebook: http://www.facebook.com/Luludotcom/ Twitter: http://www.twitter.com/Luludotcom LinkedIn: https://www.linkedin.com/company/luludotcom Instagram: http://www.instagram.com/luludotcom Pinterest: https://www.pinterest.com/luludotcom
Views: 856 Lulu Press
Differentiated marketing strategy - defined
A differentiated marketing strategy is when a company decides to target more than one market segment, and designs a separate offering for each market segment. examples: Unilver and McDonalds - created at http://www.b2bwhiteboard.com
Views: 15479 B2Bwhiteboard
eTalks - The Secrets of Food Marketing
Think you aren't being fooled by advertising tricks? Take a look at this so-called expert revealing food marketing's secret weapon. No amount of marketing makes factory farming acceptable. You can stop the spin at http://www.ciwf.org.uk/truth ------------------------------- This film was created by Catsnake (catsnake.com) for Compassion in World Farming (CiWF – ciwf.org.uk). For more information, please visit: ciwf.org.uk/truth We would like to give a big thank you to all those who helped with the project and the individuals who assisted in bringing the project to life: Cast: Actress: Kate Miles Crew: Director: Edward L. Dark Writer: Stephen Follows Producer: Lucy Fazey Executive Producers: Stephen Follows & Edward L Dark Editor: Rob Garwood Casting Director: Annelie Powell Production Designer: Jenny Ray Graphic Designer: Vincent Chatell Stage Manager: Gareth Weaver Costume: Giulia Scrimineri Camera Operator: Steve Brook-Smith Camera Operator: Anthony Gurner Camera Operator: George Simpson Sound Recordist: Sean Plunkett Production Assistant: Lauren Allen On Set Runner: Jessica Zuniga Speakers and Performers: Host: Tom Allen Paleoanthropologist: Ella Murray Astrophysicist: Ricarda Beckmann Burlesque Dancer: Scarlette Belle Shot on Location at: The Yard Theatre in Hackney Wick
How To Market A Product | How To Market A New Product | 3 Simple Tips
http://getnonstopleads.com How To Market A Product is a quick video offering simple tips that will help small business owners successfully market their new product. Jalanda James, NYC Video Producer, offers simple tips that help small business owners run their business more effectively. Business training can be acquired by watching her videos.
Views: 3644 jalandajames
Pricing Strategies For Marketing Your Product Or Service
FREE COURSE To Start Your Online Business: http://projectlifemastery.com/free-course In this video, Stefan shares with you some pricing strategies for marketing your product or service. People often ask Stefan how much they should charge for a service that they are offering. His answer to that question is always, “What are people willing to pay? What is the demand for your product or service”? The demand is based on a lot of different factors, but primarily it is determined by the perceived value of your product or service. Renowned business trainer, Kate Zabriskie once said, "Your customers' perceptions are your reality". No matter how amazing you think your product or service is, your success depends, in part, on how effectively you are able to respond to the ever-changing needs of your target market. ★☆★ VIEW THE BLOG POST: ★☆★ http://projectlifemastery.com/pricing-strategies-for-marketing-your-product-or-service/ ★☆★ SUBSCRIBE TO ME ON YOUTUBE: ★☆★ Subscribe ► http://projectlifemastery.com/youtube ★☆★ FOLLOW ME BELOW: ★☆★ Blog ► http://www.projectlifemastery.com Twitter ► http://www.projectlifemastery.com/twitter Twitter ► http://www.twitter.com/stefanjames23 Facebook ► http://www.projectlifemastery.com/facebook Facebook ► http://www.facebook.com/stefanjames23 Instagram ► http://projectlifemastery.com/instagram Instagram ► http://www.instagram.com/stefanjames23 Snapchat ► http://projectlifemastery.com/snapchat Periscope ► http://projectlifemastery.com/periscope iTunes Podcast ► http://www.projectlifemastery.com/itunes ★☆★ MY PRODUCTS & COURSES: ★☆★ Morning Ritual Mastery ► http://www.morningritualmastery.com Affiliate Marketing Mastery ► http://www.affiliatemarketingmastery.com Kindle Money Mastery ► http://www.kmoneymastery.com 24 Hour Book ► http://www.24hourbook.com Kindle Optimizer ► http://www.koptimizer.com ★☆★ WANT TO BE COACHED BY ME? ★☆★ You can apply for my 1-on-1 and group coaching programs here: http://projectlifemastery.com/coaching ★☆★ RECOMMENDED RESOURCES: ★☆★ http://www.projectlifemastery.com/resources If you found this video valuable, give it a like. If you know someone who needs to see it, share it. Leave a comment below with your thoughts. Add it to a playlist if you want to watch it later.
Views: 3368 Project Life Mastery
pricing strategies
Pricing Strategy Definition Example Penetration Pricing Here the organisation sets a low price to increase sales and market share. Once market share has been captured the firm may well then increase their price. A television satellite company sets a low price to get subscribers then increases the price as their customer base increases. Skimming Pricing The organisation sets an initial high price and then slowly lowers the price to make the product available to a wider market. The objective is to skim profits of the market layer by layer. A games console company reduces the price of their console over 5 years, charging a premium at launch and lowest price near the end of its life cycle. Competition Pricing Setting a price in comparison with competitors. Really a firm has three options and these are to price lower, price the same or price higher Some firms offer a price matching service to match what their competitors are offering. Product Line Pricing Pricing different products within the same product range at different price points. An example would be a DVD manufacturer offering different DVD recorders with different features at different prices eg A HD and non HD version.. The greater the features and the benefit obtained the greater the consumer will pay. This form of price discrimination assists the company in maximising turnover and profits. Bundle Pricing The organisation bundles a group of products at a reduced price. Common methods are buy one and get one free promotions or BOGOF's as they are now known. Within the UK some firms are now moving into the realms of buy one get two free can we call this BOGTF i wonder? This strategy is very popular with supermarkets who often offer BOGOF strategies. Psychological Pricing The seller here will consider the psychology of price and the positioning of price within the market place The seller will therefore charge 99p instead £1 or $199 instead of $200. The reason why this methods work, is because buyers will still say they purchased their product under £200 pounds or dollars, even thought it was a pound or dollar away. My favourite pricing strategy. Premium Pricing The price set is high to reflect the exclusiveness of the product. An example of products using this strategy would be Harrods, first class airline services, Porsche etc. Optional Pricing The organisation sells optional extras along with the product to maximise its turnover. T This strategy is used commonly within the car industry as i found out when purchasing my car. Cost Based Pricing The firms takes into account the cost of production and distribution, they then decide on a mark up which they would like for profit to come to their final pricing decision. If a firm operates in a very volatile industry, where costs are changing regularly no set price can be set, therefore the firm will decide on their mark up to confirm their pricing decision. Cost Plus Pricing Here the firm add a percentage to costs as profit margin to come to their final pricing decisions. For example it may cost £100 to produce a widget and the firm add 20% as a profit margin so the selling price would be £120.00 4ps marketing mix brand marketing strategy brand strategies brand strategy branding marketing strategy branding strategies branding strategy business and strategy business level strategy business plan pricing strategy example business strategies business strategy business strategy examples business strategy model business strategy template by product pricing strategy communication strategy communications strategy example marketing strategy example of a marketing strategy example of marketing plan example of marketing strategy example of pricing strategy examples of marketing strategies examples of marketing strategy examples of pricing strategies hotel marketing plan marketing and sales strategies marketing and sales strategy marketing communication strategy marketing communications marketing communications strategy marketing mix marketing plan marketing plan example
Views: 3978 Mr. Advertiser
Marketing: 4 Steps To Success
Delivering creative original projects that demonstrate and increase awareness of your products/services while dramatically increasing brand recognition. Offering professional services encompassing full marketing campaigns; digital marketing, print marketing, media production, promotional merchandise, and/or events. Providing inexpensive access to high quality HD services that catapult your ideas to the next level. Starting with strategic insight, our goal is to understand your business. We begin every project with a comprehensive discussion about your goals, your budget and your deadline. We then collaborate with you to develop an unique story, strategy, and branded messages that fit your unique vision. 4 STEPS TO SUCCESS 1. Marketing Strategy- Start by developing objectives; what do we want our efforts to do? Developing clear goals defined and accountable. Analysis of competition and current market placement will give you an edge over your competitors. Target audience analysis will provide effective ways to position your brand for future success. Creatively inter twining your position into a brand that will resonate with your target audience. 2. Creative Content Development- Successfully developing new content that "Wow's" people is our trademark. Specializing in creative designs that engage your customers to come back time-and-time again. 3. Marketing Management- Like a conductor, beautifully orchestrating all the pieces to work together, leaving your audience, your customers coming back for more. Making adjustments when needed to continue our success, to stay the path with our objectives/goals and marketing strategy/plan. 4. Project Accountability- The most important factor and most over looked, measuring our efforts. Collecting all data possible, analyzing and repositioning to maximize our efforts to increase revenue. CONTACT US TODAY! www.gee-photo.com
Views: 1 GEE-PHOTO
Product Strategy: Meeting Customer Needs (Strategic Tuesday/Product)
https://www.onceadaymarketing.conm Once a Day Marketing, where business takes shape. Are you meeting customer needs with the products you are offering? Jim Glover, That Branding Guy, looks at product growth strategies in his Once a Day Marketing video blog. Quick Glimpse: We use the Asnoff Product/Market Matrix as our guide.
1540 Differentiation Strategy A
Differentiation strategies help firms be successful with innovation by offering unique products and services. The differentiated strategy serves the broad market. Read the full post at www.globalnpsolutions.com/idea-incubator/
Views: 972 Global NP Solutions
Additional Products: Expand your service and product offering
Create the platform where your members can pick up their monthly supplement pack from your gym. Or provide value added service to improve their results and experience, All of this is managed by ITENSITY
Views: 21 Itensity Online
How to Give a Presentation About a Product
Visit https://skills.presentationexpressions.com/presentations for the Elite Presentation Skills Course. http://presentationexpressions.com I was asked a little while ago about how to give a presentation about a product. In particular, how to give a presentation about shampoo. Giving a presentation about a product is an important thing to know how to do because you are likely to use this skill when also talking about yourself or your ideas. The key thing to remember is that you have to focus on benefits to your target audience and not only on the features of the product. For example, if it’s shampoo that doesn’t make you cry, then that is a feature. The benefit is that if you’re a parent, it will be much more comfortable for your child if the shampoo doesn’t sting his or her eyes. (Of course, that no tears shampoo is actually pretty nasty so it’s best to avoid it, but anyway.) Check out the video to learn more about how to give a presentation about a product and be sure to head over to PresentationExpressions.com to sign up for the weekly newsletter. Thanks.
Views: 51130 Carl Kwan
What is Marketing | Hindi | Marketing Definition | My Definition of Marketing
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 55353 Intellectual Indies
Segmentation, Positioning and the Marketing Mix
http://www.commlabindia.com/elearning-cataloguecourses/segmentation-marketing.php We are offering a series of highly interactive and engaging online courses at competitive prices. This is a course which provides an insight on Segmentation, Positioning and Marketing Mix. Through this course you would able to define market segmentation and different approaches to market segmenting, explain positioning, its importance and the strategies involved, highlight different marketing mix approaches. Access our extensive library of eLearning courses and avail special discount offers.
Views: 11397 CommLab India
Simple Internet Marketing System
http://www.melbourneSEOservices.com/dvd David Jenyns presents a simple internet marketing system that involves picking a niche, building a list, asking them what they want and offering an affiliate product that answers their needs. The best step in an internet marketing plan that comes after this is creating a better product than the affiliate product and then selling it. Get more insights about developing your internet marketing system. Head over to: http://www.melbourneSEOservices.com/dvd
Designing & Marketing Green Products
Panelists working on green products talked about how their companies are tackling the challenges of staying green while still offering products at competitive prices. Recorded: November 10, 2008
Brand - Marketing Video Lecture by Prof. Vijay Prakash Anand
COURSE and DISCOUNT Link: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETING10 In this video, I have tried to answer a very basic question, as to what is a brand. You will also get to know the definition of Brand, as defined by American Marketing Association. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 14472 Marketing by Vijay
The 4Ps of innovation space
App For Downloading Models And Watching Movies Access to download all the models in Power Point and watching the movies. https://itunes.apple.com/dk/app/forklar-mig-lige/id1034714497?mt=8 https://play.google.com/store/apps/details?id=com.flixabout.flixabout The 4Ps of innovation space model was developed by John Bessant and Joe Tidd. They are two professors from Exeter University in the United Kingdom. They published the model in the book Managing Innovation – Integrating Technological, Market and Organizational Change. The four Ps model is used to clarify how comprehensive our innovation is! The model focuses on four broad categories. The four broad categories of innovation types are: • The product or service – what we as an organization offer the world. • The Process – the way we create and deliver the product or service that we are offering. • The position – who we offer the product or service to and the story we tell about it. • The paradigm – the way we think about what our organization does and who we do it for. The paradigm is sometimes called ”the business model”.
Views: 5519 flixabout.com
Introduction to Brand Positioning
Just a short test video introducing brand positioning. Your brand position depends on your marketing mix (price, product, place and promotion) and how it compares to your competitors. It's important to remember that consumers shape your brand. Look at Stella Artois a few years ago had the perception of a wife beater drink that was full of chemicals. Woolworths... environment changes and failure to adapt. Super markets moved in offering similar products and more... where did this leave Woolies? More recently... HMV... technology has meant more people download music instead of purchasing a cd.. and the ones that purchase cds... will do from Amazon and Play.com.... more on www.rhys.eu
Views: 654 rhysgregory
Marketing: Positioning, Differentiation, and Value Proposition
An overview of marketing positioning, differentiation, and value proposition
Views: 68651 Brian K. McCarthy
How To Own A Successful Funding Business - Our Product Mix (2 of 5) #FINANCEAGENTS LIVE! 023
How To Own A Successful Funding Business (2 of 5) #FINANCEAGENTS LIVE! 023 - https://goo.gl/THsHHY In this show we build on the prior episode by going into further details about the funding programs our offices can offer and the commissions they pay. In January 2016 we gave a handful of users an 'all-access pass' to systems which had never been accessible outside of the company. This included all the tools, training, & systems that helped our prior company Finance Store become a three-time INC 500 company. These tools and systems have cost millions of dollars and over 10 years to build. Over the past two years this group received: 1. The highest commissions we've ever paid 2. Our privately developed no-risk marketing system 3. Advanced, unique, self-growing affiliate management system 4. Fully customized finance website with professional email addresses 5. 8-years developed CRM (lead management system), 50+ email templates 6. Ongoing expert training on a broad range of funding programs 7. Dedicated on-staff underwriters across a range of different programs 8. Direct access to experienced sales and marketing staff 9. Daily training to grow in product knowledge and diversity of offering 10. All of the time, focus, and resources we've given this group has already paid off for them (literally). Just last week we signed up our 100th Office. In celebration of that we are doing 9 shows over the next two weeks covering everything we are offering so you can determine if its the right opportunity for you. Included will be multiple interviews of current Member Offices. As always, the show is live and unscripted, and we are here to answer your questions about getting business funding, succeeding as an independent funding broker, or making a consistent stream of residual income as a referring agent. This show is beneficial for anyone considering working with us, showing you our successful partners and the ways we can help you succeed. If you haven't been paying attention, Finance Agents has more ways to help you than ever before. Need funding? You'll be surprised what we can do. Visit us at http://financeagents.com Interested in making money marketing funding? Our new non-funding programs make it easy http://financeagents.com/agents Are you ready to rapidly grow your own funding business? Come see how we help you. https://financeagents.com/careers  New to this show? Subscribe here: https://www.youtube.com/financeagents?sub_confirmation=1 Watch our show where we give a walk-through of our back office: https://youtu.be/B3pxg7kOyws Learn more about our agent program here: https://youtu.be/2NDceVNxUHA View our #FINANCEAGENTS LIVE Playlist here: https://www.youtube.com/watch?v=-guMK8ryIQo&list=PLStT1xHUIA5jp7IcJB9LwJsADxj7x65rb About Finance Agents: Get expert advice, tips, tricks, education, discussion, and join a community of people in the finance industry who spend their days working hard to get funding for their clients. This show is made for finance agents by Finance Agents, and deals with everything a business banker, funding broker, finance consultant, loan processor, or anyone otherwise involved in the process of getting loans for businesses or investors deals with on a daily basis. Find our channel here: https://www.youtube.com/financeagents
Views: 693 Finance Agents
What is Branding In Hindi? By Anis Khan
What is Branding In Hindi. ब्रांडिंग क्या हैं? Click here for more tips and tricks information: http://www.aniskhan.in If you have a product but if you don't do any Branding then might be you won't be succeed. Most of the people don't know meaning of Branding. Branding meaning whenever you launch product you have to do some visibility towards that product. You should have some knowledge about Branding Ideas, Branding strategies. =================== For new episodes every week, subscribe here! https://www.youtube.com/c/aniskhanmedia Like us on Facebook : https://www.facebook.com/aniskhanmedia Follow us on Twitter: https://twitter.com/aniskhanmedia Find out more about Anis Khan: http://www.aniskhan.in =================== What is Branding In Hindi?
Views: 49683 Anis Khan
Marketing Services with information products by the Marketing Services experts
Marketing Services with information products - If you find these tips helpful you can see more at http://www.gentlerainmarketing.com Marketing Services with information products - Offering information products and coaching programs is a time tested method for marketing services. However there are some challenges you want to avoid. This video shares what those are and what you can do to be successful. Marketing Secrets, Get more new clients, internet traffic secrets, Consulting Marketing secrets for getting new business, Marketing Services with information products, Marketing Ideas for Closing More Sales, Business marketing strategies, New clients with niche marketing, business marketing ideas for guerilla marketing consultants, marketing for consultants, Marketing Agency Atlanta,Get More Clients By creating interesting free reports, How to market services, How to sell services, Business to business marketing strategies, Getting new clients,Business marketing coach, Getting more clients, Guerilla Advertising With Free Reports, Small Business Marketing Tips, Small business marketing strategies, A Marketing Strategy for business, marketing plan to get more prospects, Guerilla Advertising Ideas, New Clients With Sales Stories, Sample Sales Emails, Prospecting For Sales System, Overcoming Sales Objections, Persuasive Sales Letters, Ninja Copy Writing, Most successful sales letter, More New Clients, Money From Speaking, A Marketing System For Business Owners, How To Niche Market, Sales Training for Technology Sales Training Training Sales professional development Video Winning Sales Habits motivational speaker motivational seminar personal development Professional Speaker inspirational movie motivational video sales inspiration free sales meeting success techniques Business Training sales motivation sales peer groups Turn Around King sales strategies Success Training Mental Toughness Sales Management turnaround King Motivation Peter mclaughlin training video sales seminars Maverick Method Mentally Tough sales meeting Grant Cardone selling salesforce.com inspirational entrepreneur Advertising sales seminar sales manager sales trainer sales speaker Sales Expert communication motivational motivation management business cold calling sales advice Grant Rant relationship inspiration leadership marketing Business brian tracy Sales tips Sales Guru and commissions competition sandbagging development educational consignment dealerships retail sales strategies attraction turnaround coaching Success objections confidence outselling successful techniques employment Marketing Services with information products - If you find these tips helpful you can see more at http://www.gentlerainmarketing.com http://youtu.be/cbPIlxnVros
GoTV Product Offering Marketing Piece
This was a promo piece that I oversaw the creative and direction on while working at GoTV Networks in 2005. GoTV was a mobile company producing on-demand content for subscription packages on handheld devices. Several of the subscription "programs" represented in this piece contain brands that I oversaw the development of while working as the Director of Marketing for the company. THis is probably the most complete and thorough piece that I worked on while there.
Views: 84 danielhouse
Boozer Market Offering Video
This video is about Boozer
Views: 33 Vozz
Pull vs. push strategy || Meaning || Difference || Promotion mix || marketing management || ppt
_ Very easily understandable language, you will get to know what is push and pull strategy and how they used by firm or companies .. Tags used in this video : Pull vs. push strategy || Meaning || Difference || Promotion mix || marketing management || BBA / Bcom || ppt push strategy in supply chain push strategy examples push strategy ppt push strategy in scm push strategy quizlet push strategy advantages push strategy business definition push strategy advertising push strategy definition marketing push strategy advantages and disadvantages push strategy push strategy meaning push strategy adalah push strategy apple push strategy artinya push and strategy push strategy pros and cons push strategy in automobile industry trophy push attack strategy trophy push attack strategy th8 a push strategy involves a push strategy is appropriate when a push strategy is when a manufacturer quizlet a push strategy refers to describe a push strategy a push-based strategy example of a push strategy when should a push strategy be used advantages of a push strategy pull strategy examples pull strategy meaning pull strategy in supply chain pull strategy example company pull strategy advantages pull strategy quizlet pull strategy adalah pull strategy marketing examples pull strategy git pull strategy business pull strategy pull strategy advantages and disadvantages pull strategy advertising pull strategy apple pull strategy and couponing pull strategy artinya pull apart strategy pull strategy marketing advantages pull strategy pros and cons a pull strategy is when a manufacturer a pull strategy is when a manufacturer quizlet a pull strategy should be used when a pull strategy should be used when quizlet a pull strategy is when a manufacturer course hero a pull strategy involves a pull strategy means that the producer promotes to the a pull strategy refers to is a pull strategy superior in all markets creating a pull strategy pull strategy benefits pull strategy b2b pull strategy business dictionary pullback strategy pull marketing strategy b2b pull and bear strategy gravity pull back strategy pull strategy of red bull forex pullback strategy pull strategy companies pull strategy characteristics pull strategy communication pull strategy case study pull strategy coca cola pull channel strategy pull strategy supply chain pull marketing communication strategy pull strategy definition pull strategy disadvantages pull strategy distribution pull strategy diagram pull strategy definition kotler pull strategy dell pull strategy definition and examples pull strategy definition pdf pull strategy definisi pull strategy deutsch pull strategy egit pull strategy en francais pull vs push strategy, pull vs push promotion strategy, pull and push strategy, pull and push strategy adalah, what is a pull and push strategy, difference between a pull and push strategy, pull and push communication strategy, pull and push logistics strategy, pull n push strategy, pull and push promotion strategy, pull and push strategy example, pull and push strategy with example
Views: 29329 Sonu Singh - PPT wale
Q&A How To Get Bloggers/Influencers To Promote Your Products
NEW INTERVIEWS WITH INFLUENCERS HERE: http://bit.ly/influencermarkeringsummitformerchants Learn what is relevant NOW in social media influencer marketing for Shopify store owners. 29th - 30th OCTOBER (all online) You can also grab the recordings! This Summit offers you: 18+ guest speakers 3 Day Online Video Conference Over 15 hours of video trainings Access to top ecommerce & influencer experts Latest advice on how to scale your store Learn about the best apps to help you succeed Meet the influencers who can promote your products Interviews and Q&A sessions that show you how to grow your store to using social media influencers. ***** GET ACCESS HERE - http://bit.ly/influencermarkeringsummitformerchants ---------------------------------------------------------------------------------------------------- THIS VIDEO: If you want massive exposure for your products and eCommerce store then don't miss this interview with Alex! Alex is a travel fashion influencer with a blog receiving over 1 Million page views per month! Alex is offering a special bonus training in my eCommerce Backstage Pass program "The only Live eCommerce Accelerate program". In is interview she explains: -Why you need to value an influencer/bloggers list/community. -What makes her promote a product -Why her opinion so valued in her community -What mistakes people/brands make when approaching a blogger -What the difference is between brands using FB/google ads compared to working with an influencer Alex can be found here http://travelfashiongirl.com/ ---------------------------------------------------------------------------------------------------- Learn how to work with influencers, and how to find influencers. COME JOIN OUR SUMMIT TO BUILD YOUR OWN WINNING ECOMMERCE STORE! ***** GET ACCESS HERE - http://bit.ly/influencermarkeringsummitformerchants This Summit offers you over 15 hours of video trainings, interviews and Q&A sessions that show you how to grow your store to using social media influencers. 3 Day Online Video Conference Access to top ecommerce & influencer experts Latest advice on how to scale your store Learn about the best apps to help you succeed Meet the influencers who can promote your products DID YOU KNOW? HOW INFLUENCER MARKETING CAN HELP YOU 60% OF CONSUMERS have been influenced by a social media post or a blog review MEN ARE 2x MORE LIKELY THAN WOMEN to be influenced by blog reviews while shopping in-store 30% OF CONSUMERS are more likely to buy a product if recommended by a non-celebrity blogger 81% OF CONSUMERS frequently purchase items they’ve seen on social media 3 Days JAM PACKED WITH EXPERT GUESTS TALKING EVERYTHING SOCIAL MEDIA INFLUENCERS LEARN EVERYTHING YOU NEED TO KNOW ABOUT SOCIAL MEDIA INFLUENCER MARKETING This 3 Day Online Summit Has Been Created For Merchants ***** GET ACCESS HERE - http://bit.ly/influencermarkeringsummitformerchants
Views: 6375 Caroline Balinska
(Online marketing strategies) with (Chews4Health)
. http://Chews4HealthTopLeaders.com . Internet Marketing Strategies with chews4health - National Co-Op Marketing (NCM™) Offering a complete internet marketing strategy with Tv And Radio Advertising focusing on effective strategies and techniques. Top 10 Internet Marketing Strategies Internet Marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. Internet Marketing Strategies and Techniques used in mlm Explore strategies and techniques that are use with Chews4health the Internet will enhance and support your business's overall marketing objectives. Internet Marketing Strategy | Chews4health.com News and views about Internet Marketing Strategy to keep you up to date on how to build your chews4health business with marketing and PR. Planning Your Internet Marketing Strategy: Online Marketing Tips:Ebiz Guide: To Building Successful Mlm In Chews 4 Health With Justin Dangelo Internet Marketing Strategy, Ideas: Justin Dangelo offers information, resources, reference and links related to strategies and ideas for marketing on the internet And Building Best Mlm Program Online. Online Marketing Strategies Online Marketing Strategies will build you an affordable Home Based Business and provide you with an online presence. Internet marketing strategies, marketing resources. Internet Marketing Strategies and Little Known Tools/Resources ANYone joining are team will get to learn how to Make Money Online. Internet Marketing Center - Learn How to Make Money Online Internet Marketing - Get your free internet business strategies...Do you want more advanced online marketing strategies contact me today ... Justin Dangelo skype justindangelo 1.916.273.3623
Views: 833 justindangelo
MKT 571
http://trustedanswers.blogspot.in/2013/12/mkt-571-final-exam_13.html 1) Which of the following is NOT a step that might be used to improve the quality of a firm's marketing intelligence? 2) Small companies can engage is marketing research in a number of creative and inexpensive ways, including _______________. 3) Which of the following is an example of primary data that would be used by Topps card company to determine popularity of its new hologram baseball card series? 4) All of the following are steps in the marketing research process EXCEPT: 5) The step in the marketing research process that includes determining who will be sampled is to _______________. 6) Rita Jenkins, president of the local Chamber of Commerce, had difficulty getting members to assist in running the organization. She felt it was because of lack of commitment to the Chamber. Her vice-president felt it was due to having too many meetings. The organization's secretary felt it was because there were several other professional organizations to which the members also belonge 7) Small companies can engage in marketing research in a number of creative and affordable ways, including using the Internet or taking advantage of local university students who need business projects. 8) Data published by the government and data purchased from outside suppliers can improve the quality of a company's marketing intelligence efforts. 9) Typically, companies budget about 11-12 percent of company sales for marketing research. 10) ______________ is the difference between a prospective customer's evaluation of all the benefits and costs of an offering and the perceived alternatives. 11) Lowe's home improvement stores strive to have nicer, more knowledgeable salespeople, a better product selection, and to maintain an impeccable image. These are all part of improving the offer via _____________. 12) Which of the following is NOT a component part of total customer value? 13) _____________ are relatively homogeneous and enduring divisions in society, and may exhibit distinct product, brand, and media preferences. 14) Within the United States, Southerners, Mormons, and Native Americans are examples of: 15) A(n) ________________ is likely to offer informal advice and information about a product or product category. 16) Organizational buying is ______________. 17) The institutional market is best described as having _____________. 18) Business buyers ______________. 19) Brands can play a number of specific roles within a company's brand portfolio. For example, a __________ is positioned with respect to competitors' brands so that more important and profitable brands retain their desired positioning. 20) When Apple introduced its popular iPod Nano model, it dropped its Mini iPod at the same time. The Mini was, at the time, the most popular mp3 player in the marketplace. This is an example of __________. 21) BMW, the maker of the Mini Cooper brand, is using what kind of brand strategy with its Mini products? 22) When SAP software added a Windows-style "back" button to its industrial invoice management software, the new product ___________. 23) ___________ are formal statements of expected product performance by the manufacturer. 24) Marketers plan their market offerings at five levels. What is the correct order of the levels, going from most fundamental to the level with the most benefits? 25) Characteristics a buyer can evaluate before purchase are called _______________. 26) Mr. Tse and his family took a vacation to Washington, D. 27) Which of the following best describes the category in which the offering's service mix is distinguished? "People patronize restaurants for both food and service." 28) When customers buy on the basis of a reference price or because the price conveys a particular quality image to them, they are being influenced by ____________. 29) When introduced in the late 1970s, personal computers had large initial deman 30) The introduction of a new product to the market using market-penetration pricing is most likely to be successful when _____________. 31) Belk is a chain of stores found primarily in southern United States. Each store carries several product lines and each line is managed separately by a specialist buyer or merchandiser. McRae's offers many types of customer service and its prices reflect that fact. Belk's is an example of a ____________. 32) A concept in retailing that helps explain the emergence of new retailers is called the ___________ hypothesis. 33) Which of the following is NOT one of the four levels of retail services mentioned in the text? 34) Ayal and Zif argue that going into fewer countries is advisable when ___________. 35) Which is the last major decision in international marketing? 36) McDonald's franchisees get a small discount when they pay their bills for supplies within the first seven days (when the due date is 30 days after delivery). This is an example of ___________ within channel relations.
Views: 84 Robin Anderson
4 Crucial Strategies for Selecting Target Markets
MARKETING THOUGHT FUNNEL: A company defines its target market by the consumers that derive utility from its offering. Upon defining a specific target market, a company can easily tap into specific market channels to reach out to the target market, convert them, and create sales. Watch this video for four crucial strategies for selecting target markets. For more on this subject, click here: https://www.techfunnel.com/martech/target-market-strategies-find-ideal-customers/ ABOUT: TechFunnel, a web brand of Bython Media, is an ambitious technology media web property dedicated to technology news, product reviews, and analyzing how technology affects business, finance, human resources, marketing, government, and everyday life.
Views: 182 Bython Media
Flexachem's product offering for Waste Water Treatment Plants
Flexachem offer a number of energy savings and life cycle cost solutions for Waste Water Treatment Facilities such as Static Mixers (certified lowest pressure drop in the market), independently certified ragless impeller and Disc Rotor Pump (lower life time costs and less spare part replacement required). Check out our video for yourselves....
Views: 31 Flexachem
Marketing Minute 026: “Why Fast Growth Can Be Bad” (Marketing Strategy) #MarketingMinute
In the current business environment that adores concepts like “viral marketing” and “exponential growth,” many marketers develop the idea that growing demand as quickly as possible is the ultimate goal or the pinnacle of success. However, growing your business too quickly can get you in trouble in several ways. For example, you may not have the resources to adequately serve the customers that you’ve attracted. And having poor customer service can create long-term damage for your brand. Another possible problem, that you may never notice, is that you might create new demand for the general product or service that you’re offering, but because you’re unable to fulfill that demand, those potential clients will move to other sources for that product or service. And, finally, because you’ve created unfilled space in the market, you’ve also created easy opportunities for new competitors to enter your market. The growth of your business, your brand, and your market presence should be planned and controlled to maximize your objectives. Uncontrolled growth can lead to poor performance, and poor performance can devastate your brand. **Be sure to subscribe to my channel so that you don't miss any future episodes of Monday's Marketing Minute. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 25881 Anthony Miyazaki
Complementary products enhance company's core offering
Concrete products manufacturer Rocla is developing a range of supplementary products to enhance its core range of precast concrete offerings.
Views: 404 CreamerMedia

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