WELCOME to 2018!!! All of us at NewPoint Media Group are excited to share what 2018 has to offer to the new home industry with BOTH of our brand marketing options. New Homes & Ideas and New Home Guide, we are the "Power of ONE" ensuring that our clients are positioned to dominate their exposure in the Triangle market. What does this mean exactly?
New Homes & Ideas is a long time, award-winning magazine with one of strongest social media followings in the industry, providing lifestyle editorial, social engagement, and outstanding analytics. This upscale, beautiful coffee table publication provides longer shelf life and readership than any other home publication of its kind. The digital component of New Homes & Ideas holds the most extensive digital partnerships that push out your listing information to drive optimal click through and lead generation.
New Home Guide will continue to offer our print resource guide providing quick information at your fingertips that is new home search specific. Digitally, NewHomeGuide.com continues to be one of the most nationally recognized brands in our industry, investing in SEO and SEM, so you don't have to. We offer consumers a simple, targeted search assuring the leads that arrive at your door are qualified. New Home Guide NOW offers a targeted, data-driven Direct Mail program that makes reaching your most qualified buyers a simple, turnkey process. Allowing us to do all the work, while you get all the results!
By combining these two offerings together into a bundled marketing platform, we can offer our clients the best of both worlds with an educated understanding of what drives the consumer. Multi-channel campaigns realize a 24% greater ROI, which is why we are passionate about continuing to print and invest in both sought-after brands. We offer bundled packages at affordable rates positioning our clients to dominate their exposure with "the power of one". We are pleased to have the opportunity to present this greatly discounted offering, providing you with a larger marketing footprint, driving more qualified leads, and delivering you the highest return on your investment in the business.
Here are a few highlights of the New Homes & Ideas offering:
55,000 magazines printed per issue on average
1200+ distribution locations throughout the Triangle
98% audited consumer pick up rate
Editorial features such as Home Design, Decor, Remodeling, Housing & Lifestyle Trends, Green Living, etc.
Content pushed to over 200 Web Partners such as Google Real Estate, AOL Real Estate, Home Finder, Realtor.com, Move.com
NHSPro Realtor Outreach Program, directly targeting over 4,000 local Realtors that opted to receive weekly event & inventory updates
Weekly Videos featuring advertising communities, paid digital campaigns with google analytics
LOCAL and National Engagement on 8 Social Media Channels with digital and video campaign spend enhancements, pushing SEO and advertiser engagement through Facebook, Twitter, Instagram, and more
Here are a few highlights of the New Home Guide offering:
15,000 magazines distributed and DIRECT MAILED per month on average
Over 300 distribution locations throughout the Triangle, including Real Estate offices and grocery stores
Call Tracking & Recording, Proprietary Text Lead Platform
Data-driven Direct Mail Program directly targeting buyers within that 30-120 day purchasing window
Special Sections for Townhomes, Active Adult, Luxury, Custom Builders and Golf for easy search
Direct Web Leads, Prospect Leads, Site Referrals
Digital Enhancements- Matterport with 3D imaging coming soon!
Detailed Lead Reporting
National Engagement through Facebook, Instagram, Twitter, YouTube, and LinkedIn