US SNEAKER PAWN
SOURCE: AP TELEVISION
RESTRICTIONS: HORIZONS CLIENTS AND AP LIFESTYLE, HEALTH AND TECHNOLOGY CLIENTS ONLY
New York - January 12, 2015
1. Mid Chase Reed and father Troy Reed in front of wall of sneakers
2. Tilt down sneakers on wall in shop
3. SOUNDBITE: (English) Chase Reed, 16-year-old co-owner of Sneaker Pawn:
"At the time I was getting into sneakers it was the peak of the sneaker game so we would go to every store and buy 40 pairs and come back to New York. My father would take me on trips right after school on Friday and go straight down South. We would go down the highway picking up sneakers in the morning, at eight in the morning, until twelve at night."
4. Wide of Chase taking sneakers out of box
5. Tilt down of Chase holding up sneaker
6. SOUNDBITE: (English) Chase Reed, 16-year-old co-owner of Sneaker Pawn:
"He would give me money for the sneakers that I had and I would go out and spend even more money, but later on come to give it back to him. And that was like well, I'm basically pawning my sneakers to my father, so now, it's like alright, there's this sneaker store, let's go, this first sneaker pawn shop in the world, so that's where the idea came about."
7. Mid tracking of Chase and Troy walking along wall with sneakers
8. Reverse tracking of Chase and Troy walking along wall with sneakers
9. SOUNDBITE: (English) Troy Reed, father and co-owner of Sneaker Pawn:
"Sneaker Pawn is the world's first sneaker pawn shop. It's the only place where you can actually come bring your sneakers like they're jewellery and pawn them the same exact way."
10. Mid tilt up of sneakers on wall
11. Close of price tag
12. SOUNDBITE: (English) Troy Reed, father and co-owner of Sneaker Pawn:
"A customer comes inside of the door here at Sneaker Pawn and they bring a really good sneaker. We give them $100 for that sneaker. They have 60 days to come back and get that sneaker, but every 30 days they have to pay a storage fee of $30. Once they pay that storage fee that buys them another 30 days. So, say for instance that 60 days is up, and they don't have the money, all I ask them to do is come in and pay $30 and that will buy them some more time. At the end of the day, we don't want to keep nobody's sneakers because that same person that's pawning sneakers is the same person that's going to buy a sneaker from us."
13. Mid of Nike Doernbecher shoes on wall
14. Close of Nike Doernbecher shoes
15. SOUNDBITE: (English) Troy Reed, father and co-owner of Sneaker Pawn:
"This is a Doernbecher, right, that just came in the door. And it's a sneaker that a customer brought in this weekend and that was like 'I need to pay my rent'. Now this is a $900 sneaker and he needs to pay his rent, so he actually has this sitting in his closet that now he can go to store and don't get $900 but at least get half of that to now pay his rent."
16. Mid pan left to a LeBron James Crown Jewel sneaker
17. SOUNDBITE: (English) Troy Reed, father and co-owner of Sneaker Pawn:
"You have the LeBron James Crown Jewels. This is a US$1,260 shoe selling in our store. This shoe actually goes for US$1,500, so it's on sale inside of Sneaker Pawn."
18. Mid of Chase holding sneaker
19. SOUNDBITE: (English) Chase Reed, 16-year-old co-owner of Sneaker Pawn:
"This is just my favourite sneaker because of the design, the design, the strap, the material, the comfort. Usually Air Force One's are not the most comfortable sneaker, however, this one is. And this sneaker came out for $280 and now goes for $500."
20. Close of Chase showing sneaker
21. Tight of sneaker
22. SOUNDBITE: (English) Chaise Mack, 14-year-old customer:
"I just love sneakers, just simple."
Reporter: "What do you think of this store?"
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