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Marketing Mix - Product(Branding, Labeling & Packaging), Marketing Management Part - 7, Business 12
 
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Product Mix include - Branding, Labeling, and Packaging. Advantages of branding to customer- Product differentiation Ease in introduction of new product Differential pricing Advertising and display programs To Customers- Product Identification Status Symbols Ensures quality Level of Packaging- Primary | Secondary | Transportation Importance of labeling- Describe product and its contents Identification of product/brand Grading Help in promotion of product Providing information required by law business studies class 12
Views: 25904 Prince Academy
Product Packaging
 
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This video explores the reasons for packaging; as well as the elements of an effective product's package.
Views: 42553 Jason Richea
The Marketing Mix - The product concept
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the first P of the Marketing mix - the product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- There are two main types of products that can be offered to clients – goods and services. Whether we talk about goods or services, we can say, usually, people are not just buying a product that solves one of their basic needs. They acquire the benefits and satisfaction they believe they’ll obtain from the product. They are interested in symbols and ideas that help them relate the product to a desired lifestyle and positive expectations about the future. Customers do not simply buy products because they satisfy their needs. Instead, they are interested in becoming clients of firms that offer them a complete product concept – an idea or a promise, if you will. The best products make people happier and create a positive expectation before being consumed.
Views: 23520 365 Careers
What is Packaging and Labeling?(B.Com)
 
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Assistant Professor Varsha Choudhary, Biyani College Explained about Function of Packaging Define Product Identity? Promoting Selling Plan Best girls college Biyani college jaipur Girls college jaipur Thanks for watching and commenting. If you like our video you can Subscribe Our Youtube Channel here https://www.youtube.com/user/gurukpobiyanicollege?sub_confirmation=1 Gurukpo.com is the fastest growing educational web portal where all kind of academic information/Notes are available free of cost. For more details visit http://www.gurukpo.com These Videos are produced by Biyani Group of Colleges Jaipur, a fastest growing girls college in India. Visit http://www.biyanicolleges.org And You can also Subscribe to our Biyani TV Channel for quality videos about Fashion Lifestyle, Current affairs and many useful topics https://www.youtube.com/channel/UC50PUq-NO3Upw7XYsjwKQrA?sub_confirmation=1 Share, Support, Subscribe!!! Subscribe: https://goo.gl/3gBszC Youtube: https://goo.gl/cjbbuL Twitter: https://twitter.com/drsanjaybiyani Facebook: https://www.facebook.com/BiyaniTimesNews/ Instagram: https://www.instagram.com/prof.sanjay.biyani/ Website : http://www.biyanitimes.com
Views: 5756 Guru Kpo
Product MixBranding, Packaging and Labelling Class XII Business Studies by Ruby Singh
 
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For the first time in INDIA, textbook in Economics, Accountancy & Business Studies with FREE Video Lectures by Eminent Authors/Subject Expert. To buy books visit www.goyal-books.com To view FREE Video Lectures visit www.goyalsOnline.com/commerce About the Book » Written strictly according to the latest syllabus prescribed by the CB.S.E., New Delhi. » Up-to-date study material provided by using the latest available data. » Elaborate explanation of the concepts. » Summary (Points to Remember) given at the end of each Chapter. » Numerical Problems from previous years' question papers incorporated and solved in the respective Chapters. » Methodology of solving typical numerical problems given wherever necessary. » Methodology of drawing typical diagrams given wherever necessary. » Comprehensive Exercises given at the end of each Chapter. » Sample Question Paper given at the end of the book. » Multi-disciplinay Problems given at the end of the books. » Video lectures on each topic with replies to queries for better and clear understanding of the concepts by the Author/Subject Matter Expert. Benefits of Video Lectures » Easy to access anytime: With video lectures, students can learn anywhere from their mobile devices: desktops, laptops, tablets or smartphones. » Students learn when they are primed to learn. » Students can pause, rewind and replay the lecture. » Eases the distraction of having to transcribe the lectures. » Self-paced learning: Students can follow along with the lecture at their own pace, going more slowly or quickly » Bookmarking: Students can bookmark the point where they're up to in the video so they can easily return and continue watching the lecture at a later point. » Searchability: Students can easily search through the lecture to find the required sub-topic they need, without having to rewind and fast forward throughout the video. » Greater accuracy: Students will understand the lecture better and can make sure that they have not misheard anything. » Facilitates thinking and problem solving: It improves research skills, collaborative working, problem solving, technology and organisational skills.
#11 - How Important is Branding for Product Packaging?
 
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☎️ - Book your 15 minute Skype call with a BrandBuildr https://calendly.com/brandbuildr 📖 Get this Marketing Series eBook - https://brandbuildr.co/collections/ebooks/products/chat-up-funnel 💥 Join the BrandBuildr Academy - https://launchpass.com/p/brandbuildr ⚡️ Get your 90 Day Custom BrandBuildr Plan - https://brandbuildr.co/products/brand... 📷 Follow the BrandBuildr journey on Instagram - https://instagram.com/brandbuildr Welcome to Episode #11 of the BrandBuildr Podcast. In this episode, Dan & Brad will be debating the importance of branding for product packaging, the advantages and the disadvantages. You've always got to look for ways to keep your costs down and your profits high. We assess ways in which you can do exactly that in this episode whilst keeping the customer experience on point. Enjoy! Make sure to subscribe for more content surrounding building your brand.
Views: 256 BrandBuildr
Levels of packaging- Practical Examples
 
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This topic is part of the chapter - Marketing management of class 12 Business Studies Subject.
Views: 674 Mamta Narula
Class 12 Business Studies Chapter 11 Packaging - Marketing Mix
 
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2. Packaging: The companies always supply the products in packaged form for example, coke comes in bottle, Tide in bag, Biscuits in wrapper, oil in jar, etc. Packaging is the basic activity for every company. It can be defined as a set of tasks or activities which are concerned with the designing, production of an appropriate wrapper, container or bag for the product. There are three levels of packaging: a. Primary packaging – refers to the immediate packing of product. It remains with product till it is used, for example tube of toothpaste, match box, etc. b. Secondary packaging – these are additional packings which give more protection. Generally consumers throw that when they start using the product, for example, card board box used to keep the paste. c. Tertiary Packaging – these are the packings used for storing or transporting the goods. This packing gives protection to goods, for example, corrugated boxes used to shift Ruffle lays, Kurkure, etc. Importance of Packaging: 1. Rising standard of health and sanitation – packing has become essential because if rising standard of health and sanitation. In a packed good there are less chances of contamination of products. People prefer packed products over loose as there are less chances of adulteration in packed product. 2. Self service outlets – are becoming very popular. In these stores generally products with attractive packing are picked by buyers more quickly. 3. Product differentiation – packing helps the customers to differentiate between goods on the basis of quality as with the type of packing customer can guess about the quality of goods. 4. Innovational Opportunities – recent developments in packaging have completely changed the marketing. For example new packing in soft drinks, biscuits keep them afresh for a long period. Even milk can be stored for 4-5 days without refrigeration. Functions of packaging: 1. Protection – the fundamental function of packaging is that it protects the product from damage. Appropriate packaging protects the product from sun, rains, moisture, breakage, insects, etc. For example, airtight containers and packets are used for chips, biscuits, jam, cola etc. Products like television need to be protected from damage in tansit so they are packed in big board cartons, etc. 2. Identification – with the help of packaging the product can be easily identified for example, with the yellow packing and alphabet K we can recognize from far off that it is a Kodak product. 3. Convenience – the handling of the product becomes more convenient with appropriate packing. It makes it convenient to store and convenient to shift from one place to other for example, new pet bottles of cold drink has made it very convenient for middle men to transport it, supply it and store it.
Packaging and Labelling
 
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G713-3 ORIGIN : PACKAGING AND LABELLING-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 2881 nm ms
Marketing strategy : Packaging
 
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Salam guys.. My name's Muhammad Zulfattah bin Zulkifli I would like to share marketing Strategy about packaging I hope you enjoy yourself If you have any suggestions please leave your comments so that we can shares something new about marketing.. Let enjoy it.. Tq
Views: 406 Fatah Ism Zulkifli
Significance of Packaging
 
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Packaging is the central marketing tool of a product purchase.Product packaging protects the product during transit from the manufacturer to the retailer and prevents damage while the product sits on retail shelves. How a product is packaged may be what attracts the consumer to take a look on the product as on store shelves. Packaging also plays an important role in portraying information about the product. Outside packaging may contain directions on how to use the product or make the product.For details visit http://businessproductsdepot.com/
Ch. 11: Product, Branding, and Packaging Decisions - MKTG 3200
 
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Nancy Southerland, MBA Department of Management and Marketing College of Business and Technology East Tennessee State University
#28, Marketing mix and product mix(Class 12 business)
 
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class 12 business studies marketing management.. marketing mix... product mix... mind your own business video 28 • Our books are now available on Amazon  Special Combo - Economics on your tips Micro + Macro - http://amzn.in/d/eSxj5Ui  Economics on your tips Macroeconomics - http://amzn.in/d/2AMX85O  Economics on your tips Microeconomics - http://amzn.in/d/cZykZVK • Official series of playlists  Class 12 complete course( in 1 day ) - https://www.youtube.com/playlist?list=PLlg2Ec6t76gDDDqfx2OE88w45mo6sWf90  Class 11 complete course - https://www.youtube.com/playlist?list=PLlg2Ec6t76gBcbJQ_esKn3f_RLiiIwCex  Case study series - https://www.youtube.com/playlist?list=PLlg2Ec6t76gAsIavzSMlKWtZJkXrez3Sf • Our other channels  Accounts adda - https://www.youtube.com/channel/UC8oozlFrNYYprZlYLmdRtgg  Economics on your tips - https://www.youtube.com/channel/UCUpHeFrAvoqcdGgl_W83x6w • In order to promote us and help us grow - Paytm on – 7690041256 • For sending your wishes and greetings Address - Gaurav Jain ( 7690041256 ) Shop number 23 , Paliwal pipe fittings navjyoti road, Kaiserganj Ajmer ( Rajasthan ) Pincode - 305001 #business #class12 #bst -~-~~-~~~-~~-~- "How to prepare for business exam | Class 12 board exam | preparation |" https://www.youtube.com/watch?v=HaW4qGVoJMw -~-~~-~~~-~~-~-
Views: 244695 Mind your own business
MARKETING PRODUCT PACKAGING
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 19 garfield kitty
The Marketing Mix - The 4 P's of Marketing
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of the Marketing Mix, and the 4 P's of marketing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- The professional way to launch a product is to prepare a marketing mix strategy in line with the product or service we want to offer to customers. By default, the decisions we make regarding marketing mix will be as good as our understanding of the target market. If we’ve done quality research, the likelihood of coming up with a good marketing mix combination increases. Four major variables shape a company’s marketing mix. These variables are known as the Four Ps of Marketing. Focusing on: • Product • Price • Place • And Promotion This has proven to be an effective way to understand the decisions a company makes when it enters a market and competes in it. If a company understands the needs of its customers, it can create products that satisfy the clients’ expectations and contain the features they desire; it will offer these products at a price that corresponds to the target market’s willingness to spend, and it will offer them where the target market loves to shop. It will also build its brand communication in a language that speaks to the target market. Marketing Mix and the Four Ps is intuitive. Marketing managers should concentrate on these variables and tailor them regarding the target market they’ve chosen to pursue.
Views: 48218 365 Careers
Packaging and labeling in hindi
 
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Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 14094 study with chanchal
Why Your Packaging Is As Important As Your Product!
 
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In this video, we dive into why your packaging is as important as your product itself and the impacts it has on your business! // LIKED THIS VIDEO? YOU'LL LOVE OUR FREE E-BOOK! Make sure you download our free e-book, 5 COMMON MISTAKES TO AVOID WHEN BUYING PACKAGING SUPPLIES. You can find it here: http://bit.ly/2BwqMbw // DID YOU LIKE THIS VIDEO? If you liked this video, please give it a thumbs up and hit the subscribe button! This will help us grow and let us know that we should continue creating videos for our channel! // ABOUT US Established in 1965, Gateway Packaging is your gateway to a world of packaging supplies! The company has underpinned meaningful, long-term and mutually beneficial relationships, with strategic supply partners and an ever-increasing loyal business client base. Strategic alliances with some of the most highly reputed manufacturers of packaging consumables around the globe, coupled together with local ‘solutions-based’ application knowledge and extraordinary customer and product support, Gateway Packaging have become long-term supply partners to renown corporate retail giants, timber and steel fabrication and supply merchants, logistics and warehousing service providers, commodity manufacturers and large-scale distribution businesses. Gateway Packaging, Australian owned and operated, is committed to continuous improvement and adaptability and will remain true to the core values and mission, of providing a gateway of integrity for businesses, to a world of packaging solutions, products and services. Find out more about us via our website and social platforms! Links are below. // FOLLOW US ONLINE! Website: https://www.gatewaypackaging.com.au Facebook: https://www.facebook.com/gatewayptyltd/ LinkedIn: https://www.linkedin.com/company/gate... Twitter: https://twitter.com/gatewayptyltd Instagram: https://www.instagram.com/gatewaypack... // THANKS FOR WATCHING! If you have any feedback, please leave a comment below!
Views: 228 Gateway Packaging
How to package a food product for beginners
 
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How to package a food product for beginners. I give you some tips on packgaing like pricing and what works best when you are just starting! Food packaging is packaging for food. A package provides protection, tampering resistance, and special physical, chemical, or biological needs. It may bear a nutrition facts label and other information about food being offered for sale. JUST RELEASED: Cottage Food Business home based food business seminar! Everything you NEED to start your home based food business FOR ANY STATE! https://goo.gl/kK24NX Homebased Food Business Monthly Consulting https://goo.gl/WvNS4a Amazon Product Development Consulting https://goo.gl/ETu2bn Specialty Food Development 1 HOUR Consulting https://goo.gl/JHjAFd Food product Development Consulting https://goo.gl/GGgsyF Private Label Co Packer List https://goo.gl/geZQMa Sharesale Affiliate Program Earn money with your food blog, website https://goo.gl/rxTgHx Baked Goods CO Packer List https://goo.gl/nLytNQ California Gift Shops List https://goo.gl/mpWcCq Food Business Seminar https://goo.gl/Nrm5Ph Complete Guide To COTTAGE FOOD BUSINESS https://goo.gl/fnteB7 Small Business Hacks For start ups https://goo.gl/LrwBnH Start your own Business Book https://goo.gl/edqWL4 Website Design Food Business https://goo.gl/dsRKjJ Food packaging and boxes https://goo.gl/snLgkG Make your own Website SHOPIFY 14 day FREE TRIAL https://goo.gl/XMi8XH Design your own site Simple method WEEBLY free trial https://goo.gl/ZkceVJ Some of these links are affiliate links which means I could receive a commissions if you by a product from them. This helps me continue to make free videos to inform and educate thanks ! #businesscards Want over 400 videos and see new daily videos? Click here FREE SUBSCRIPTION: https://goo.gl/n7zTix
The Marketing Mix - Product distribution
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy discusses the distribution of a product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Product distribution is probably the most difficult step to set up among the 4 Ps. Well, it takes a lot of time and significant energy to build and optimize a distribution channel. And we have to consider several factors that will influence our decision. The best distribution channel is the one that: Delivers a product that customers want. Delivers a product where customers want it. And allows customers to have the product at the right time. A product must be positioned where its target customers are likely to find it. A great-looking store, with prepared sales personnel, and optimal product placing can have a huge impact on sales. Great distribution channels deliver products at the right time. Nobody likes it when an item is out of stock or when there is a long waiting period for its delivery. Companies want to be efficient with the inventory they keep as it represents a cost. An optimized logistics flow can be beneficial for both customers and producers.
Views: 13676 365 Careers
Marketing-Product Packaging & Qualification: I Saw You Coming.
 
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Qualifying customers and packaging value can be seen in this comedy sketch video (mild coarse language) Obviously exaggerated, but an important lesson in marketing strategy. View a blog post on this here: http://blog.australiansmallbusiness.net.au/2010/02/breaking-link-between-cost-and-price.html
Views: 202 Greg Chapman
How Products Packaging and Labeling is Important for Branding?
 
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Creative and beautifully designed product packaging and labeling attract customer to the brand. It adds extra value to the products through innovative designs and color. Along with customer attraction, it also protects products and keeps it fresh. Product labeling is the best source of brand awareness by incorporating brand identity and logo. It helps in marketing and branding by providing unique brand identity and stand out in the competitive market. For professional packaging and labeling materials in Dubai, please visit http://www.printmena.com/retail-packaging, and speak with us to assist you and make your product stand out in the market.
Views: 228 Printing World
Ch. 10 Product, Branding and Packaging Decisions
 
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From the book: Marketing by Grewal/Levy 2nd edition I DO NOT OWN THIS VIDEO IT BELONGS TO MCGRAWHILL Narrated powerpoints
Views: 12703 nobodys home
The Marketing Mix - Marketing Promotion
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the notion of promoting a product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Promotion is essentially the art of communicating a product’s benefits to customers and convincing them to acquire the product once, or ideally, a repeated number of times. There are three degrees of brand loyalty: Awareness Preference And Insistence Marketing communication revolves around the three. Customers must know a product exists. Once they do, we need to convince them it is better than competitor products so they can develop a preference. In the best-case scenario, customers who prefer the product will understand its features well, which will develop informational awareness, and that will make them able to explain its benefits to other customers. Continued purchasing of a product, brand insistence, is the goal of promotional communication. It occurs when customers link a product with their own lifestyle. The feeling of personal connection turns repeated customers into raving fans.
Views: 11883 365 Careers
The Marketing Mix - Pricing
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of Pricing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Pricing is the one variable a company can change overnight and see an immediate effect on revenues and profits. However, pricing decisions inconsistent with a firm’s competitive strategy can be dangerous, which is why companies should address the topic with much caution and attention. There are three important components we need to distinguish in this process. The amount a product costs to be produced, the price customers pay to buy the product, and the value they acquire from the product. If a company aims at cost leadership, then the focus will be costs (trying to keep them as low as possible). The company must offer a price slightly lower than the one offered by competitors. Conversely, if a firm’s strategy is differentiation, then the critical factor will be the value delivered to customers. Costs are not that important, as companies offering a differentiated product can charge more. So, pricing must be coherent with competitive strategy, although sometimes it is tempting to adjust prices to stimulate short-term gains of market share and increases of sales. Top-level managers have to stay focused on the big picture and make coherent decisions in line with the firm’s long-term strategy.
Views: 24796 365 Careers
Product Packaging for Success
 
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Want to learn more about eCommerce and start your own Amazon business? Click here to learn the strategies I used to build my business! http://bit.ly/2NNRrqb A lot of people overlook the importance of product packaging! When we first started selling on Amazon and looked at the competition, existing sellers gave little creative thought on how to present their products. We quickly gained momentum due to the fact that we didn’t overlook the importance of packaging. If your product is identical to E-V-E-R-Y-O-N-E else's, it becomes a commodity. Not only that, it will have lost a good chunk of its Unique Value Proposition. You can truly determine a product’s success when looking at its packaging. Hence, today’s video is so vital for you to check out. I’m diving into detail on all the things you need to watch out for when it comes to… you’ve guessed it - packaging. Connect with me on Social Media! Facebook: https://www.facebook.com/JamieDavidsonAMZ/ FB Group: https://www.facebook.com/groups/AMZInsiders/ Instagram: https://www.instagram.com/amzinsiders/ AMZ Insiders: https://amzinsiders.com/
How to Make Your Product Packaging Stand Out - Amazon FBA Case Study
 
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**Trying to figure out if Private Label is right for you? Check out my free email course to help you decide: http://eepurl.com/cFsMZP How to Make Your Product Packaging Stand Out - Amazon FBA Case Study Due to a mix up, my husband and I both recently bought a Himalayan Salt Lamp to go in my office. We both bought off Amazon, for similar prices, and I was shocked when I looked at the difference in packaging. The salt lamps themselves aren't that different, but the packaging gives one the impression of being high quality and special, while the other....doesn't. It definitely has got me thinking about what I can do to make my packaging stand out from the crowd. This can be tough because a competitors packaging isn't necessarily obvious, so unless you buy products from all your competitors, you likely don't know what you are competing with. So instead of worrying so much about what others are doing, focus on your idea client. How do you want them to feel when they get your product in the mail? If you're selling cabinet hardware, you probably don't care about presentation too much. Your client is going to rip open a bag and install the hardware. But if you're selling baby clothes, then you do want to create an impression on that new mom - hopefully one that has her coming back to your brand again and again and telling her friends about it as well. Here are the lamps that I used in this video for the curious: Salt Lamp with Great Packaging: https://amzn.to/2ttQBFF Salt Lamp with MEH Packaging: https://amzn.to/2tiyV0k You can watch the video on the website: http://thebootstrapboutique.com/product-packaging-case-study/ ‎ Website: http://www.thebootstrapboutique.com Email: [email protected] Twitter: http://www.twitter.com/megloftin Insta: http://www.instagram.com/thebootstrapboutique Affiliate links used.
Apple Marketing Strategies - Branding & Packaging
 
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Subscribe: https://www.youtube.com/channel/UCWIGSc93-igu0HJLWdcTe1w On this video, you will learn how Apple uses congruent Branding across the entire line of products and how the packaging plays a huge role in their overall marketing strategies. Share this video: https://youtu.be/9P_YMu4EzbE NEW VIDEOS: Every Thursdays On this video, Sebastian Alberti & Andy Singh share successful brands like Apple use market using a consist branding strategy that is replicated throughout their entire packaging. From two entrepreneurs that have grown two very successful agencies that are combined well on track to make seven figures. Subscribe and join us! Subscribe: https://www.youtube.com/channel/UCWIGSc93-igu0HJLWdcTe1w Send Us Your Love: Sebastian Alberti Level 1, Suite 22 797 Plenty Road, South Morang, VIC 3752, Australia. ** All video and audio content created by myself and or used with permission from the creator.
Views: 309 adtalk
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
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In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Creative and Genius Approaches to Product Packaging
 
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Seriously Creative and Genius Approaches to Product Packaging Designs Enjoy it ! Please Share & Subscribe my channel for more! Your comments & shares are welcomed and appreciated. Thank you !!! ツ Thumbnail @ 1:29 & 3:25 Music: 1. Song: Eveningland - Rev 2. Song: Eveningland - Nimbus
Views: 2319 Adriana Minadi
Starbucks Retail Branding & Packaging Strategy
 
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Starbucks are a mega force in the coffee world, having well over 11,500 shops worldwide. Their logo has become cemented into the modern high street- with multiple shops readily available in major cities such as London, Paris and New York. Although Starbucks clearly are the biggest grossing company in the restaurant sector of the coffee industry, they were missing a huge market in retail. With brands such as Nescafe and Kenco having the edge over Starbucks with their standard filtered coffee stacking the shelves of Tesco, Morrsions, Asda and Lidl. Starbucks decided to branch out to compete with these companies. Although they seeked help in doing so. That’s when they began their work with London’s famous Pearlfisher branding agency. Pearlfisher have previously worked with a number of easily recognisable and everyday brands, including the likes of Havana Club, Jim Beam, Cadbury and Innocent among more. What do the brands have in common on Pearlfishers roster? They are all trusted and therefor have become leaders in their market. In order to retrieve this trust you have to form a relationship with the customer over a period of time. For example Coca Cola are a company who have managed to gain a huge level of trust that they are in fact the company with the best Cola product in the world. They have done this by major investment into advertisements and celebrity endorsement. Even coming up with the idea of incorporating Santa Claus into their advertising, which stimulates the idea that Coca Cola is a trusted family brand. Having this sort of development into the image of the company will help them in sales opportunities, e.g. if an individual was told to pick up fizzy drinks when at the supermarket, when deciding what product to choose, it’s highly likely that the individual will gravitate towards Coca Cola, due to the trust that they see in the brand; “Millions of people can’t be wrong.” As you can see in the slideshow, Pearlfisher have chosen easy on the eye colours, nothing too bold to give Starbucks a classy natural look on the shelves. Opting to dedicate all your products to these particular colour pallets will over time give Starbucks a recognisable appearance to customers and leads – Due to the development and exposure of the Starbucks logo, Pearlfisher have decided to make the logo on the products stand out bold. To have an extended look at the ongoing work Pearlfisher has done for Starbucks, go to http://www.pearlfisher.com/work/starbucks/
Views: 562 Cara Persey
Packaging, labeling and branding (COM)
 
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Subject: Commerce Paper: Marketing management Module: Packaging, labeling and branding (COM) Content Writer: Dr. Kawal Gill; Ms. Bimal Deep Kaur
Views: 2087 Vidya-mitra
Marketing management #4p's #marketing mix , #product ,# branding,#packaging and # Labelling
 
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BST 003/05/20 Hi guys .... This video is all about the product from marketing mix part 1 incompleted because of disturbance so this is part 2 updated do see the part one and later this part two for better understanding this is from marketing management chapter class xii or puc (+2) for more videos scroll in my channel you will get all information of business studies Duration track 0.02:- Should be registered 0.32:- Having power to face challenge Advantages @ 1.00 1.08:- enable product differentiation 1.40:- competitors or any other person cannot copy so 2.58:- Different pricing 4.28 :- Easy of introduction of new product Advantage to help new customers @ 5.00 1) Help in product identification @ 5.08 2) Ensures quality @ 5.38 3) Status symbol @5.53 4) Customer attraction @ 6.10 2) Packaging @ 6.28 Art of designing and packaging the product is called packaging it is also known as silent sales sales man Levels of packaging @7.26 Primary level @ 8.05 eg match box Secondary level @8.38 eg paste Transport level @ 9.30 eg cardboard box of paste with 120 paste of 10rs each ( Please don't make mistake here note) Advantages of packaging @ 10.40 1) Packaging protects the product from damage @10.52.. 2) Raise in standards @ 11.04 3) self service outlets @ 11.08 4) Innovation of opportunity @ 11.15 5) product differentiation @ 11.50 ...... Labelling @ 12.01 Labelling means putting identification marks on the product @12.10 Information and other details o product @ 12.40 .......... Advantages @ 13.00 1) Identification of the product @13.10. 2) Describe the product content @13.48 3) Grading of the product @13.59 4) promotion of product @ 14.26 5) providing information required by law @ 14.50 (very important) Cut because of important call sorry for the inconveniences Editing app has been damaged so the update is been so late so only this mess and all is happening this had happened only for marketing management I'm working on it will do needful at the earliest Hope you are understanding what ever is been highlighted Your suggestions are heartly welcomed I will personally watch all your comments and if any good ideas are expressed I will try to implement it as well Email me to [email protected] This are the famous videos of my channel https://youtu.be/7upB9d65jVs https://youtu.be/1YuQYfFE9Y8 For contact on Facebook https://www.facebook.com/mohammedrazzack.raffeeq.5 And my Instagram link https://www.instagram.com/asc_razz_ips/saved/ Also follow on Exhortic educators of Insta page Personal contact nos 7406180098 (call) no WhatsApp for WhatsApp u need to call and ask for the nos Please call before 10.30 pm if call is not received I will call you back when I am free Thank you
How Important is Product Packaging?
 
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Packaging is also a product first impression to the customer. As the customer has many options in the market for just one product, it is very necessary to make the packaging so unique and eye catching that the customer gets drawn away towards it easily.https://www.thecustomboxes.com/product-boxes/
Views: 119 Coleman David
BRANDING AND PACKAGING IN MARKETING (BBA/MBA)
 
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Hlo guys. In this video we will study about Branding and packaing and many things like- brand name, brand mark, trade mark, advantage of branding, function of packaging Please subscribe, comment , like, share and support me.
Views: 470 ideal notes
PRODUCT BRANDING,PACKAGING & LABELLING|MARKETING|
 
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Brief explanation to Product Branding,Packaging & Labelling by Shubam Bhat
Views: 541 Rocky Bhat
Promotional Marketing Products: Sales Packaging Inc.
 
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Sales Packaging Inc. provides our clients promotional marketing products including custom binders, boxes, index tabs, pocket folders, ad specialties, multimedia packaging and much more. However, what our clients value most is our knowledge and experience in matching the right product(s) for their needs. Please call on us for all of your marketing collateral and packaging needs. From custom binders for your business or custom boxes for promotional materials...if you can dream it, we can make it happen. Visit us at http://www.salespack.com or call 800.654.6660
Views: 6857 SalesPackaging
Introduction to Marketing: The Importance of Product, Price, Place, & Promotion | Episode 118
 
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Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 Marketing is everything involved in creating, communicating, and delivering value to customers, clients, and even society. Marketing is involved in everything from the market research that goes into determining what products consumers are looking for, to the message that is transmitted to consumers to inform them about a product and even persuade them to purchase it. In between those stages, marketing also plays a prominent role in determining how the product should look, designing the packaging that will enclose the product, deciding whether to sell the product through traditional retailers or entirely online, and establishing a price point that is not only attractive to consumers but allows gives the business the opportunity to be profitable. Now when most people think of marketing they often think of advertising, which is completely understandable given we are are constantly exposed to advertisements at home, at the office, and even during our commutes. Although advertising is a component of marketing it certainly does not explain the entire subject. In fact, advertising is simply one of the four different types of promotion, and promotion is one of the four main elements of marketing. So you can see that advertising, like the other marketing elements, merely plays a role in helping businesses create, communicate, and deliver a single unified message to potential customers. So how does a businesses create, communicate, and deliver value to its customers? Although there are many variables at work, a business can increase the probability of success by creating an effective and consistent marketing mix. Often referred to as the 4 P's, the market mix is a collection of four elements that outline the strategy for how a business intends to reach its customers. These four elements include product, place, promotion, and price. The product includes the tangible product or intangible service that will be used to fulfill a customer need or want. The features of a product, its physical form, packaging, warranties, and even after-sale service are all included under the product strategy. Place includes how a business intends to get products from the location they are produced to where they can ultimately be consumed by consumers. Place is often referred to as distribution since we are dealing with logistics. However, place not only includes the physical distribution of the product but also the channel through which it will be sold. Promotion involves establishing the most effective method for communicating with its customers about the various products that it sells. Promotion is primarily meant to communicate, inform, and persuade. An effective promotion strategy, like the other marketing mix elements, depends upon a businesses knowledge of its target customer. This knowledge allows a business to select the best way to communicate with its core audience and ultimately increase the success of its communications. The last element of the market mix is price. Price is the easiest marketing mix element to alter from a technical sense, however it is the most difficult thing to change. The reason is that altering the price of a product affects what consumers pay for that product, and a business can only charge as much as the market is willing to pay for a product. Technically a business can charge whatever price it wants, but that does not mean that consumers have to pay that price. Like the other marketing mix elements, price can send a message to consumers. For example, many believe that maintaining low prices is the best method to attract consumers. Although this can be an effective pricing strategy for certain items, it can also confuse consumers. For example, Tiffany & Co. sells expensive jewelry and is known for high quality and is one of the most recognizable brands. Because Tiffany & Co is known for quality and maybe even exclusivity, it wouldn't benefit from a low price point. Dealing with the psychological aspect of pricing, consumers tend to view less expensive items as cheap in quality compared to their more expensive counterparts. Although this doesn't always hold to be true, businesses are very aware of the impact that price can have on the perceptions of consumers.
Packaging Design Process - The Creative Brief and Marketing Research
 
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How does Catalpha create packaging design that sells? We start by learning all we can about your product. The Packaging Design Process - Step 4: The Creative Brief and Marketing Research
Packaging, labeling and branding (COM)
 
25:10
Subject : Commerce Paper : Marketing Management
Views: 1738 Vidya-mitra
How to Price a Food product How to Package at the Best Price
 
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Sign up to MARKETING FOOD ONLINE NEWSLETTER AND GET 10% OFF ANY OF OUR SERVICES / PRODUCTS! https://goo.gl/v4gtX1 How to Price a Food product How to Package at the Best Price ? This video I talk about the ways to figure what and how to price your products ? I show you the most cost effective method to price your food product How to start a Food Business Private Labeling Food FBA resource Where to find food ingredients . This is a website I use to find many supplies for my food business and wanted to share with you guys ! I have personally used this company for over 10 years from the days when I ran my own Bakery/Deli to now running my online food business GREAT site and great source THIS IS THE ULTIMATE GUIDE FOR RESOURCES NEARLY 30 SITES I PERSONALLY USE OR RECCONED FOR ANY FOOD STARTUP I BROUGHT TOGETHER 10 YEARS OF EXPERIENCE WITH THESE COMPANIES AND NOW BRING THEM ALL TOGETHER IN THIS VALUABLE VIDEO FOR YOU ! $199.99 AND YOU GET 3 FULL MONTHS OF EMAIL CONSULTING ! AS WELL TO HELP YOU SUCCEED IN STARTING YOUR FOOD BUSINESS ! never before I have done this type of video with tips, ideas and the websites I trusted for nearly 10 years GET YOUR VIDEO HERE !! https://marketing-food-online.myshopify.com/products/the-ultimate-resource-guide-over-25-sites-10-years-of-experience-3-months-consulting-free THANK YOU FOR THE SUPPORT DISCOUNT: YOU GET 50% OFF "THE ULTIMATE GUIDE RESOURCE WITH 3 MONTHS EMAIL CONSULTING FREE" THE 50% DISCOUNT WILL DEDUCT AT CHECKOUT NO COUPON CODE NEEDED THANKS AND HOPE TO CONSULT WITH YOU !!!! https://marketing-food-online.myshopify.com/products/the-ultimate-resource-guide-over-25-sites-10-years-of-experience-3-months-consulting-free Using a Co-Packer to make your food product https://youtu.be/2sRLDCoeZWc Make $50,000.00 A year From Home Food Business in FLORIDA https://youtu.be/sa5L8L9Ah7E How to sell your products TO Amazon pros cons this is one GREAT way to grow but.... https://youtu.be/gDWuMSxi_XU Private labeling What is a co Packer series Using their recipes do I have to have one https://youtu.be/mK8Gd9SCMvs Number 1 tip that will save you money HOW TO SHIP FOR LESS A MUST SEE https://youtu.be/l17noypExW4 Amazon fba food online export private label international selling https://youtu.be/BMv6tLvtS6s How to make money Selling Gluten Free Food Online https://youtu.be/3GkwzceBPjU Buying food online to resell Why Alibaba may not be the best way! https://youtu.be/hLsxjkIevP4 #ebay #amazon #sellingfood #etsy How to Sell on Amazon 4 ways to Promote your products and Sell more https://youtu.be/MJ4phZYC4aE\ Selling Food on Amazon Packaging Requirements 9 Steps for sell food on Amazon https://youtu.be/V09E4vwWzPY CHECKOUT MY NEW SHOPIFY STORE LOADED WITH SERVICES AND CONSULTING PACKAGES TO HELP YOU JUMP START YOU DREAM OF STARTING A FOOD BUSINESS ! I OFFER RESOURCES, CONSULTING BY THE MONTH, AND MORE ! https://marketing-food-online.myshopify.com/collections/all #etsy #amzonfba #smallbiz #sellingonline THANK YOU FOR THE SUPPORT DISCOUNT: YOU GET 50% OFF "THE ULTIMATE GUIDE RESOURCE WITH 3 MONTHS EMAIL CONSULTING FREE" THE 50% DISCOUNT WILL DEDUCT AT CHECKOUT NO COUPON CODE NEEDED THANKS AND HOPE TO CONSULT WITH YOU !!!! https://marketing-food-online.myshopify.com/products/the-ultimate-resource-guide-over-25-sites-10-years-of-experience-3-months-consulting-free I just released our New Ultimate Guide Video showing you all the websites we deal with and what they can do for you and your food product! This will CUT DOWN YOUR TIME FOR SEARCHING ONLINE FOR PACKAGING, LABELS, AND MANY MORE RESOURCES THESE ARE COMPANIES I HAVE DEALT WITH FOR OVER 10 YEARS ! YOU CAN GET YOUR DIGITAL DOWNLOAD VIDEO HERE FOR JUST $59.99 A HUGE TIME SAVER AND MONEY SAVER BRINGING YOU ALL MY RESOURCES ! https://marketing-food-online.myshopify.com/products/the-ultimate-resource-guide-over-25-sites-10-years-of-experience-3-months-consulting-free Great Profits in GLUTEN free product bundles https://youtu.be/DT1-fuNeY4I How to sell and profit SUPER FOODS https://youtu.be/npVVbk_T704 Consulting One on One with me ! https://marketing-food-online.myshopify.com/products/consulting-email-1-month-subscription ULTIMATE resource 25 sites and 10 years experience $59.99/ 3 months consulting free https://marketing-food-online.myshopify.com/products/the-ultimate-resource-guide-over-25-sites-10-years-of-experience-3-months-consulting-free 6 Months consulting https://marketing-food-online.myshopify.com/collections/consulting-marketing-food-online-monthly-consulting-packages/products/marketing-food-online-consulting-6-months What is a FOOD BROKER and how they help https://youtu.be/7yu15CVmw_M Make $50,000 a year from home FLORIDA cottage food law https://youtu.be/sa5L8L9Ah7E #startingabusiness #howtostartafoodbusiness #howtostartafoodbusiness #food #businesscards Want over 400 videos and see new daily videos? Click here FREE SUBSCRIPTION: https://goo.gl/n7zTix
Views: 2553 Marketing Food Online
How to Create Product Packaging | Process Vibes
 
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In this episode of Process Vibes, co-founder and creative director Andres Izquieta, shows how product packaging (for Menlo Club and Menlo House) is conceptualized and iterated, from beginning concept to a final design ready to go to sampling. Process Vibes is a series by Andres Izquieta & Menlo House exploring the creative process behind different aspects of fashion, from design to merchandising to production to marketing. Andres Izquieta is the co-founder, co-CEO and creative director of Five Four Group. They are the owners of retail platforms Menlo House and Menlo Club, and fashion brands Five Four, New Republic by Mark McNairy, Grand Athletic Club and Oshenta. Andres is also a co-owner of streetwear brand Young & Reckless, and a vegan restaurant chain, Fala Bar. His fashion brands have collectively been sold at over 5,000 points of retail worldwide, alongside a global direct to consumer business that has been an innovator in the online retail space for over half a decade. To date, his fashion businesses have generated hundreds of millions of dollars in revenue. SUBSCRIBE to get access to exclusive behind the scenes coverage of all creative processes relating to fashion, from design to merchandising to production to marketing. → http://bit.ly/SubscribeToAndres COMMENT below on any questions relating to the creative process, and or other videos you'd like to see revolving around any other processes within fashion. Be part of the journey via the Menlo Club → http://bit.ly/JoinMenloClub Shop the latest fashion trends at the Menlo House → https://www.themenlohouse.com/ FOLLOW Andres Izquieta's Journey via Instagram → http://instagram.com/andresizquieta
Views: 157 Andres Izquieta
The Marketing Mix - The dynamic nature of the 4 P's
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of the Marketing Mix, and the 4 P's of marketing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- The only way a marketing plan can succeed is if the four Ps are aligned and work in unison. Their role is to implement the strategic direction that top management has chosen. However, if one of the four Ps is not in sync with the others, the entire plan becomes compromised. Imagine you are a marketing manager in a company that produces air conditioners. Your R&D team has just let you know they have come up with an amazing breakthrough – they have created an air conditioner that uses 50% less energy than any other air conditioner in the marketplace. Until this moment, your company’s strategy has been cost leadership, but this new finding allows you to create a differentiated product! So, what are you going to do? Tell the R&D team their amazing breakthrough is not in line with the firm’s strategy? Even though it might win the firm market share and allow it to charge more for its products, and marketing studies indicate potential improvements of profitability? Or perhaps, you could readjust the four Ps plan to correspond to a differentiated product that is going to cost more, will be sold by premium resellers, and will need an extensive advertising campaign… The second scenario sounds better, right? The 4 Ps can be readjusted and needs to be readjusted when one of the Ps changes. Think of the Ps as an ecosystem that must adapt to a changing environment. If one component changes, all four must evolve and adapt accordingly.
Views: 14907 365 Careers
Product Packaging - Bridgeclimb
 
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One key consideration in your marketing plan is how to "Package and Present" your product or service. The right decision here can make all the difference. Learn how this company took something that already exists, that they didn't own, and turned it into a multi-million dollar business.
Views: 1156 Mark Fox
The Product Mix | Hindi | Marketing topics
 
05:56
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 51257 Intellectual Indies
Packaging, Branding, & Marketing Heavyweights
 
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OUR MISSION TO TRANSFORM AND EMPOWER THE CANNABIS INDUSTRY, ONE BRAND AT A TIME.
MARKETING PRODUCT PACKAGING
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 28 garfield kitty
The 7P's in Marketing mix
 
03:21
-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 3073 enchie tobias
How to label your food product does it matter how fancy the packaging is
 
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Sign up to MARKETING FOOD ONLINE NEWSLETTER AND GET 10% OFF ANY OF OUR SERVICES / PRODUCTS! https://goo.gl/v4gtX1 How to label your food product does it matter how fancy the packaging is many times new food producers see the many styles of packaging in stores and desire to have the box, bag or whatever your using to pack your product and think that it has to be fancy or professional made when a simple "good looking label" and packaging will do just fine ! Using a Co-Packer to make your food product https://youtu.be/2sRLDCoeZWc Make $50,000.00 A year From Home Food Business in FLORIDA https://youtu.be/sa5L8L9Ah7E How to make money Selling Gluten Free Food Online https://youtu.be/3GkwzceBPjU Buying food online to resell Why Alibaba may not be the best way! https://youtu.be/hLsxjkIevP4 #ebay #amazon #sellingfood #etsy How to Sell on Amazon 4 ways to Promote your products and Sell more https://youtu.be/MJ4phZYC4aE Selling Food on Amazon Packaging Requirements 9 Steps for sell food on Amazon https://youtu.be/V09E4vwWzPY #etsy #amzonfba #smallbiz #sellingonline How to sell your products TO Amazon pros cons this is one GREAT way to grow but.... https://youtu.be/gDWuMSxi_XU Private labeling What is a co Packer series Using their recipes do I have to have one https://youtu.be/mK8Gd9SCMvs Number 1 tip that will save you money HOW TO SHIP FOR LESS A MUST SEE https://youtu.be/l17noypExW4 Amazon fba food online export private label international selling https://youtu.be/BMv6tLvtS6s THANK YOU FOR THE SUPPORT DISCOUNT: YOU GET 50% OFF "THE ULTIMATE GUIDE RESOURCE WITH 3 MONTHS EMAIL CONSULTING FREE" THE 50% DISCOUNT WILL DEDUCT AT CHECKOUT NO COUPON CODE NEEDED THANKS AND HOPE TO CONSULT WITH YOU !!!! https://marketing-food-online.myshopify.com/products/the-ultimate-resource-guide-over-25-sites-10-years-of-experience-3-months-consulting-free Great Profits in GLUTEN free product bundles https://youtu.be/DT1-fuNeY4I How to sell and profit SUPER FOODS https://youtu.be/npVVbk_T704 Consulting One on One with me ! https://marketing-food-online.myshopify.com/products/consulting-email-1-month-subscription ULTIMATE resource 25 sites and 10 years experience $59.99/ 3 months consulting free https://marketing-food-online.myshopify.com/products/the-ultimate-resource-guide-over-25-sites-10-years-of-experience-3-months-consulting-free 6 Months consulting https://marketing-food-online.myshopify.com/collections/consulting-marketing-food-online-monthly-consulting-packages/products/marketing-food-online-consulting-6-months What is a FOOD BROKER and how they help https://youtu.be/7yu15CVmw_M Make $50,000 a year from home FLORIDA cottage food law https://youtu.be/sa5L8L9Ah7E MY NEW BOOK COTTAGE FOOD LAW SERIES FLORIDA THIS PAPER BACK IS LOADED WITH Table of Contents: Chapter 1 What is a “Cottage Kitchen?” Chapter 2 Florida’s Laws and Current Rules Chapter 3 What Foods are Allowed/ Not Allowed? Chapter 4 Where Can I sell what I make Chapter 5 Should I make a website? Chapter 6 What are Cottage Kitchen Limitations? Chapter 7 Business Side / Licensing/ Legal / Insurance Chapter 8 Proper labeling what is required not required Chapter 9 Resources/ Websites/ Supplies and More! Chapter 10 Notes /Section to make Notes I CREATED THIS BOOK TO SAVE YOU TIME, MONEY AND BRING THE RESOURCES YOU NEED TO GET STARTED IN FLORIDA IN THE PALM OF YOUR HANDS IF YOU WANT TO EARN UP TO $50,000 MAKING FOOD FROM HOME THIS BOOK WILL SHOW YOU HOW! MY GOAL WAS TO BRING VALUE TO YOU AND TO THE POINT INFORMATION ! CLICK HERE TO GET YOUR COPY : https://www.amazon.com/dp/1976968151 #startingabusiness #howtostartafoodbusiness #howtostartafoodbusiness #food #businesscards Want over 400 videos and see new daily videos? Click here FREE SUBSCRIPTION: https://goo.gl/n7zTix