Product Management event in San Francisco about how e-commerce products succeed.
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E-commerce is not just for retailers anymore. While business-to-consumer, B2C, e-commerce gets most of the attention, growing at 10%+ per year, business-to-business, B2B, e-commerce isn’t far behind at 7%+ growth per year. Across both, Product Managers play a critical role in defining the next generation of e-commerce experiences for consumers and businesses to increase sales/conversion, build loyal customers, and support brand positioning.
Brendan Foley from Atlassian talked about the major trends driving e-commerce today across B2C and B2B and the key areas on which Product Managers must focus across the e-commerce funnel: attracting site traffic through SEO, enabling search / browse and rapid product discovery, and ultimately, the purchasing of products and repeat visits.
Brendan Foley is the Head of Product Management for the Ecosystem business at Atlassian, which encompasses one of the largest B2B app marketplaces. He has more than 13 years experience in B2C and B2B product management covering sectors such as retail / e-commerce, digital advertising, enterprise software, and cloud applications. Prior to Atlassian, Brendan was a Divisional Vice President in product management for e-commerce at Sears. Earlier, he held leadership product management and planning roles at Microsoft in digital advertising and enterprise software.
Chapter 1 0:20 Speaker Background
Chapter 2 1:50 What Is an E-Commerce Product?
Chapter 3 6:03 Major Trends: E-Commerce
Chapter 4 9:25 Differences: B2C vs. B2B
Chapter 5 11:46 A Walk Through the Experience: Top of the Funnel
Chapter 6 33:50 A Walk Through the Experience: Bottom of the Funnel
Chapter 7 37:14 Personalization: Across the Funnel
Chapter 8 43:01 Mobile
Chapter 9 54:50 Mobile - Location Aware
Chapter 10 55:55 Keys to Success: Product Management
Chapter 11 58:46 Keys to Success: Data and Metrics
Chapter 12 1:02:14 Questions from the Audience
We host product management, data and coding events every week in Silicon Valley, San Francisco, Los Angeles, Santa Monica, Orange County and New York. Click here to see what we have coming up: http://bit.ly/2tVUTsW
Product School is the world’s first tech business school. We offer certified Product Management, Coding, and Data courses; our instructors are real-world managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix.
Our classes are part-time, designed to fit into your work schedule, and the campuses are located in Silicon Valley, San Francisco, New York, Orange County and Los Angeles.
Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues.
If you want to become a product manager in 8 weeks, see our upcoming courses here: http://bit.ly/2FM2dJa
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