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Girl with Daisy and Atomic Bomb Explosion (1964) - Lyndon B. Johnson Campaign Ad

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Infamous Lyndon B. Johnson presidential campaign advertisement featuring a girl with a daisy and an atomic explosion from 1964.
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Text Comments (128)
duccio (26 days ago)
I don't think it is entirely fair to claim that this commercial was 'fear mongering.' Rather it was playing to fears that already existed and were not entirely irrational: the 1964 election came just two years after the Cuban Missile Crisis, when the world came to the brink of nuclear war. It's easy to forget how real this terror was. Moreover, Johnson was not entirely wrong in portraying his opponent as dangerous and reckless: Goldwater was an even more militant Cold Warrior than Kennedy, and had argued - among other things - that generals had the authority to deploy nuclear weapons without presidential authorisation. Goldwater advocated aggressive anti-Communist tactics worldwide, including the use of nuclear weapons in South East Asia.  If this advertisement created a stir, it is because it played to anxieties voters already had, and their prior misgivings about Goldwater. In the end, it played only once, on September 7 1964. Most voters never saw it.
Fish buddy (3 months ago)
This shit killed me in class.
RW4X4X3006 (5 months ago)
A VOTE FOR BARRY GOLDWATER IS A VOTE FOR WAR! Well, America voted for Lyndon Baines Johnson and we got a fuckin war. Fuck ALL democrats.
Danny Jeong (7 months ago)
you will be missed emily
Danny Jeong (7 months ago)
rest in pieces
W Miller (7 months ago)
0:25 *OH SH*T BOIS*
Megan Risman (8 months ago)
I thought this was a meme.
I'm here because of my US history class.
Hernia (11 months ago)
Love this!!
100marymich (11 months ago)
That very vile and despicable unlawful Vietnam War monger, Lyndon Johnson, tried to paint Barry Goldwater as a monster who would destroy the world with an Atom Bomb. If Goldwater had become POTUS the world today might have been a better place.
irena dubrovna (1 year ago)
Is that really her voice? Kids hate math.
James Sumner (1 year ago)
Or die
AltRight Serbia (1 year ago)
This commercial is gay as fuck.
JAY MORGENTHAL (1 year ago)
EXTREMISM IN THE DEFENSE OF LIBERTY IS NO VICE". the words of Goldwater during the 1964 Repub convention.. as close to a fascist statement that any pres candidate every made.. give me a break!.. what ever LBJ was or was not, he was no John Birch Society wing nut.
itsthatfox (1 year ago)
The scary thing is that she's probably dead now...
Euler Cardoso (7 months ago)
No, she's not! Look after "Monique Luiz" at wikipedia.
John Hassay (1 year ago)
shout out to 'fire and fury'
Noelle M (1 year ago)
I can't
PuffMapper (1 year ago)
This is terrifying as shit. The Republicans didn't stand a chance after this came out.If I was Barry Goldwater on the one day this ad aired, I would've just dropped out and gotten some random guy off the street to run in my place.
Guess I know who I need to vote for
high level threat (1 year ago)
this is a horrible ad to watch in the late 60
Andrew Powell (1 year ago)
If only modern horror movies had this much imagination.
456 South Texas (1 year ago)
ww3 Is near
hezbollah95818 (1 year ago)
yet they had no problem killing Japanese children...
OniBaba (1 year ago)
Lyndon Johnson ran in 1964. Hiroshima was in 1945. Japan-US relationships improved since then.
Rale Raka (2 years ago)
when this footage was taken, Lyndon had only one serious opponent, maybe stronger than him --- and that opponent from 1964 was publicly advocating attacking USSR with nuclear bombs . Lyndon Johnson was publicly opposing using nuclear weapon by any means . IMHO at the moment he was making this advertisement, Lyndon was probably much weaker than his opponent , but eventually won the elections
i don't know if anybody heard it well, the girl counts 3 times a 6, she says 666, theres your secret message
Joshua H (1 year ago)
She says 1 2 3 4 7 6 6 8 9
Sinuev1 (2 years ago)
This is basically a modern day presidential campaign ad, - just replace Lynden Johnson's name with Hillary, and remove the reference to "god's children", and it's a ready made Anti-Trump ad. I have no love for Trump, but holy shit, some of these morons are legitimately scared that he's going to throw a temper tantrum, scream "you're fired", and launch the nukes that start WWIII.
Der Pferdehuführer (1 year ago)
Actually it's the bernouts that made those sorts of ads/hitpieces on Clinton. No reps needed, savaged by their own side! http://www.thedailybeast.com/face-it-a-vote-for-hillary-clinton-is-a-vote-for-war http://www.huffingtonpost.com/bruce-fein/a-vote-for-hillary-clinto_b_11879812.html http://www.nj.com/opinion/index.ssf/2016/10/stein_and_zhirinovsky_agree_a_vote_for_hillary_cli.html http://www.charismanews.com/opinion/60848-let-s-be-clear-a-vote-for-warmonger-hillary-clinton-is-a-vote-for-world-war-3 http://www.nairaland.com/3155407/vote-clinton-vote-war-interview ......I personally thought it strange at first the GOP _didn't_ ever hit her own her failed policies, but when I started paying more attention to the Berners it made a lot of sense. Why upset a grand attack vector by making it a partisan mudthrowing contest? Let'em own that portion of the battlefield all they want!
Carmelo pearman (2 years ago)
+Sinuev1 fair point
William Porter (2 years ago)
Really? The secretary of state reduced Lybia to a failed state and threatened war on Iran? Damn - she had more power than any other Sec. of State. Putin is vile. He's had his old rivals killed in in England and more recently, the US.
Sinuev1 (2 years ago)
+Scott Nicklous That's not the point I was making. The point is, you don't see anyone from the Trump campaign spreading hyperbolic fear mongering over the prospect of Hillary getting her hands on the launch codes. I've heard several Hillary/Bernie supporters first hand claim that Trump will start WWIII, and have seen campaign commercials for Hillary which echo that sentiment - tapping into that fear. I don't like Trump, but for fuck's sake, but I can't bring myself to see him as anything other than what he is. He's a businessman. A salesman. He's doing what he does best - and that is building and selling a brand, and that brand is Trump. Anyone who actually thinks he's going to approach foreign relations the same way in which he approaches the media is a fucking lunatic.
Scott Nicklous (2 years ago)
Other way around - Hillary is the closet-neocon who threatened to obliterate Iran, who reduced Lybia to a failed state, and who compared Putin to Hitler. SHE's the dangerous one!
Joshua Russell (2 years ago)
Am I the only one that thinks this video is hilarious?
Jacob Rindfleisch (11 months ago)
TheGoldenDragon (2 years ago)
Nope. It is hilarious. Fear mongering bs.
kondzio. witam (2 years ago)
ok.... WTF
Sims (2 years ago)
an unusual artistic sensibility for a political ad lol
alexgamer 155 (2 years ago)
This is one of the dumbest campaign ads I have ever seen only an idiot would be convinced by this which explains why so many were convinced by this
Kodama28 (2 years ago)
barry goldwater was a complete fucking moron lbj won re-election because he was a good president.
hector hernandez (2 years ago)
The media feeds us garbage and exaggerates the danger of our enemies and then we elect a president who will protect us from the enemies we have created. Don't you love this game in which in order to win innocent people suffer and die? Ideologies and beliefs which includes patriotism divide us. And another thing going on is this damn greed which changes us from a caring person who thinks about others to someone who thinks of himself and his possessions before the well-being of our world. Aren't we all the same? We're human beings and we need security and to feel safe, but government prays on this need to keep this ball of corruption rolling down destroying the world. If truth is on your side, you can stand up and look at people in the eyes and go to sleep like a baby. How do most politicians live with themselves!
hector hernandez (2 years ago)
The media feeds us garbage and exaggerates the danger of our enemies and then we elect a president who will protect us from the enemies we have created. Don't you love this game in which in order to win innocent people suffer and die? Ideologies and beliefs which includes patriotism divide us. And another thing going on is this damn greed which changes us from a caring person who thinks about others to someone who thinks of himself and his possessions before the well-being of our world. Aren't we all the same? We're human beings and we need security and to feel safe, but government prays on this need to keep this ball of corruption rolling down destroying the world. If truth is on your side, you can stand up and look at people in the eyes and go to sleep like a baby. How do most politicians live with themselves!
ieetsababies (2 years ago)
Tony C (2 years ago)
And candidates today get accused of fear mongering. This is how it's done.
joe smith (1 year ago)
whoa Tony you must be some kind of prophet
weallbfree (2 years ago)
This ad sure was disturbing, but interestingly, for the rest of the Cold War, Republicans won because they were able to point to the Democrats and say, "If you elect them, this will happen to you." I wasn't born yet during LBJ but I distinctly remember 1980,1984,1988 very similar attitudes. LBJ won that election in a landslide because this ad was just two years after the Cuban Missle Crisis so this type of thing was on every Americans' mind. He pointed out the uncertainty of Goldwater which in retrospect was a mistake.
bad hat (2 years ago)
wish you knew what you were talking about... this ad only ran once and it tied Goldwater to an atomic war because he had been endorsing dropping atomic bombs on North Vietnam in 1963 "Fifty years on, the most famous, or notorious, political attack ad in U.S. history hasn't lost its explosive punch.For nearly 30 seconds, a freckled, brown-eyed girl — unmistakably a redhead even though the scene is in black and white — counts as she plucks petals from a daisy on an idyllic August day in New York City's Highbridge Park.When she gets to 10, a chilling voice-over countdown begins. The frame freezes and the camera zooms into a close-up of the child's eye. As the countdown hits zero, a nuclear bomb detonates with a mushroom cloud."These are the stakes," says President Lyndon Johnson. "To make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die."A narrator implores voters to support ­Johnson on Election Day: "The stakes are too high for you to stay home."Johnson's 1964 Republican opponent was never mentioned by name, but the target was clear: conservative Sen. Barry Goldwater of Arizona, who had been in the news for controversial comments about atomic warfare and held an uncompromising stance toward the Soviet Union and communism...." While the ad really did twist up the Republicans it had nothing to do with the Democrats decline in federal government. That was on account of the Civil rights act, which caused a split in the Democratic party with the highly racist White Southern Democrats leaving the party for the Republican party over the next several years.
timrhicks1234 (2 years ago)
Excellent reply! U know your information
LdeinerProductions (2 years ago)
We need ads like this again. Sure as hell would keep Trump and Hillery out
Mollie Bourne (2 years ago)
violetion (2 years ago)
+LdeinerProductions Who's Hillery?
GCNavigator (2 years ago)
I was seven when this ad ran in New York. It scared the shit out of me and everyone who saw it. And yet it was all a scam... Goldwater was a good man. Johnson was a criminal mastermind.
talubalu (2 years ago)
+GCNavigator Hahahahaha. Really? There was no way in hell Kennedy was ever passing that bill. Johnson was skilled in politics, and struck deals with other senators in order to get it passed (or being a "criminal mastermind" as you call it). And how can you act as if the social/racial problems of today are caused by Johnson? That's like saying the energy crisis today is caused by people who spoke out against it. Although, I do agree Johnson did fuck up on one thing though: the Vietnam war. Escalating it was a terrible idea.
GCNavigator (2 years ago)
+plontulublalulu Kennedy couldn't pass it?? Are you serious? He was murdered for calling off the war, and printing Treasury Greenbacks. LBJ is directly implicated in JFK's death, as is Bush Sr. Johnson hated blacks. The Act they passed was and remains a joke. It did nothing to advance the position of blacks in America. You want the proof? Just look around, dude. This is the mess Johnson's Act created.
GCNavigator (2 years ago)
Johnson? A master at the craft? Hmmm. Well, at least he didn't get caught... yet. That's saying something. Personally I have zero respect him. He's evil. He lined his bosses pockets at the expense of the Republic. I believe Johnson was just another political hack with 'goneckshuns.' And due to his physical size, he was a natural bully and thug. Sort of like Bill O'Reilly.
timrhicks1234 (2 years ago)
+plontulublalulu I respect ur opinion, but LBJ is known to have been a master politician. He cared as long as he benefitted
GCNavigator (2 years ago)
Johnson as quoted on the Civil Rights Act, "I'll have those ni__ers voting Democrat for the next 100 years."  Tell me another BS story about the single greatest proponent of civil rights in  American history.
Jacob Desciak (2 years ago)
Fear is not the solution it was not a good upbringing in that part of American history
Person Person (2 years ago)
You know honestly, i think this ad is pretty bad ass, this is back when democrats were tough on shit, and i wish we did more like this today. Republicans do this all the time, with ominous music, and scary letters, I mean have you seen the "unelectable" ad with jeb bush. I liked it, and I wish we did more of this.
Joshua Russell (2 years ago)
Fuck the Democrats and the Republicans. They're both corrupt. We need a third party president. preferably Libertarian
Katie J. (2 years ago)
+Person Person It's refreshing to hear someone else say this. There's a time for subtlety, and election season isn't one of them. If Dems never come out swinging, we allow Republicans to completely control the narrative - and like it or lump it, emotional appeals like this are very effective on most of the population.
bandrukesucks (3 years ago)
This is the exact excuse some Democrats use today against voting for any Republicans...interesting that they don't use ads like this.
Vladislav (3 years ago)
it's good that Americans fell for this kind of propaganda because now they can suffer for the state their country is in. Hopefully Hilary will bring it closer to it's Doom when they decide to have an all out war with the Allied nations.
Vladislav (2 years ago)
+Shahzadeh keep crying you little bitch
Vladislav (2 years ago)
+Jai Guru stop talking
yootuba (2 years ago)
+Vladislav To be absolutely fair, the guy running against LBJ was running on a platform of escalating military involvement and using nukes in Vietnam if necessary so the ad wasn't totally unfounded, but LBJ escalated Vietnam himself anyway, although he did more for social programs than the opponent would have.  I think everybody was so terrified of nuclear war back then (I was like 1 year old so this is just what I get from reading and my parents and older people) that the ad just said out loud what everybody was thinking and worrying about. It was still a nasty ad though and gave rise to a lot more nasty campaign ads in later years. 
Vladislav (2 years ago)
+yootuba fair enough, thanks for your reply and insight. I was probably overly harsh with my original comment. Take note that I'm just as harsh with Russian propaganda too. It's all backwards bullshit that furthers us all as humans from progressing into a better way of life
yootuba (2 years ago)
+Vladislav I guess you're not aware that this ad was "infamous" because after it ran once, so many people in the US complained about its being nasty propaganda or just plain nasty that it was never shown again.
cassius969 (3 years ago)
Dang bet somebody threw up watching that in 64 2 years after cuba and after kennedy got capped.
tj Tanner (3 years ago)
GammaWALLE (3 years ago)
Versus or Continue (3 years ago)
Yo' this is funny
HeyItsBrooke (2 years ago)
Ikr the girl is mad funny
Donn Layne (4 years ago)
…this ENTIRE email stream reminds me of the people who use facebook…on almost every occasion the remarks immediately reference when you saw this ad …where you saw this ad …do you really think that anyone cares about what you as individuals were doing EVER?.".fibbo"  "brian557" and a few others actually had a thought …the rest of  you …like.."twiikimchi"..are …to put it simply ..tits on a bull
DevilBuster Kaz (9 months ago)
Donn Layne The written experience of the common man is important for history too
fibbo obbif (4 years ago)
This president started the Vietnam war by a lie, and probably was put in power thru Kennedys death. One of  the most criminal politicians, even compared to Nixon.
Jungshi (4 years ago)
For world domination 
brian577 (4 years ago)
I see political ads haven't changed much in 50 years.  Still the same old fear mongering. 
brian577 (1 year ago)
Spongebob fan
DNKJN KSKCNSKC (1 year ago)
brian577 furry
SOEINEGAUDI (4 years ago)
vote for me or you'll get nuked ! You either live with me, or not at all
twiikimchi (4 years ago)
Saw this in US History class and it fucked me up.
James Sumner (1 year ago)
HeyItsBrooke (2 years ago)
Seen this in class.
cassius969 (3 years ago)
+twiikimchi imagine seeing this when the cuba crisis was relatively fresh.
Traveler Volkriin (4 years ago)
+Donn Layne Lol.
Donn Layne (4 years ago)
you were fucked up anyway
skateallday115 (4 years ago)
We had to watch this in government today....i was laughing soooo fucking hard
francisco diaz (4 years ago)
most ppl say lbj was elected or reeelectted  due to jfk ppl lovedd jfk and lbj was the only link  to jfk  had jfk not been assainated he would have gotten relected
Calvin Le (5 years ago)
I saw this in English 1 and have been trying to find this for a year.
David Eastburn (5 years ago)
This is a classic!!! LBJ was my man, he loved beagles.
katikar1 (5 years ago)
just consistently and realistically pragmatic. I mean come on, she skips six, then says it twice. thats just shoddy work.
DataWaveTaGo (5 years ago)
When you posted this were you drunk or just sniffing gasoline?
DataWaveTaGo (5 years ago)
You have to understand that the ME is the land of Endless War. Once you're IN - You're IN!
DataWaveTaGo (5 years ago)
I caught this when it aired. I thought "Crafty!". The next crafty item I caught that was also shown just once was the VW commercial with the German test engineer in a lab coat taking the viewer on a tour of the VW testing facilities and saying (as I recall) "VW will never finish testing until we reach the final solution!" That advertising firm was dropped by VW, but surely someone in the VW management give it the OK.
1, 2,3,4,5,7,6,6,7 so cute
trwent (5 years ago)
It was aired only once by the Johnson campaign. What individual stations chose to do in terms of airing it again is a separate matter. What Goldwater did AFTER the 1964 election is immaterial to the 1964 election.
mcsandberg (5 years ago)
Oh, I know. BUT, Bill Moyers is still making messes and still hasn't apologized for the horrible thing.
Hanno the Phoenician (5 years ago)
Your teacher was right to send you out into the hall; you're a moronic troll and she was tired of your off topic bad jokes.
Hanno the Phoenician (5 years ago)
No, it aired quite often during the 1964 campaign, I saw it many times on TV. You forgot to add that LBJ ended up being the war monger. Goldwater served as a Senator for decades afterwards but was never pro war in those many years.
Hanno the Phoenician (5 years ago)
You're about three generations out of date with your comment. The ad was in 1964.
Hanno the Phoenician (5 years ago)
I remember it when it first came out. People voted for LBJ over Goldwater to avoid war and got the war anyway. History repeats itself. Many of us voted for Obama to get us out of war and to avoid the war mongers, McCain and Romney. Well, same thing happened, we ended up with more wars than ever before! Fool us once, as they say.....
Hanno the Phoenician (5 years ago)
What a moronic comment and the even lower grade morons that gave you likes for that!
mcsandberg (5 years ago)
This has to be one of the most disgusting things ever broadcast. BIll Moyers still hasn't apologized for this piece of filth.
trwent (5 years ago)
This campaign ad aired only once, yet it remains the most powerful and controversial campaign commercial of all time. Johnson's opponent in the election, Barry Goldwater of Arizona, is not even mentioned, yet it manages to portray him as a careless, trigger-happy warmonger who would be willing to use nuclear weapons almost on a whim. Some of Goldwater's careless statements before and during that campaign hardly helped his cause, to be sure.
miladhassibi (5 years ago)
Such a powerful commercial. I was watching this in my government class and it still sent chills through my spine..
Cody Boggs (5 years ago)
So my teacher showed us this and when the girl said 7 after the number 5, I shouted "NOPE! Thats wrong kid!" definetly worth being sent out in to the hall.
Tollaneer (5 years ago)
So I guess you won't be voting for zombie LBJ, huh?
katikar1 (5 years ago)
this little girl is shit at counting.
NATESOR (5 years ago)
I loath appeal to emotion, and exploitation of children for any political message makes me angry at the scumbags that created it more than care about the actual message. This sort of shit back-fires on me big time.
wiishadow4 (5 years ago)
I was shown this for the first time at an AP US History class today. The power of this commercial is enormous.
Alejandro Cantos (5 years ago)
The message resonated with 1964 of imminent nuclear war. This commercial was key for President Johnson victory because it delivered both reassurance and a promise of safety to the American people.
Julianna Foster (5 years ago)
Michael Lawrence (6 years ago)
Here it is 2012 and we have shoot from the hip Romney. The stakes are to high is right.
Leovigildo Gómez Geo (6 years ago)
paremos a Fortuño
Patrick Downing (6 years ago)
Can use this for Romney

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